{"id":31380,"date":"2022-03-07T03:56:00","date_gmt":"2022-03-07T11:56:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=31380"},"modified":"2022-03-07T12:06:07","modified_gmt":"2022-03-07T20:06:07","slug":"in-house-or-agency","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/in-house-or-agency\/","title":{"rendered":"In-House or Agency?"},"content":{"rendered":"\n

Should you grow your own team or hire an outside firm? Explore the pros and cons.<\/em><\/strong><\/p>\n\n\n\n

Multifamily marketers have spent much of the last two years evaluating, reevaluating and adjusting to the changing behaviors and needs of our renters. How can we reach them? How can we engage them? What do they want from us? (Functioning websites<\/a>, accurate pricing and anytime communication, for starters.)<\/p>\n\n\n\n

With a new year comes a new set of opportunities. Ideally, we\u2019ll all take the lessons learned during the pandemic and continue to improve on our marketing. But realistically, do we have the time?<\/p>\n\n\n\n

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Imagine, your company has just unveiled exciting plans to grow the portfolio. Better still, it recognizes the importance of a strong digital marketing presence when it comes to attracting prospects. As the marketing manager, you have an important decision to make:<\/p>\n\n\n\n

Do you grow your in-house team or hire an outside agency?<\/strong><\/p>\n\n\n\n

Both options are common in multifamily marketing, as is the choice to use a combination of the two, with the in-house team managing one set of projects \u2014 such as creating lease-up flyers \u2014 while an external agency oversees other projects \u2014 such as managing SEO and PPC ads for the lease-up.<\/p>\n\n\n\n

If you\u2019re struggling with this decision, or wondering how to find the right balance, it\u2019s important to consider the strengths of each approach, as well as the budget and bandwidth of your operations.<\/p>\n\n\n\n

When to keep marketing in-house (or not)<\/strong><\/p>\n\n\n\n

Wondering if your in-house team can meet the needs of your properties? Digital marketing can be like a web, as you layer additional strategies, the overall strength and reach should increase.<\/p>\n\n\n\n

That begs the question, if you build your in-house team, how many people will you need? Will you hire generalists and\/or specialists? Some strategies can be grouped and overseen by a single person, but the more you layer on, the more likely you are to lose out on expertise and analytics. Can you sufficiently develop your own unique approach if everyone is a generalist or trying to oversee too much?<\/p>\n\n\n\n

Let\u2019s look at the pros and cons of in-house marketing.<\/p>\n\n\n\n

In-house pros<\/strong><\/p>\n\n\n\n