{"id":34896,"date":"2023-01-03T10:42:55","date_gmt":"2023-01-03T18:42:55","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=34896"},"modified":"2023-01-04T10:45:42","modified_gmt":"2023-01-04T18:45:42","slug":"superior-success-senior-living-crm","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/superior-success-senior-living-crm\/","title":{"rendered":"New SL Ebook!"},"content":{"rendered":"\n<p>Curious how the right technology can help you optimize staff efficiency, maximize occupancy and boost revenue? In our new ebook, in partnership with McKnight\u2019s Senior Living, you\u2019ll discover how CRM tools thoughtfully designed for senior living drive success.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2023\/01\/SL-2023-McKnights-Tools-for-a-Successful-CRM-Ebook-blog-post.jpg?w=1200\" alt=\"\" class=\"wp-image-34897\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2023\/01\/SL-2023-McKnights-Tools-for-a-Successful-CRM-Ebook-blog-post.jpg 1200w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2023\/01\/SL-2023-McKnights-Tools-for-a-Successful-CRM-Ebook-blog-post.jpg?resize=768,512 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2023\/01\/SL-2023-McKnights-Tools-for-a-Successful-CRM-Ebook-blog-post.jpg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2023\/01\/SL-2023-McKnights-Tools-for-a-Successful-CRM-Ebook-blog-post.jpg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2023\/01\/SL-2023-McKnights-Tools-for-a-Successful-CRM-Ebook-blog-post.jpg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2023\/01\/SL-2023-McKnights-Tools-for-a-Successful-CRM-Ebook-blog-post.jpg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2023\/01\/SL-2023-McKnights-Tools-for-a-Successful-CRM-Ebook-blog-post.jpg?w=800 800w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2023\/01\/SL-2023-McKnights-Tools-for-a-Successful-CRM-Ebook-blog-post.jpg?w=1000 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n<p>Read the highlight below then <a href=\"https:\/\/resources.yardi.com\/documents\/superior-success-with-a-crm-designed-specifically-for-senior-living\/\">read the ebook<\/a> for all the insights, including a closer look at RentCafe Senior CRM (our single connected solution). &nbsp;<\/p>\n\n\n\n<p><strong>How to choose the right CRM technology<\/strong><\/p>\n\n\n\n<p>Given the life-changing nature of moving into a senior living community, it\u2019s important for sales counselors to connect with prospective residents in a thoughtful, strategic manner. And in today\u2019s day and age, CRM technology is available to aid that process throughout the prospect to resident journey.<\/p>\n\n\n\n<p>The right CRM helps sales staff track and nurture leads, build positive relationships and so much more, but not all solutions are built the same. For providers, a CRM solution needs to be designed for the unique needs of senior living in order to maximize success. That\u2019s a key focus of the ebook, which shares the benefits of senior living CRM tools and offers guidance on selecting the solution for you.<\/p>\n\n\n\n<p>\u201cA good CRM should do the work for you and allow you to focus on what\u2019s most important: building relationships,\u201d says ebook interviewee Candace Seidle, senior living team leader at <a href=\"https:\/\/www.yardi.com\/products\/senior-living-software-suite\/\">Yardi<\/a>.<\/p>\n\n\n\n<p><strong>Discovering RentCafe Senior CRM<\/strong><\/p>\n\n\n\n<p>In an effort to illustrate how the right CRM solution builds success, the ebook spotlights our single connected solution, <a href=\"https:\/\/www.yardi.com\/products\/senior-living-crm\/\">RentCafe Senior CRM<\/a>. This all-in-one platform is part of the <a href=\"https:\/\/www.yardi.com\/products\/senior-living-software-suite\/\">Yardi Senior Living Suite<\/a> for senior living providers.<\/p>\n\n\n\n<p>Not only does RentCafe Senior CRM help you nurture leads from first contact to move-in, it\u2019s also configurable, mobile-friendly and fully integrated with key elements of your business. <a href=\"https:\/\/resources.yardi.com\/documents\/superior-success-with-a-crm-designed-specifically-for-senior-living\/\">The ebook<\/a> covers top benefits and reasons why RentCafe Senior CRM is a trusted solution for providers across the industry.<\/p>\n\n\n\n<p><strong>Interview highlights from a senior living provider<\/strong><\/p>\n\n\n\n<p>When exploring CRM solutions, it\u2019s nice to find strong testimonials from likeminded leaders. The ebook offers just that, featuring insights from Charity Stanis, director of sales enablement at Harmony Senior Services, an avid <a href=\"https:\/\/www.yardi.com\/products\/senior-living-crm\/\">RentCafe Senior CRM<\/a> user.<\/p>\n\n\n\n<p>Since adopting the solution in 2012, Harmony has seen real successes such as boosted staff performance. \u201cThe Yardi system allows us to see our performance in real time and in ways that are very easy to understand,\u201d shared Stanis. \u201cIt shows us the areas in which we\u2019re succeeding and the areas in which we may need to pivot to meet our goals.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/resources.yardi.com\/documents\/superior-success-with-a-crm-designed-specifically-for-senior-living\/\">Read the ebook for more insights from Charity Stanis<\/a>.<\/p>\n\n\n\n<p><strong>Read the CRM ebook<\/strong><\/p>\n\n\n\n<p>Although we love highlighting fresh resources here on The Balance Sheet, there\u2019s nothing like reading a content piece in full. Be sure to get a free copy of the ebook \u2014 <a href=\"https:\/\/resources.yardi.com\/documents\/superior-success-with-a-crm-designed-specifically-for-senior-living\/\">Superior Success With a CRM Designed Specifically For Senior Living<\/a>. Happy reading!<\/p>\n\n\n\n<p>For more information on RentCafe Senior CRM, <a href=\"https:\/\/info.yardi.com\/slbookademo?utm_medium=banner&amp;utm_source=blog\">contact team Yardi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Curious how the right technology can help you optimize staff efficiency, maximize occupancy and boost revenue? In our new ebook, in partnership with McKnight\u2019s Senior Living, you\u2019ll discover how CRM tools thoughtfully designed for senior living drive success. Read the highlight below then read the ebook for all the insights, including a closer look at [&hellip;]<\/p>\n","protected":false},"author":782,"featured_media":34897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2952],"tags":[2438],"class_list":["post-34896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senior-living","tag-yardi-senior-living-suite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"Read Yardi and McKnight\u2019s ebook, Superior Success With Senior Living CRM, to learn how tools like RentCafe Senior CRM drive success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yardi.com\/blog\/superior-success-senior-living-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New SL Ebook!\" \/>\n<meta property=\"og:description\" content=\"Read Yardi and McKnight\u2019s ebook, Superior Success With Senior Living CRM, to learn how tools like RentCafe Senior CRM drive success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/superior-success-senior-living-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-03T18:42:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-04T18:45:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2023\/01\/SL-2023-McKnights-Tools-for-a-Successful-CRM-Ebook-blog-post.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natalie Mahn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalie Mahn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/superior-success-senior-living-crm\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/superior-success-senior-living-crm\/\",\"name\":\"Superior Success With Senior Living CRM - 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