{"id":29857,"date":"2021-08-23T03:42:00","date_gmt":"2021-08-23T10:42:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=29857"},"modified":"2026-02-22T15:34:01","modified_gmt":"2026-02-22T23:34:01","slug":"digital-habits-seniors-yardi-rentcafe-reach","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/digital-habits-seniors-yardi-rentcafe-reach\/","title":{"rendered":"Digital Habits"},"content":{"rendered":"\n<p>A majority of online seniors \u2014 seniors segmented by their tech adoption and utilization \u2014 spend at least six hours a day online and own an average of five digital devices.<\/p>\n\n\n\n<p>That\u2019s according to <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/digital-seniors\/\">data collected by Google and research firm Known<\/a>, who partnered to analyze seniors\u2019 digital habits in 2020. Digging deep into their online behaviors, the research shows that a majority of online seniors are digital enthusiasts.<\/p>\n\n\n\n<p>What does that mean for senior living providers? For one, it sheds light on the need for digital marketing strategies to attract new residents. With a large group of seniors active online \u2014 for six hours a day, in fact \u2014 providers have an opportunity to showcase their communities in the digital world. But not any digital marketing tools will attract prospects. Providers need leading-edge services with a wide reach, equipped with tools like SEO and pay-per-click advertising (PPC), to stand out from the crowd.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/08\/316219771-1920x1280-1.jpg?w=1024\" alt=\"\" class=\"wp-image-29858\" width=\"512\" height=\"342\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/08\/316219771-1920x1280-1.jpg 1920w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/08\/316219771-1920x1280-1.jpg?resize=768,512 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/08\/316219771-1920x1280-1.jpg?resize=1536,1025 1536w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/08\/316219771-1920x1280-1.jpg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/08\/316219771-1920x1280-1.jpg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/08\/316219771-1920x1280-1.jpg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/08\/316219771-1920x1280-1.jpg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/08\/316219771-1920x1280-1.jpg?w=800 800w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/08\/316219771-1920x1280-1.jpg?w=1000 1000w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/08\/316219771-1920x1280-1.jpg?w=1200 1200w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/08\/316219771-1920x1280-1.jpg?w=1440 1440w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>Looking at the findings from the Google and Known research below, senior living leaders may see why investing in effective digital marketing services is crucial.<\/p>\n\n\n\n<p><strong>Digital habits of today\u2019s seniors<\/strong><\/p>\n\n\n\n<p>Most of us recognize that younger generations are active online. And while it may be less obvious to some, seniors are too. &nbsp;<\/p>\n\n\n\n<p>Pulling a statistic from the Pew Research Center, Google and Known explain that \u201c80% of Americans 55 and over are online, and today\u2019s 65-year-olds have spent much of their adult lives experiencing advances in technology firsthand: They were only 36 when the first internet browser was introduced in 1992 and 42 when Google was founded in 1998.\u201d<\/p>\n\n\n\n<p>Analyzing the digital habits of both boomers and seniors, their research sought to understand how \u2014 and why \u2014 these age groups navigate the online world. Here\u2019s what they found for seniors:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>86% of online seniors are digital enthusiasts who spend at least six hours a day online, and own an average of five devices<\/li><li>8 in 10 of these digital seniors continued their education beyond high school<\/li><li>82% use their smartphone every day<\/li><li>91% go online to stay in touch with friends and family<\/li><li>87% use digital tools to organize their finances<\/li><li>73% go online to improve their health and wellness<\/li><\/ul>\n\n\n\n<p>And COVID-19 isn\u2019t the only motivator for these seniors to grow their digital habits. 70% say they\u2019ll spend the same amount or more time online once they\u2019re no longer concerned about the pandemic. That being said, the research notes that \u201clockdowns and social distancing have had direct impacts on the role that technology plays in seniors\u2019 health and wellness.\u201d<\/p>\n\n\n\n<p>With these insights in mind, providers should recognize the importance of creating an online presence to market their communities. But how can they curate the right online presence, and attract new residents effectively? Advanced search marketing services may be the key.<\/p>\n\n\n\n<p><strong>How to market your communities online &nbsp;<\/strong><\/p>\n\n\n\n<p>Not just any digital marketing strategy has the power to attract new residents. Providers need tools that are tailored to their needs. Tools that help them stay in tune with the digital habits of their targeted audience. They need help discovering where in the digital space they should be \u2014 and when to be there.<\/p>\n\n\n\n<p>Meet <a href=\"https:\/\/www.yardi.com\/products\/rentcafe-reach\/\">RentCafe Reach<\/a>, Yardi\u2019s solution packed with advanced online marketing services. Ready to increase traffic, drive leads and improve conversions to attract new residents online? We\u2019ve got it covered. RENT<em>Caf\u00e9 <\/em>Reach helps you market your communities for maximum impact.<\/p>\n\n\n\n<p>At a glance, RentCafe Reach offers \u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>SEO services:<\/strong> Increase relevance and engagement to rank higher in search, plus track your results with transparent reports<\/li><li><strong>Pay-per click ads:<\/strong> Expand your digital impact with campaigns managed by Google AdWords Certified Specialists<\/li><li><strong>Social media tools:<\/strong> Transform your social presence with curated local content and boosted posts<\/li><li><strong>Reputation management:<\/strong> Build brand authority and take control of your digital reputation, choosing from self-service and full-service options<\/li><\/ul>\n\n\n\n<p>Given the research showing how active seniors are online, it\u2019s important for providers to put their communities on the digital radar. To learn more about RentCafe Reach, explore <a href=\"https:\/\/resources.yardi.com\/documents\/rentcafe-reach-senior-living-brochure\/\">our brochure<\/a>. Read the Google and Known findings about <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/digital-seniors\/\">seniors\u2019 digital habits here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A majority of online seniors \u2014 seniors segmented by their tech adoption and utilization \u2014 spend at least six hours a day online and own an average of five digital devices. That\u2019s according to data collected by Google and research firm Known, who partnered to analyze seniors\u2019 digital habits in 2020. Digging deep into their [&hellip;]<\/p>\n","protected":false},"author":782,"featured_media":29858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2952],"tags":[842],"class_list":["post-29857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senior-living","tag-senior-living"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"A majority of online seniors spend at least 6 hours a day online and own an average of five devices. 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