{"id":3239,"date":"2012-09-13T09:00:43","date_gmt":"2012-09-13T16:00:43","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=3239"},"modified":"2020-12-24T01:01:58","modified_gmt":"2020-12-24T09:01:58","slug":"lets-talk-smartphones","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/lets-talk-smartphones\/","title":{"rendered":"Let\u2019s talk smartphones"},"content":{"rendered":"<p><a href=\"http:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/09\/CNETappleannouncement.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3240\" title=\"CNETappleannouncement\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/09\/CNETappleannouncement-300x200.jpg\" alt=\"Apple iPhone 5 announcement 2012\" width=\"300\" height=\"200\" \/><\/a>Ever since Apple\u2019s rebirth as a tech leader, the company\u2019s release conference is one of the most talked about industry events of the year.\u00a0 The tight-lipped culture of Apple usually means that Mac rumors were largely speculative &#8211; \u00a0no one on the outside really knew what to expect until the day finally arrived.<\/p>\n<p>While there were a number of upgrades and improvements announced during Wednesday\u2019s iPhone 5 release announcement, I was disappointed to see that there weren\u2019t many surprises.\u00a0 One of the pillar traits of the conference, a true reveal of the new product features, was toppled thanks to a number of leaks during the last few weeks, the majority of which turned out to be true.<\/p>\n<p>Here\u2019s what Apple confirmed today:<\/p>\n<ul>\n<li><strong>Taller screen<\/strong>: It\u2019s still the same width but Apple has increased the height from 3.5\u201d to 4\u201d. \u00a0It\u2019s still one of the smallest in the market so why does this matter? \u00a0According to Apple, it improves user experience by providing more visible space above the virtual keyboard but by keeping the width the same you can still comfortably use the iPhone with one hand.<\/li>\n<li><strong>Touch screen<\/strong>: Touch sensors were built into the display glass which enabled Apple to bring the phone down to a slim 7.6mm thick.<\/li>\n<li><strong>4G LTE<\/strong>: A consistent point of argument for competitors and a pain point for Apple fans during the 4S release last year, the iPhone 5 does have LTE now and Apple claims to have done it right by engineering around the standard battery suck that is traditional LTE service.<\/li>\n<li><strong>Aluminum backing<\/strong>: Opposed to the glass backing that we saw on previous versions, the iPhone 5 housing is glass on the front and aluminum on the back, a reflection of their notebook design.<\/li>\n<li><strong>A6 CPU Chip<\/strong>: The competitors are all running the Dual-core 1.5 GHz Snapdragon S4 and while we don\u2019t have a comparison chart for Snapdragon vs. A6 we can see that Apple has given users a significant boost in performance (image, above, from CNET.com) from their previous A5 chip.<\/li>\n<li><strong>Camera<\/strong>:\u00a0 Few improvements were made here from the 4S regarding resolution but it does claim faster photo capture, a low light mode, a built in stabilizer, an improvement to the panoramic photo setting, as well as the ability to snap pictures while shooting video.<\/li>\n<li><strong>Microphones<\/strong>: Apple added another microphone from the 4S for a total of 3; they can be found on the front bottom, top, and the backside top near the camera.<\/li>\n<li><strong>New connector<\/strong>:\u00a0 If you\u2019ve had an iPod at all since 2003 you are familiar with this 30 pin connector, nicknamed Lightning.<\/li>\n<\/ul>\n<p>A few additional upgrades will be coming from the new operating system, <a title=\"iOS 6\" href=\"http:\/\/www.yardi.com\/blog\/technology\/a-look-into-ios-6\/2312.html\" target=\"_blank\" rel=\"noopener\">iOS 6<\/a>, update that will be released on Tuesday, September 19.<\/p>\n<p>When can they be ordered and how much does it cost?\u00a0 Devices can be pre-ordered Friday, September 14 and phones will arrive in stores exactly one week later.\u00a0 The price point hasn\u2019t changed for the newest phone; with a new two year contract a 16GB will cost $199, 32GB $299, and 64GB $399.\u00a0 If you\u2019re willing to sacrifice a few upgrades you\u2019ll be able to pick up the 4S 16GB for $99, or an 8GB iPhone 4 for free.<\/p>\n<p>One big big\u00a0disappointment is the lack of NFC (near-field communication) which has been available on Android phones for over a year. The technology is still in adoption infancy but is making significant progress with programs like Google Wallet. \u00a0However, looking at the way Apple handled LTE, perhaps they&#8217;re simply not happy with the current technology and are looking for a way to do it better.<\/p>\n<p>If you\u2019ve looked at the numbers you know that despite all the hype, Apple doesn\u2019t come close to a majority <a title=\"Smartphone market share\" href=\"http:\/\/www.washingtonpost.com\/business\/worldwide-market-share-for-smartphones-a-market-dominated-by-apple-and-android\/2012\/09\/12\/fb7db35c-fd13-11e1-98c6-ec0a0a93f8eb_story.html\" target=\"_blank\" rel=\"noopener\">market share<\/a> for consumer smartphones &#8211; \u00a0Android has that title with over 68%. That being said, Apple does have devoted (and vocal) user-enthusiasts. \u00a0There has always been an outstanding feature that made Apple shine above the rest: \u00a0the screen quality, the ease of use, the syncing between multiple gadgets, a significant feature that competitors chased.<\/p>\n<p>Looking at the comparison chart (shown below), things have now largely evened out. The only feature truly differentiating iPhone from the competition is the extremely light weight.<\/p>\n<p>Die hard fans would argue that what doesn\u2019t show up on the chart is Apple\u2019s commitment to quality.\u00a0 As it says on their website, \u201ciPhone 5 is made with a level of precision you\u2019d expect from a finely crafted watch, not a smartphone.\u201d \u00a0But is that enough to keep customers from defecting to larger screens and longer battery life?<\/p>\n<figure id=\"attachment_3241\" aria-describedby=\"caption-attachment-3241\" style=\"width: 474px\" class=\"wp-caption aligncenter\"><a href=\" http:\/\/mashable.com\/2012\/09\/12\/iphone-5-compared\/\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3241 \" title=\"comparisonchart\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/09\/comparisonchart.jpg\" alt=\"Smartphone comparison chart\" width=\"474\" height=\"632\" \/><\/a><figcaption id=\"caption-attachment-3241\" class=\"wp-caption-text\">Smartphone comparison chart via Mashable. Click to view post.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>It all begs the question:\u00a0 Will you be in line on September 21 or rushing out to place a pre-order on Friday?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever since Apple\u2019s rebirth as a tech leader, the company\u2019s release conference is one of the most talked about industry events of the year.\u00a0 The tight-lipped culture of Apple usually means that Mac rumors were largely speculative &#8211; \u00a0no one on the outside really knew what to expect until the day finally arrived. While there [&hellip;]<\/p>\n","protected":false},"author":442,"featured_media":3240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[9,197,196],"class_list":["post-3239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-consumer-technology","tag-iphone-5","tag-smartphones"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"Ever since Apple\u2019s rebirth as a tech leader, the company\u2019s release conference is one of the most talked about industry events of the year.\u00a0 The\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Let\u2019s talk smartphones\" \/>\n<meta property=\"og:description\" content=\"Ever since Apple\u2019s rebirth as a tech leader, the company\u2019s release conference is one of the most talked about industry events of the year.\u00a0 The\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/lets-talk-smartphones\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-13T16:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-24T09:01:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/09\/CNETappleannouncement.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yardi Blog Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yardi Blog Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/lets-talk-smartphones\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/lets-talk-smartphones\/\",\"name\":\"Let\u2019s talk smartphones - 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