{"id":3085,"date":"2012-09-06T05:00:55","date_gmt":"2012-09-06T12:00:55","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=3085"},"modified":"2021-02-03T16:57:39","modified_gmt":"2021-02-04T00:57:39","slug":"jessica-fiur","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/jessica-fiur\/","title":{"rendered":"Jessica Fiur"},"content":{"rendered":"

\"Jessica<\/a>One of the first things that Jessica Fiur learned when she became online editor at Multi-Housing News was that Fannie Mae and Freddie Mac aren\u2019t your landlord\u2019s charming Midwestern aunt and uncle. For the New York native, talented writer and pop culture aficionado, learning all about the world of real estate has been an eye-opening \u2013 and often humorous – \u00a0experience.<\/p>\n

As an apartment renter in New York, Jessica draws many of the stories she uses for her Multi-Housing News blog<\/a> from personal experience or tales she hears from other renters. The city\u2019s internationally known apartment market, famous for its limited supply, high demand, tiny spaces and sky-high prices, continues to prosper.<\/p>\n

\u201cAs a multifamily reporter, I\u2019m happy they\u2019re able to raise rents, but as a renter, it\u2019s a little scary,\u201d said Jessica, who recently helped her younger brother find a place in the city and drew blog insight from his challenges. \u201cYou pretty much have to be ready to sign if you like something, because someone else is coming up right behind you.\u201d<\/p>\n

She also uses hot news topics, inspiration from movies, and her own life to inspire creative content about renting, property management, marketing and a host of other topics. A recent post on U.S. Olympian Ryan Lochte<\/a> challenged apartment communities to think smart about protecting their community brand. \u00a0Another asked \u201cIs your apartment like (the summer blockbuster film) \u2018The Avengers<\/a>\u2019?\u201d Sound like a stretch? Both posts offer solid logic and effective management ideas.<\/p>\n

\u201cI love pop culture, so if I see a movie, even if the subject is not about apartments, there are universal themes. Since I like pop culture so much I always try to integrate it,\u201d Jessica said. She picked up the journalism bug while studying at New York State University at Binghampton, and has previously written for education, human resources, and B2B publications.<\/p>\n

\"Jessica<\/a>In addition to the blog and interviewing developers, multifamily executives, and other multifamily experts for print and video pieces, Jessica also oversees MHN\u2019s efforts on social media. Recently, the magazine hosted a contest using the social photo site Pinterest <\/a>in which participants designed their dream apartment communities. Creative ideas, like design details, space savers, and glittering amenities, were popular choices.<\/p>\n

In her own life, Jessica and her husband Seth share an apartment in Queens, where she\u2019s most proud of one particular amenity \u2013 an in unit washer dryer. For NYC, it\u2019s a huge (and still relatively rare) convenience.<\/p>\n

\u201cWhen I can get people out to Queens, which is rare, and I give a tour it is always the last thing I show \u2013 the pi\u00e8ce de r\u00e9sistance. They all ooh and ahh. It\u2019s either sad or awesome, I don\u2019t know. \u201d<\/p>\n

In her free time, Jessica is training for her first half-marathon run, and enjoys reading, movies, and weekend brunch.<\/p>\n

Learn more about Jessica:<\/strong><\/p>\n

What is your favorite type of music?<\/strong><\/p>\n

Rock and punk.<\/em><\/p>\n

What is your favorite book of all time and \u00a0why?<\/strong><\/p>\n

Bridget Jones\u2019s Diary. It was relatable when I was a singleton, and it\u2019s still entertaining now that I\u2019m a smug married. (Plus anything is good when you can picture Colin Firth, who was in the movie version, when you read.)<\/em><\/p>\n

What kinds of food do you like?<\/strong><\/p>\n

Mexican and Italian.<\/em><\/p>\n

Where is the most interesting place you\u2019ve ever traveled?<\/strong><\/p>\n

Jerusalem and Edinburg are cool cities, as well as Florence and Dublin. But Manhattan is hard to top!<\/em><\/p>\n

What do you like best about your job?<\/strong><\/p>\n

Being able to be creative through blogging, and coming up with new ideas to try out regarding the website and social media.<\/em><\/p>\n

If you could own one piece of famous art, sculpture, memorabilia or historic artifact, what would the item be?<\/strong><\/p>\n

Michelangelo\u2019s David, although it would look a little strange stuck between my desk and couch in my apartment.<\/em><\/p>\n

What are some things on your bucket list?<\/strong><\/p>\n

Travel around the world, run a marathon and write the great American Novel (though, with clich\u00e9s like that, the novel thing is looking pretty grim).<\/em><\/p>\n

What athlete or sports figure do you most admire?<\/strong><\/p>\n

Missy Franklin and Michael Phelps. But I certainly don\u2019t mind watching David Beckham. <\/em><\/p>\n

What online sites do you visit?<\/strong><\/p>\n

www.entertainmentweekly.com<\/a>, www.slate.com<\/a>, and, of course, www.multi-housingnews.com<\/a>.<\/p>\n

If you could have a super power, what would it be?<\/strong><\/p>\n

The ability to use my mind to shut down people\u2019s cell phones when they check them during a movie.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

