{"id":34605,"date":"2022-11-29T00:05:00","date_gmt":"2022-11-29T08:05:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=34605"},"modified":"2026-02-22T15:34:27","modified_gmt":"2026-02-22T23:34:27","slug":"crm-ebook-by-yardi","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/crm-ebook-by-yardi\/","title":{"rendered":"Advance your sales & marketing"},"content":{"rendered":"\n

Did you know more than 54 million adults ages 65 and older live in the United States \u2014 roughly 16.5% of the total U.S. population? And by 2050, that number is projected to rise to an estimated 85.7 million \u2014 roughly 20% of the U.S. population?<\/em><\/p>\n\n\n

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As the aging population continues to grow, more will be searching for adequate housing opportunities to fit their needs \u2014 from active adult to independent to assisted living, all the way to memory care. That means senior living operators will require effective methods to attract prospects, nurture leads and retain residents as demand grows and competition heightens.  <\/p>\n\n\n\n

Customer relationship management (CRM) software is the answer of today and tomorrow, and we created a fresh ebook to illustrate that. We\u2019re excited to share this one! Explore the highlight below then read the ebook in full<\/a> (spoiler alert, you\u2019ll discover how RentCafe Senior CRM<\/a> stands out from the crowd).<\/p>\n\n\n\n

New ebook explores CRM software<\/strong><\/p>\n\n\n\n

By capturing and centralizing the data you need, an integrated CRM system accelerates sales and ensures a seamless prospect-to-resident journey. More specifically, the right solution helps operators:<\/p>\n\n\n\n