{"id":32741,"date":"2022-08-01T05:12:00","date_gmt":"2022-08-01T12:12:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=32741"},"modified":"2026-02-22T15:34:41","modified_gmt":"2026-02-22T23:34:41","slug":"changemaker-danette-opaczewski","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/changemaker-danette-opaczewski\/","title":{"rendered":"Changemaker Series"},"content":{"rendered":"\n

It\u2019s time to showcase the final round of senior living Changemakers<\/a> \u2014 four industry pioneers who have shaped the industry as we know it.<\/p>\n\n\n\n

And if you\u2019re new to the series, Changemakers is an annual compilation of interviews that Yardi<\/a> is proud to sponsor for the fourth consecutive year. Presented by Senior Housing News (SHN), the interviews hone in on leaders\u2019 evolving strategies, experience with change and plans for the future.<\/p>\n\n\n

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First up in the final group of four is Changemaker Danette Opaczewski, the EVP of resident experience and COO of Revel Communities<\/a>.<\/p>\n\n\n\n

About Danette Opaczewski<\/strong><\/p>\n\n\n\n

From spending her career in hospitality, Changemaker Danette Opaczewski knows how to think outside the box when it comes to resident care. Since joining Revel Communities in January 2020, she has brought innovative ideas to the table and lead Revel toward a brighter future.<\/p>\n\n\n\n

Through her Changemaker interview<\/a>, Opaczewski talks about her drive to redefine the resident experience in senior living. She shares the importance of pricing transparency, the initiatives her team is taking to improve diversity and more. See below for a quick highlight.<\/p>\n\n\n\n

SHN:<\/em> Do you see yourself as a Changemaker? And are you always excited to drive change, even when it sometimes involves risk?<\/strong><\/p>\n\n\n\n

Opaczewski:<\/em> We recently rolled out a program within our communities called Predictive Index, with the goal of analyzing our team members\u2019 behavior to help them fit into their role and the industry in general. After participating in the program myself, I learned that I\u2019m considered a venturer. A venturer is defined as somebody who is open to change and is motivated by the ability to make an impact on what\u2019s in front of them.<\/p>\n\n\n\n

I didn\u2019t come into senior housing planning to be a changemaker, I came in and said, \u201cThis is a fascinating business, what can I do to make it better?\u201d Leveraging both the operator\u2019s view and my financial expertise inspired me to say, \u201cHey, there is a real opportunity here.\u201d<\/p>\n\n\n\n

I have a great company and a small enough platform to try things that others can\u2019t. Frankly, I have never feared change because it has inspired me to try things.<\/p>\n\n\n\n

SHN:<\/em> How do you think about timing in order to innovate without getting so far ahead of the market that a new idea doesn\u2019t work?<\/strong><\/p>\n\n\n\n

Opaczewski:<\/em> In the spring of 2021, we launched a very innovative program [to allow residents to travel to different Revel communities], called Revel Seasonal Residences, thinking we were coming out of COVID and there\u2019d be a lot more travel. We were super excited about it, but we had no takers and couldn\u2019t figure out why. As we dug deeper, we realized people still had a fear of leaving their community or spending time without a clear, visible trajectory into the health of wherever they were going.<\/p>\n\n\n\n

We pivoted and we ended up relaunching the program this spring and showing the health of our communities. We basically said, \u201cHey, we are healthy. We have healthy communities and we\u2019re opening it up to prospects.\u201d Now that most people are vaccinated, we\u2019ve seen a much better response. I think timing is everything in this space. We were so excited to have something new last year even though the market wasn\u2019t ready. Now we feel the momentum and we see a lot of movement.<\/p>\n\n\n\n

We\u2019re also piloting something that is a risk for our capital partners and our organization \u2026 to provide points to our residents to dine.<\/p>\n\n\n\n

Most of the food and beverage in these spaces is one meal a day, two meals a day, three meals a day, buffets, whatever that looks like. Our vision is to give residents a minimum number of points that they can use for dining, services, groceries and activities. Just like a membership club, you have to spend a minimum amount of points on food and beverage for the price of entry, then you buy more as needed.<\/p>\n\n\n\n

We\u2019re taking some risk here, but having worked with Soho House on the membership club side, I think it\u2019s important to have choices for people at all price points, and that\u2019s where the transparency comes into play.<\/p>\n\n\n\n

Learn more about Danette Opaczewski<\/strong><\/p>\n\n\n\n

To read Danette Opaczewski\u2019s entire interview with SHN, head to the Changemakers website<\/a>. And be sure to keep an eye out for the next three Changemaker interviews, shared here on The Balance Sheet.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s time to showcase the final round of senior living Changemakers \u2014 four industry pioneers who have shaped the industry as we know it. And if you\u2019re new to the series, Changemakers is an annual compilation of interviews that Yardi is proud to sponsor for the fourth consecutive year. Presented by Senior Housing News (SHN), […]<\/p>\n","protected":false},"author":782,"featured_media":32751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2952],"tags":[842],"class_list":["post-32741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senior-living","tag-senior-living"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"Learn how Changemaker Danette Opaczewski is driving positive change in senior living in this 2022 series by Yardi and Senior Housing News.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yardi.com\/blog\/changemaker-danette-opaczewski\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changemaker Series\" \/>\n<meta property=\"og:description\" content=\"Learn how Changemaker Danette Opaczewski is driving positive change in senior living in this 2022 series by Yardi and Senior Housing News.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/changemaker-danette-opaczewski\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-01T12:12:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-22T23:34:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2022\/07\/2022-Changemakers_Danette-Opaczewski-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Natalie Mahn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalie Mahn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/changemaker-danette-opaczewski\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/changemaker-danette-opaczewski\/\",\"name\":\"Changemaker Danette Opaczewski - 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