{"id":35064,"date":"2023-01-30T01:55:00","date_gmt":"2023-01-30T09:55:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=35064"},"modified":"2024-04-23T15:18:43","modified_gmt":"2024-04-23T22:18:43","slug":"optimize-your-profile","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/optimize-your-profile\/","title":{"rendered":"Optimize Your Profile"},"content":{"rendered":"\n

You\u2019ve probably heard the saying, \u201cYou never get a second chance to make a good first impression.\u201d<\/p>\n\n\n\n

Think of your Google Business Profile (GBP)<\/a> as your business\u2019 digital first impression; it\u2019s critical to put your best foot forward to attract the most traffic to your apartment community. In fact, did you know that 50% of GBP interactions lead to a website visit?<\/p>\n\n\n

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Your GBP is a description of your business that appears above or to the side of the organic results in Google search, and it includes key information about your business such as your name, number, hours of operation and more.<\/p>\n\n\n\n

The goal of your GBP is to display an overview of the business Google thinks a user is searching for, and it actually plays a key role in your SEO strategy. Let\u2019s dig into why your GBP is so important and how to make yours the best it can be.<\/p>\n\n\n\n

Why is your Google Business Profile important?<\/h4>\n\n\n\n

Google is the leading search engine in the U.S., commanding a 92% market share. With this in mind, it\u2019s important to be visible where the bulk of users are searching.<\/p>\n\n\n\n

Your GBP helps you stand out from the crowd and boosts property visibility<\/a>. An accurate and up-to-date profile allows you to appear above organic search results, showcasing your business and all it offers in a clear and affective way.<\/p>\n\n\n\n

Your GBP is a great opportunity to take up critical real estate on the SERPs. A complete GBP also greatly increases your odds of appearing in the Google Local Map Pack. This set of featured results lists businesses in the searcher\u2019s local area. If you\u2019re included, it will definitely drive traffic to your website.<\/p>\n\n\n\n

Building an optimized Google Business Profile for apartments<\/h4>\n\n\n\n

Since 64% of users find business contact information on GBP, it\u2019s more important than ever to have a fully completed and error-free profile<\/a>. It is one of the best ways to market your business online, and best of all, setting up your GBP is free!<\/p>\n\n\n\n

To get started, claim your business if Google has already set one up. To do this, search for your business on Google and click \u201cClaim this business\u201d if a GBP populates on the Search Engine Results Page. If it doesn\u2019t exist yet you also have the opportunity to create a new one.<\/p>\n\n\n\n

Next, you should select the business category that applies to your business. For example, you can select \u201cApartment complex.\u201d<\/p>\n\n\n\n

After this, you should add your business information. This includes name, address, phone number and URL. To top it off, don\u2019t forget to add in your hours of operation and a brief description of your business.<\/p>\n\n\n\n

Finally, make sure to verify your business location by phone, text, email or via postcard sent to your physical address.<\/p>\n\n\n\n

GBP best practices<\/h4>\n\n\n\n

Setting up your GBP is a good start, but you can\u2019t just set it and forget it. Here are some best practices to follow to make sure you\u2019re making the most of what a Google Business Profile for apartments can offer:<\/p>\n\n\n\n

Consistently check and update<\/h4>\n\n\n\n

It\u2019s important to check your GBP as often as possible. When talking about GBPs, Gretchen Walker, manager at REACH by RentCafe<\/a>,comments, \u201cIt\u2019s important to keep it up to date. Google allows users to come in and suggest changes to those profiles, and \u2026 just because it\u2019s correct today doesn\u2019t mean it\u2019s going to be correct tomorrow.\u201d If your name, address, phone number and URL are not consistent with other listings that feature your website, it can hurt your optimization.<\/p>\n\n\n\n

Respond to your reviews<\/h4>\n\n\n\n

Managing your online reputation is an important part of your digital marketing strategy. Responding to reviews on your GBP is a great way to engage with clients while boosting your SEO. For more information on how to best respond to reviews, check out this article.<\/a><\/p>\n\n\n\n

Boost engagement by adding photos and videos<\/h4>\n\n\n\n

Business profiles that add and regularly update photos see 35% more clicks through to their websites and 42% more requests for directions.<\/a> Need we say more?<\/p>\n\n\n\n

Boosting your online presence with REACH<\/h4>\n\n\n\n

REACH by RentCafe offers comprehensive SEO services for your property management websites. These include GBP management. Our agency experts are pros at optimizing Google Business Profiles for apartments. Partnering with a digital marketing agency like REACH can help you save time and drive traffic by ensuring your GBP is constantly monitored. To learn more about Google Business Profile management and other ongoing SEO requirements, check out this brochure.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

You\u2019ve probably heard the saying, \u201cYou never get a second chance to make a good first impression.\u201d Think of your Google Business Profile (GBP) as your business\u2019 digital first impression; it\u2019s critical to put your best foot forward to attract the most traffic to your apartment community. In fact, did you know that 50% of […]<\/p>\n","protected":false},"author":442,"featured_media":35065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1440],"tags":[289,47,62],"class_list":["post-35064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-apartments","tag-google","tag-marketing"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"See why your Google Business Profile is so important and learn some best practices to optimize the GBP for your apartment community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.reachbyrentcafe.com\/2022\/10\/26\/google-business-profile-for-apartments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimize Your Profile\" \/>\n<meta property=\"og:description\" content=\"See why your Google Business Profile is so important and learn some best practices to optimize the GBP for your apartment community.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.reachbyrentcafe.com\/2022\/10\/26\/google-business-profile-for-apartments\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-30T09:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-23T22:18:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2023\/01\/CityviewTowersimage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1057\" \/>\n\t<meta property=\"og:image:height\" content=\"602\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yardi Blog Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yardi Blog Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/optimize-your-profile\/\",\"url\":\"https:\/\/blog.reachbyrentcafe.com\/2022\/10\/26\/google-business-profile-for-apartments\/\",\"name\":\"Google Business Profile for apartments: Lean how to optimize your GBP - 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