{"id":31246,"date":"2022-03-04T05:25:00","date_gmt":"2022-03-04T13:25:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=31246"},"modified":"2022-03-04T16:06:37","modified_gmt":"2022-03-05T00:06:37","slug":"reputation-management-2","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/reputation-management-2\/","title":{"rendered":"Build the Right Rep"},"content":{"rendered":"\n<p>Reputation: It\u2019s created from what people think and, more importantly, say about your communities. \u201cNegative or false comments about your building can affect how others view your site, sometimes even before seeing it in person,\u201d says Kings III, a Texas-based provider of emergency communication service solutions for property managers. That perception can translate to lost traffic, prospects and, ultimately, money.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg?w=1024\" alt=\"Man looking at apartment reviews on a laptop\" class=\"wp-image-28938\" width=\"512\" height=\"341\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg 1620w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg?resize=768,512 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg?resize=1536,1024 1536w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg?w=800 800w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg?w=1000 1000w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg?w=1200 1200w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg?w=1440 1440w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>\u201cPut yourself in your tenant\u2019s shoes. What will you do when looking for a property? You\u2019ll aim straight for online reviews and social media pages to see what you\u2019re getting into. You\u2019ll be turned off if you find one-star reviews and inactive\/barely active social media accounts. The same applies to your prospective tenants,\u201d notes the Los Angeles Property Management Group (LAPMG), which serves commercial and residential property owners.<\/p>\n\n\n\n<p>Industry research bears out these sentiments. For example, 69% of respondents to the 2022 Renter Preference Survey Report said they referenced property ratings and reviews in their most recent rental-home search, while 79% said ratings and reviewed stopped them from visiting specific properties.<\/p>\n\n\n\n<p>Recent reviews and an active, updated <a href=\"https:\/\/www.google.com\/business\/\">Google Business Profile<\/a> can help place communities in the Google Local 3-Pack and rank them higher than competitors in search engine results. In fact, according to search marketing research groups Redshift and Moz, 15% of the ranking factors that determine whether you get into the \u201cLocal 3-Pack\u201d \u2014 the listing of three businesses you see first in the results of searches using keywords \u2014 come from the quantity, quality, recentness and response to reviews. About 25% of the weight of your Local 3-Pack ranking signal comes from your Google Business Profile, so it\u2019s important to optimize and maintain it.<\/p>\n\n\n\n<p>Here are a few tips from LAPMG and other experts on the best ways to, as Kings III puts it, \u201cuse reputation management to put your best face forward.\u201d<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Keep attuned to your residents by regularly engaging with them. This keeps you up on issues before they become problems that end up being posted online. <a href=\"https:\/\/www.bozzuto.com\/property-management\/\">Bozzuto Management Company<\/a>, for example, uses regular resident surveys to address concerns&nbsp;<em>before&nbsp;<\/em>they turn into negative reviews.<\/li><li>Encourage residents to write positive reviews about their experience in their community. Replace old reviews on your website with more recent ones from current residents.<\/li><li>Avoid incentivizing reviews with money, rent discounts or other offerings, a practice that can provoke penalties from review sites and search engines and almost certainly won\u2019t fool prospective residents.<\/li><li>Be responsive to negative reviews. Show that you take criticism seriously and maturely. In many cases, you might be able to reach out to the person privately to understand and possibly solve the issue. If the resident is subsequently satisfied, you could ask if they would be willing to update the review. <a href=\"https:\/\/www.yardibreeze.com\/blog\/2020\/05\/get-positive-property-reviews\/\">Get more tips for responding to both negative and positive reviews.<\/a><\/li><li>Improve your search ranking by writing relevant, engaging blog posts and social media content.<\/li><li>Differentiate your community from other options, perhaps with a unique amenity or exceptional resident service experience. Consider onsite parties or other special events; one example is Bozzuto\u2019s annual Resident Appreciation Day.<\/li><\/ul>\n\n\n\n<p>\u201cProperty management and online reputation is all about relationships,\u201d Gretchen Walker, agency manager west for <a href=\"https:\/\/www.reachbyrentcafe.com\/\">REACH by RentCafe<\/a>, told <a href=\"https:\/\/www.multihousingnews.com\/reputation-management-strategies-for-apartment-marketers\/\">Multi-Housing News<\/a>. \u201cMake sure you provide top-notch customer service the entire time \u2014 from scheduling a tour to signing a lease, moving in, submitting maintenance requests and, especially, the moveout process. That\u2019s really the key to your successful reputation.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.reachbyrentcafe.com\/reach#repTab\"><em>Learn more about REACH by RentCafe self-service and full-service reputation management services.<\/em><\/a><em> Among other things, REACH can manage your Google Business Profile for you!<\/em><em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reputation: It\u2019s created from what people think and, more importantly, say about your communities. \u201cNegative or false comments about your building can affect how others view your site, sometimes even before seeing it in person,\u201d says Kings III, a Texas-based provider of emergency communication service solutions for property managers. That perception can translate to lost [&hellip;]<\/p>\n","protected":false},"author":610,"featured_media":28938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1440],"tags":[289,3025,29,341,2007],"class_list":["post-31246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-apartments","tag-leasing-best-practices","tag-multifamily","tag-property-management","tag-rentcafe-reach"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"Want to improve your online reputation and get found more often in searches? These reputation management tips will help you attract renters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yardi.com\/blog\/reputation-management-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build the Right Rep\" \/>\n<meta property=\"og:description\" content=\"Want to improve your online reputation and get found more often in searches? These reputation