One of the first things that Jessica Fiur learned when she became online editor at Multi-Housing News was that Fannie Mae and Freddie Mac aren\u2019t your landlord\u2019s charming Midwestern aunt and uncle. For the New York native, talented writer and pop culture aficionado, learning all about the world of real estate has been an eye-opening […]<\/p>\n","protected":false},"author":413,"featured_media":3172,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,3354],"tags":[15],"class_list":["post-3085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people","category-team-yardi","tag-yardi-employee-profile"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"One of the first things that Jessica Fiur learned when she became online editor at Multi-Housing News was that Fannie Mae and Freddie Mac aren\u2019t your\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jessica Fiur\" \/>\n<meta property=\"og:description\" content=\"One of the first things that Jessica Fiur learned when she became online editor at Multi-Housing News was that Fannie Mae and Freddie Mac aren\u2019t your\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/jessica-fiur\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-06T12:00:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-04T00:57:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/09\/Jessica-Fiur-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"230\" \/>\n\t<meta property=\"og:image:height\" content=\"185\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leah Etling\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leah Etling\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/jessica-fiur\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/jessica-fiur\/\",\"name\":\"Jessica Fiur - Yardi Corporate Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/jessica-fiur\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/jessica-fiur\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/09\/Jessica-Fiur-3.jpg\",\"datePublished\":\"2012-09-06T12:00:55+00:00\",\"dateModified\":\"2021-02-04T00:57:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/81b16a7aea318dbdaaa0a17b776a0c52\"},\"description\":\"One of the first things that Jessica Fiur learned when she became online editor at Multi-Housing News was that Fannie Mae and Freddie Mac aren\u2019t your\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/jessica-fiur\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yardi.com\/blog\/jessica-fiur\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/jessica-fiur\/#primaryimage\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/09\/Jessica-Fiur-3.jpg\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/09\/Jessica-Fiur-3.jpg\",\"width\":\"230\",\"height\":\"185\",\"caption\":\"Jessica Fiur\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yardi.com\/blog\/jessica-fiur\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yardi.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jessica Fiur\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\",\"url\":\"https:\/\/www.yardi.com\/blog\/\",\"name\":\"Yardi Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yardi.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/81b16a7aea318dbdaaa0a17b776a0c52\",\"name\":\"Leah Etling\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9fa1e69f4f920593cfa724d25dc7da5cb96fac8a5a1a39b01b0d456d468ed3af?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9fa1e69f4f920593cfa724d25dc7da5cb96fac8a5a1a39b01b0d456d468ed3af?s=96&d=mm&r=g\",\"caption\":\"Leah Etling\"},\"description\":\"Leah Etling is the founding editor of the Balance Sheet and a 12-year Yardi employee who also oversees press releases and social media. An award winning journalist, she holds a master's degree from UC Berkeley and is a native of Santa Barbara County, Yardi's home.\",\"url\":\"https:\/\/www.yardi.com\/blog\/author\/leah-etling\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Yardi Blog","description":"One of the first things that Jessica Fiur learned when she became online editor at Multi-Housing News was that Fannie Mae and Freddie Mac aren\u2019t your","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Jessica Fiur","og_description":"One of the first things that Jessica Fiur learned when she became online editor at Multi-Housing News was that Fannie Mae and Freddie Mac aren\u2019t your","og_url":"https:\/\/www.yardi.com\/blog\/jessica-fiur\/","og_site_name":"Yardi Blog","article_published_time":"2012-09-06T12:00:55+00:00","article_modified_time":"2021-02-04T00:57:39+00:00","og_image":[{"width":230,"height":185,"url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/09\/Jessica-Fiur-3.jpg","type":"image\/jpeg"}],"author":"Leah Etling","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Leah Etling","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.yardi.com\/blog\/jessica-fiur\/","url":"https:\/\/www.yardi.com\/blog\/jessica-fiur\/","name":"Jessica Fiur - Yardi Corporate Blog","isPartOf":{"@id":"https:\/\/www.yardi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yardi.com\/blog\/jessica-fiur\/#primaryimage"},"image":{"@id":"https:\/\/www.yardi.com\/blog\/jessica-fiur\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/09\/Jessica-Fiur-3.jpg","datePublished":"2012-09-06T12:00:55+00:00","dateModified":"2021-02-04T00:57:39+00:00","author":{"@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/81b16a7aea318dbdaaa0a17b776a0c52"},"description":"One of the first things that Jessica Fiur learned when she became online editor at Multi-Housing News was that Fannie Mae and Freddie Mac aren\u2019t your","breadcrumb":{"@id":"https:\/\/www.yardi.com\/blog\/jessica-fiur\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yardi.com\/blog\/jessica-fiur\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/jessica-fiur\/#primaryimage","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/09\/Jessica-Fiur-3.jpg","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/09\/Jessica-Fiur-3.jpg","width":"230","height":"185","caption":"Jessica Fiur"},{"@type":"BreadcrumbList","@id":"https:\/\/www.yardi.com\/blog\/jessica-fiur\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yardi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Jessica Fiur"}]},{"@type":"WebSite","@id":"https:\/\/www.yardi.com\/blog\/#website","url":"https:\/\/www.yardi.com\/blog\/","name":"Yardi Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yardi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/81b16a7aea318dbdaaa0a17b776a0c52","name":"Leah Etling","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9fa1e69f4f920593cfa724d25dc7da5cb96fac8a5a1a39b01b0d456d468ed3af?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9fa1e69f4f920593cfa724d25dc7da5cb96fac8a5a1a39b01b0d456d468ed3af?s=96&d=mm&r=g","caption":"Leah Etling"},"description":"Leah Etling is the founding editor of the Balance Sheet and a 12-year Yardi employee who also oversees press releases and social media. An award winning journalist, she holds a master's degree from UC Berkeley and is a native of Santa Barbara County, Yardi's home.","url":"https:\/\/www.yardi.com\/blog\/author\/leah-etling\/"}]}},"jetpack_featured_media_url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/09\/Jessica-Fiur-3.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/3085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/users\/413"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/comments?post=3085"}],"version-history":[{"count":8,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/3085\/revisions"}],"predecessor-version":[{"id":26855,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/3085\/revisions\/26855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media\/3172"}],"wp:attachment":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media?parent=3085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/categories?post=3085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/tags?post=3085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}