{"id":30595,"date":"2021-11-08T11:47:51","date_gmt":"2021-11-08T19:47:51","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=30595"},"modified":"2021-11-08T11:49:49","modified_gmt":"2021-11-08T19:49:49","slug":"innovation-prevails","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/innovation-prevails\/","title":{"rendered":"Innovation Prevails"},"content":{"rendered":"\n<p>The NMHC OPTECH Conference &amp; Expo returns as an in-person gathering Nov. 8-10 in National Harbor, Maryland.<\/p>\n\n\n\n<p>2021 NMHC OPTECH, presented by the National Multifamily Housing Council, provides multifamily property owners and operators with tools and insight that will help them compete and prepare for emerging challenges in the pandemic\u2019s aftermath. Yardi is a top-tier Chair\u2019s Circle Sponsor of the conference.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/11\/15467-nmhc-optech-booth-twitter.png?w=1024\" alt=\"\" class=\"wp-image-30596\" width=\"512\" height=\"256\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/11\/15467-nmhc-optech-booth-twitter.png 1024w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/11\/15467-nmhc-optech-booth-twitter.png?resize=768,384 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/11\/15467-nmhc-optech-booth-twitter.png?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/11\/15467-nmhc-optech-booth-twitter.png?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/11\/15467-nmhc-optech-booth-twitter.png?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/11\/15467-nmhc-optech-booth-twitter.png?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/11\/15467-nmhc-optech-booth-twitter.png?w=800 800w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/11\/15467-nmhc-optech-booth-twitter.png?w=1000 1000w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>Booth 401 is \u201cwhere success happens\u201d for attendees, featuring demos of:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.reachbyrentcafe.com\/\">REACH by RentCafe<\/a>\u00ae, which improves marketing ROI with advanced digital marketing services including SEO, PPC, social media, reputation management and performance analytics.<\/li><li><a href=\"https:\/\/www.yardi.com\/products\/rentcafe-home-iq\/\">RentCafe\u00ae Home IQ<\/a>, which increases revenue and efficiency with smart home automation.<\/li><li><a href=\"https:\/\/www.yardi.com\/products\/resident-screening\/\">ScreeningWorks\u00ae Pro<\/a>, which mitigates fraud risk by seamlessly incorporating credit reports, rental history, income and other publicly reportable civil or criminal data in the leasing process.<\/li><li>The <a href=\"https:\/\/www.yardi.com\/products\/yardi-multifamily-suite\/\">Yardi\u00ae Multifamily Suite<\/a>, which drives better results with a single connected solution for property management.<\/li><li><a href=\"https:\/\/www.yardibreeze.com\/breeze-premier\/\">Yardi\u00ae Breeze Premier<\/a>, an easy-to-use, all-in-one marketing, management and accounting platform.<\/li><\/ul>\n\n\n\n<p>Yardi also plays a central role in several presentations, starting with the opening general session, \u201cHere Comes the Sun! Industry Leaders Look Forward to a Brighter Future.\u201d Richard Malpica, Yardi vice president and Eastern region general manager, will moderate a discussion with industry leaders from KETTLER, CAPREIT and RKW Residential about opportunities in 2022.<\/p>\n\n\n\n<p>Also on Tuesday, Nov. 9, Chris Lindish, director of the REACH by RentCafe digital marketing agency, will present an express session on \u201cMarketing Data Exposed: Uncovering Metrics that Drive Results.\u201d The day will close with a panel moderated by Michael Tuer, Yardi vice president and Central region general manager. Panelists from BH Equities LLC, Mg Properties and Draper &amp; Kramer will discuss \u201cHow to Make Better Technology Decisions\u201d and share their approach to evaluating new technologies and striking a balance between organizational goals and role-based technology.<\/p>\n\n\n\n<p><a href=\"https:\/\/info.yardi.com\/nmhc-optech\">Contact us<\/a> to learn more about why the <a href=\"https:\/\/www.nmhc.org\/meetings\/calendar\/OPTECH\/2021-optech-conference-exposition\/\">NMHC OPTECH Conference &amp; Expo<\/a> and Yardi technology innovations are where success happens for the multifamily industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NMHC OPTECH Conference &amp; Expo returns as an in-person gathering Nov. 8-10 in National Harbor, Maryland. 2021 NMHC OPTECH, presented by the National Multifamily Housing Council, provides multifamily property owners and operators with tools and insight that will help them compete and prepare for emerging challenges in the pandemic\u2019s aftermath. Yardi is a top-tier [&hellip;]<\/p>\n","protected":false},"author":610,"featured_media":30596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2618],"tags":[2753],"class_list":["post-30595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-nmhc-optech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"The NMHC OPTECH Conference &amp; Expo returns as an in-person gathering Nov. 8-10 in National Harbor, Maryland. 2021 NMHC OPTECH, presented by the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yardi.com\/blog\/innovation-prevails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation Prevails\" \/>\n<meta property=\"og:description\" content=\"The NMHC OPTECH Conference &amp; 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