{"id":34333,"date":"2022-10-20T03:10:00","date_gmt":"2022-10-20T10:10:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=34333"},"modified":"2022-10-14T07:34:33","modified_gmt":"2022-10-14T14:34:33","slug":"generational-trends","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/generational-trends\/","title":{"rendered":"Generational Trends"},"content":{"rendered":"\n<p>People of different ages search differently. In fact, Google\u2019s search data shows that search term lengths are growing with each new generation. Boomers average about 4 words per search, while long-tail search loving&nbsp;<a href=\"https:\/\/www.frac.tl\/unlocking-secrets-search-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gen Z averages 5 words per search<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2022\/10\/17858-hero-1100w@2x.jpg?w=1200\" alt=\"\" class=\"wp-image-34334\" width=\"300\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2022\/10\/17858-hero-1100w@2x.jpg 1200w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2022\/10\/17858-hero-1100w@2x.jpg?resize=768,480 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2022\/10\/17858-hero-1100w@2x.jpg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2022\/10\/17858-hero-1100w@2x.jpg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2022\/10\/17858-hero-1100w@2x.jpg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2022\/10\/17858-hero-1100w@2x.jpg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2022\/10\/17858-hero-1100w@2x.jpg?w=800 800w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2022\/10\/17858-hero-1100w@2x.jpg?w=1000 1000w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>As a smart marketer, you should be keeping an eye on generational search trends. When you know how each of your different customers search, you can make sure you\u2019re meeting their expectations and creating a good user experience.<\/p>\n\n\n\n<p>In this article, we\u2019ll look at generational search trends across Gen X, Gen Y (also known as millennials) and Gen Z.<\/p>\n\n\n\n<p><strong>Gen X<\/strong><\/p>\n\n\n\n<p>Born between 1965 and 1980, Gen X are natural self-starters. They didn\u2019t grow up with search, but they quickly mastered it. While it can be hard to earn a Gen Xer\u2019s trust, once you have it, they\u2019re typically loyal customers.<\/p>\n\n\n\n<p><strong>Gen X search trends<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.revlocal.com\/resources\/library\/blog\/6-surprising-statistics-that-will-help-you-market-to-generation-x\">72% research businesses online<\/a>\u00a0<\/li><li>Less likely to search for \u201cbest\u201d, \u201ctop\u201d or \u201cpopular\u201d<\/li><li>More likely to look for an article that compares products before purchasing<\/li><\/ul>\n\n\n\n<p><strong>Gen X social media trends<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>95% use Facebook<\/li><li>35% use LinkedIn<\/li><li>25% post regularly on Twitter<\/li><li>Value independence and prefer to make their own assessments of a product, brand or service<\/li><li>Content should educate and excite (how-to videos, tutorials and in-depth explanations)<\/li><\/ul>\n\n\n\n<p><strong>Top tips to appeal to Gen X in search<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Consistent brand messaging across your website and business directories is key<\/li><li>Make sure to reward loyalty with discounts, a thank you email and excellent customer service<\/li><li>If you\u2019re looking to do some social advertising, focus on Facebook<\/li><\/ul>\n\n\n\n<p><strong>Gen Y<\/strong><\/p>\n\n\n\n<p>Members of Gen Y \u2014 commonly referred to as millennials \u2014 were born between 1981 and 1995. Often considered digital natives, millennials are very comfortable using technology to search for everything across multiple platforms.<\/p>\n\n\n\n<p><strong>Gen Y search trends<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tend to care more about searching for what is \u201cbest\u201d or \u201ctop\u201d ranked<\/li><li>Search for very targeted, concise keywords<\/li><\/ul>\n\n\n\n<p><strong>Gen Y social media trends<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>More about connections than engagement<\/li><li>High customer service expectations, and they use social media to reach out if they can\u2019t find what they need<\/li><\/ul>\n\n\n\n<p><strong>Top tips to appeal to Gen Y in search<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Connect with Gen Y by associating your brand with a lifestyle<\/li><li>Tie your marketing seamlessly together with your website, socials and your other digital spaces<\/li><li>Use chatbots wherever you can (Gen Y would rather try to solve problems on their own before asking a human for help)<\/li><\/ul>\n\n\n\n<p><strong>Gen Z<\/strong><\/p>\n\n\n\n<p>Born between 1996 and 2015, Gen Z is the youngest and largest generation of renters in history. The internet has been part of every moment of their lives. Gen Z inherently understands search engines, how to use them and how to quickly evaluate SERPs to find the best answer.\u00a0<a href=\"https:\/\/blog.reachbyrentcafe.com\/2022\/07\/20\/gen-z-renter-data\/\">Learn more about Gen Z apartment search preferences from this survey of 12,544 young renters.<\/a><\/p>\n\n\n\n<p><strong>Gen Z search trends<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Want their questions answers immediately<\/li><li>Use more than one device or platform for that purpose<\/li><li>Tend to care more about searching for what is \u201cbest\u201d or \u201ctop\u201d ranked<\/li><li>Use more long-tail keyword searches<\/li><li>Attention span of 8 seconds (but can scan through a ton of information in that time)<\/li><\/ul>\n\n\n\n<p><strong>Gen Z social media trends<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/sproutsocial.com\/insights\/guides\/social-media-use-by-generation\/\">66% state that social media is an essential part of their lives<\/a><\/li><li>Use social media to \u201ckill time\u201d<\/li><li>Love to learn about and interact with brands online<\/li><li>Because this generation is so aware of privacy issue and data collection, they expect a more personalized experience<\/li><\/ul>\n\n\n\n<p><strong>Top tips to appeal to Gen Z in search<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Optimize your website for long-tail keywords<\/li><li>Be sure your website is mobile friendly<\/li><li>Use video on your website and social media channels<\/li><li>Prioritize content that sparks a conversation\/interaction (use polls, user-generated content, quizzes, etc)<\/li><\/ul>\n\n\n\n<p><strong>Bonus: Cross-generational search marketing tip<\/strong><\/p>\n\n\n\n<p>Every generation of renters wants to have a good experience when looking for their next home. You should use Google Lighthouse to regularly to assess your website performance. This will help you meet the expectations of search engines and your customers. If you don\u2019t know how to assess your website performance, this&nbsp;<a href=\"https:\/\/resources.yardi.com\/documents\/the-apartment-marketers-guide-to-improving-website-performance-ebook\/?__hstc=155617188.b3db49ec8c10e328d2db2a0d3ea49e19.1665526399248.1665526399248.1665526399248.1&amp;__hssc=155617188.1.1665526399249&amp;__hsfp=3118918496\">free guide to using Lighthouse<\/a>&nbsp;will help.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.yardibreeze.com\/blog\/2022\/05\/property-management-guide-how-renters-search-online\/\">Learn more about how renters search<\/a>, including the the difference between active and passive search.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People of different ages search differently. In fact, Google\u2019s search data shows that search term lengths are growing with each new generation. Boomers average about 4 words per search, while long-tail search loving&nbsp;Gen Z averages 5 words per search. As a smart marketer, you should be keeping an eye on generational search trends. When you [&hellip;]<\/p>\n","protected":false},"author":3049,"featured_media":34334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1440],"tags":[62,1237],"class_list":["post-34333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"People of different ages search differently. In fact, Google\u2019s search data shows that search term lengths are growing with each new generation. Boomers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.reachbyrentcafe.com\/2022\/09\/21\/generational-search-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generational Trends\" \/>\n<meta property=\"og:description\" content=\"People of different ages search differently. In fact, Google\u2019s search data shows that search term lengths are growing with each new generation. 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