management tips will help you attract renters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/reputation-management-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-04T13:25:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-05T00:06:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joel Nelson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joel Nelson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/reputation-management-2\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/reputation-management-2\/\",\"name\":\"Reputation Management Tips for Property Managers\",\"isPartOf\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/reputation-management-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/reputation-management-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg\",\"datePublished\":\"2022-03-04T13:25:00+00:00\",\"dateModified\":\"2022-03-05T00:06:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/04eb5f3b4bd7f02475913d5982a422c8\"},\"description\":\"Want to improve your online reputation and get found more often in searches? These reputation management tips will help you attract renters.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/reputation-management-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yardi.com\/blog\/reputation-management-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/reputation-management-2\/#primaryimage\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg\",\"width\":1620,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yardi.com\/blog\/reputation-management-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yardi.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Build the Right Rep\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\",\"url\":\"https:\/\/www.yardi.com\/blog\/\",\"name\":\"Yardi Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yardi.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/04eb5f3b4bd7f02475913d5982a422c8\",\"name\":\"Joel Nelson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/JoelNelsonHeadshot.jpg?w=69\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/JoelNelsonHeadshot.jpg?w=69\",\"caption\":\"Joel Nelson\"},\"description\":\"Joel Nelson, senior marketing writer, joined Yardi in 2007. His byline has appeared in New York Real Estate Journal, Canadian Property Management and Los Angeles Lawyer, among others. He has won multiple awards from major professional organizations including the International Association of Business Communicators and Public Communicators of Los Angeles. Joel earned a bachelor\u2019s degree from Pomona College.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/joel-nelson-aa363113\/\"],\"url\":\"https:\/\/www.yardi.com\/blog\/author\/joel-nelson\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Yardi Blog","description":"Want to improve your online reputation and get found more often in searches? These reputation management tips will help you attract renters.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.yardi.com\/blog\/reputation-management-2\/","og_locale":"en_US","og_type":"article","og_title":"Build the Right Rep","og_description":"Want to improve your online reputation and get found more often in searches? These reputation management tips will help you attract renters.","og_url":"https:\/\/www.yardi.com\/blog\/reputation-management-2\/","og_site_name":"Yardi Blog","article_published_time":"2022-03-04T13:25:00+00:00","article_modified_time":"2022-03-05T00:06:37+00:00","og_image":[{"width":1620,"height":1080,"url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg","type":"image\/jpeg"}],"author":"Joel Nelson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Joel Nelson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.yardi.com\/blog\/reputation-management-2\/","url":"https:\/\/www.yardi.com\/blog\/reputation-management-2\/","name":"Reputation Management Tips for Property Managers","isPartOf":{"@id":"https:\/\/www.yardi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yardi.com\/blog\/reputation-management-2\/#primaryimage"},"image":{"@id":"https:\/\/www.yardi.com\/blog\/reputation-management-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg","datePublished":"2022-03-04T13:25:00+00:00","dateModified":"2022-03-05T00:06:37+00:00","author":{"@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/04eb5f3b4bd7f02475913d5982a422c8"},"description":"Want to improve your online reputation and get found more often in searches? These reputation management tips will help you attract renters.","breadcrumb":{"@id":"https:\/\/www.yardi.com\/blog\/reputation-management-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yardi.com\/blog\/reputation-management-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/reputation-management-2\/#primaryimage","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg","width":1620,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.yardi.com\/blog\/reputation-management-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yardi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Build the Right Rep"}]},{"@type":"WebSite","@id":"https:\/\/www.yardi.com\/blog\/#website","url":"https:\/\/www.yardi.com\/blog\/","name":"Yardi Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yardi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/04eb5f3b4bd7f02475913d5982a422c8","name":"Joel Nelson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/JoelNelsonHeadshot.jpg?w=69","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/JoelNelsonHeadshot.jpg?w=69","caption":"Joel Nelson"},"description":"Joel Nelson, senior marketing writer, joined Yardi in 2007. His byline has appeared in New York Real Estate Journal, Canadian Property Management and Los Angeles Lawyer, among others. He has won multiple awards from major professional organizations including the International Association of Business Communicators and Public Communicators of Los Angeles. Joel earned a bachelor\u2019s degree from Pomona College.","sameAs":["https:\/\/www.linkedin.com\/in\/joel-nelson-aa363113\/"],"url":"https:\/\/www.yardi.com\/blog\/author\/joel-nelson\/"}]}},"jetpack_featured_media_url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/04\/Mixed-RH13827-Google-Ad-Changes.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/31246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/users\/610"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/comments?post=31246"}],"version-history":[{"count":4,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/31246\/revisions"}],"predecessor-version":[{"id":31394,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/31246\/revisions\/31394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media\/28938"}],"wp:attachment":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media?parent=31246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/categories?post=31246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/tags?post=31246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}