{"id":3475,"date":"2012-10-05T11:34:50","date_gmt":"2012-10-05T18:34:50","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=3475"},"modified":"2025-09-24T02:59:59","modified_gmt":"2025-09-24T09:59:59","slug":"fact-or-fiction","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/fact-or-fiction\/","title":{"rendered":"Fact or Fiction"},"content":{"rendered":"

\"facebook<\/a>The saying that if it bleeds it leads has been around for ages, but with TV stations and various news channels competing with the internet for attention it now seems that there\u2019s less emphasis on fact and more emphasis on first to run. Rushed stories are reported as news without taking the necessary time to check sources and ensure that, in the best interest of the audience, the information is factual.<\/p>\n

One such example occurred last night when news outlets everywhere reported that Facebook had released a new membership price grid and that to avoid paying for membership you simply needed to share a message with your friends, otherwise you would be forced to pay the next time you logged in. This was a hoax and you can read all about it on Mashable<\/a>.<\/p>\n

This was very easy to decipher as false and further brings into question the credibility of news outlets to report accurate information. If this hoax was reported as actual news what else slips through?\u00a0 Is every news channel going to go the way of Huffington Post: report it now and ask for forgiveness and editorial changes later?<\/p>\n

One final item to consider is that with the rush to get all these stories out as quickly as possible, it does become increasingly challenging to decipher between fact and fiction.\u00a0\u00a0Something mentioned every other day in the news is Facebook privacy settings. With Facebook currently at 1 billion plus users, the quantity of information at the fingertips of Mark Zuckerburg and his board is astounding, so here are a few facts you should know.<\/p>\n

Here\u2019s four Facebook \u201cdid you know\u2019s\u201d:<\/p>\n

1.<\/strong> There was a report a few weeks ago claiming if you choose to make a post only visible to \u201cfriends\u201d but one of them \u201clikes\u201d it, your post will now be visible to their entire network as well. This is not true. \u00a0If you take the time to switch a post from the default \u201cpublic\u201d setting to a more personal setting, Facebook respects that.<\/p>\n

2.<\/strong> By hovering over your friend\u2019s name, then their status, and selecting settings, you can choose what updates of theirs you see in your news feed (helpful for that friend who is always trying to get you to play Superball).<\/p>\n

\"facebook<\/a><\/p>\n

3.\u00a0<\/strong>Do you know how many apps you\u2019re using and what information they\u2019re using of yours? It might surprise you.\u00a0 From your newsfeed, click on the drop down arrow to the right of the word \u201cHome\u201d, choose \u201cPrivacy Settings,\u201d \u201cAds, Apps, and Websites,\u201d and then \u201cEdit Settings.\u201d\u00a0 From here, next to \u201cApps you use\u201d choose \u201cEdit Settings\u201d again and see how and what information is being accessed. \u00a0Each app has individual settings so it\u2019s worth it to spend some time and see what information you\u2019re sharing.<\/p>\n

\"facebook<\/a><\/p>\n

\u00a04.\u00a0<\/strong>You may have heard that Facebook is tracking your behavior online \u2013 outside of Facebook. If this concerns you, then before you choose to edit your settings, notice the pink \u201cX\u201d directly below the apps image.\u00a0 If you\u2019re using apps and concerned about what information is being collected about you through those apps outside of Facebook, you can turn that option off here.<\/p>\n

There\u2019s something to be said about being the first out with something, whether it\u2019s a product, service, or news story; perhaps it\u2019s even part of your brand identity. And as long as what you\u2019re providing is quality, there\u2019s nothing wrong with this approach.<\/p>\n

On the other hand, there\u2019s also something to be said about accuracy. Perhaps you\u2019re not always the first to report but what you do share is quality, accurate, and provides value to your audience.<\/p>\n

What other online stories have you heard about recently that you later learned were fabricated and do you feel that hurts an outlet\u2019s credibility?<\/p>\n","protected":false},"excerpt":{"rendered":"

The saying that if it bleeds it leads has been around for ages, but with TV stations and various news channels competing with the internet for attention it now seems that there\u2019s less emphasis on fact and more emphasis on first to run. 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