{"id":31638,"date":"2022-04-05T05:00:00","date_gmt":"2022-04-05T12:00:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=31638"},"modified":"2022-04-13T15:36:22","modified_gmt":"2022-04-13T22:36:22","slug":"aim-2022","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/aim-2022\/","title":{"rendered":"A Beautiful Mind"},"content":{"rendered":"\n

Are you a right-brained creative or a left-brained pragmatic? And when it comes to property marketing, which is better? That is the subject up for discussion at the Apartment Innovation and Marketing Conference (AIM)<\/a> this year.<\/p>\n\n\n\n

For years, there has been a belief that people favor one side of the brain or the other. The theory goes that people with right-brain dominance tend to be imaginative while those with left-brain dominance are inclined to be logical.<\/p>\n\n\n\n

Recent research shows that the brain is not nearly as dichotomous as previously thought. In fact, many talents are strongest when both halves of the brain collaborate.<\/p>\n\n\n\n

\u201cThe pop psychology notion of a left brain and a right brain doesn\u2019t capture their intimate working relationship,\u201d science writer Carl Zimmer explained in an article for Discover magazine.<\/p>\n\n\n\n

That said, the popularity of the theory still holds out. People love to find out which is the dominant side of their brain. So why not take a quiz? Then get marketing tips geared toward each talent and learn how to marry the two for property marketing success at AIM 2022.<\/p>\n\n\n\n

\"Find<\/figure><\/div>\n\n\n\n

Right-brained or left-brained?<\/strong><\/p>\n\n\n\n

Take the quiz.<\/a><\/p>\n\n\n\n

Tips for right-brained marketers<\/strong><\/p>\n\n\n\n

Right-brained marketers are intuitive and expressive with a strong interest in storytelling and visuals.<\/p>\n\n\n\n