{"id":31954,"date":"2022-05-08T02:42:00","date_gmt":"2022-05-08T09:42:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=31954"},"modified":"2022-05-10T11:34:14","modified_gmt":"2022-05-10T18:34:14","slug":"aim-marketing-takeaways","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/aim-marketing-takeaways\/","title":{"rendered":"11 Big Ideas"},"content":{"rendered":"\n

More than 800 people joined the Apartment Innovation and Marketing Conference<\/a> in Huntington Beach last week for four days of learning, networking and fun. The REACH by RentCafe<\/a> digital marketing agency was in attendance as marketing leaders and multifamily experts from across the country took the stage to share both strategies and results.<\/p>\n\n\n\n

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Here are some quotable moments from this incredible event to help you get inspired for your next campaign. Connect with the speakers by clicking on their names.<\/p>\n\n\n\n

Making marketing matter<\/strong><\/p>\n\n\n\n

\u201cWhat does it mean to be in marketing? Your job is to make a brand cool and don\u2019t get it sued.\u201d Nick Tran<\/a>, former global head of marketing at TikTok<\/p>\n\n\n\n

\u201cBe authentic. Trends aren\u2019t one-size-fits-all. Do what works for your brand and each community.\u201d Sarah Wieman<\/a>, PRG Real Estate<\/p>\n\n\n\n

\u201cIn marketing, we don\u2019t want to be order-takers. We want to be decision-makers. Stop treating yourself as support. Bring data to the table so you can come in with value.\u201d Kelley Shannon<\/a>, Bozzuto<\/p>\n\n\n\n

\u201cFor marketing to work in a silo, you might as well just go stand against the wall and bang your head. Getting more traffic isn\u2019t the highest and best use of your marketing dollars. Educate your team about the value marketing brings to the table and how it impacts ROI.\u201d Gigi Giannoni<\/a>, Gables Residential<\/p>\n\n\n\n

\u201cSEO should be a foundational element for you. Why would you put money in places with diminishing returns when you could make a winning long-term play?\u201d Melissa Cartagena<\/a>, Greystar<\/p>\n\n\n\n

Give renters what they want<\/strong><\/p>\n\n\n\n

\u201cWe\u2019re focused on our brand and the lifestyle, but we know from looking at our analytics, lifestyle images aren\u2019t necessarily what sells. Lifestyle helps bring your story to life, but we need core property content and images to sell units.\u201d Tim Hermeling<\/a>, Cortland<\/p>\n\n\n\n

\u201cOnly 2% of residents say property management overcommunicates. And 45% of residents think their rent will stay the same or go down. Are you setting realistic expectations?\u201d J. Turner Batdorf<\/a>, J. Turner Research<\/p>\n\n\n\n

\u201cA full 90% of renters are either interested in or won\u2019t rent without soundproof walls. This feature ranks only slightly below air conditioning and in-unit laundry, and yet is advertised by very few properties.\u201d Sarah Yaussi Pienik<\/a>, NMHC<\/p>\n\n\n\n

Social media content is queen<\/strong><\/p>\n\n\n\n

\u201cWe have not traditionally trusted our leasing teams with social media. But in reality, they\u2019re the closest to your customers. Give them the power to create content. They can become the ultimate creators for you.\u201d Kristi Fickert<\/a>, Realync<\/p>\n\n\n\n

\u201cYou can reach so many more potential renters on Pinterest. Did you know 72% of users use Pinterest to decide what to buy offline?\u201d Brooke Atsalis<\/a>, The Management Group<\/p>\n\n\n\n

\u201cI didn\u2019t have any expectations when we tried TikTok, I just didn\u2019t want to offend anyone. We\u2019re in lease-up; we need velocity. We\u2019ve gotten 74 leads. A very interested lead slid into our DMs. I\u2019ve been pleasantly surprised.\u201d Kira Brown<\/a>, Wood Partners<\/p>\n\n\n\n

#REACHpeace<\/strong><\/p>\n\n\n\n

The REACH team was also able to donate an additional $1,250 to Direct Relief International to provide aid in Ukraine<\/a> because of engagement at the event. Thank you to all who participated. We look forward to seeing everyone next year at AIM 2023!<\/p>\n\n\n\n

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More than 800 people joined the Apartment Innovation and Marketing Conference in Huntington Beach last week for four days of learning, networking and fun. The REACH by RentCafe digital marketing agency was in attendance as marketing leaders and multifamily experts from across the country took the stage to share both strategies and results. Here are […]<\/p>\n","protected":false},"author":644,"featured_media":32023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2618,1440],"tags":[491,2673,62,2998],"class_list":["post-31954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-marketing","tag-aim","tag-apartment-innovation-and-marketing-conference","tag-marketing","tag-reach-by-rentcafe"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"Looking for inspiration? Read 11 quotes from influential marketers! 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