{"id":29580,"date":"2021-07-19T05:25:00","date_gmt":"2021-07-19T12:25:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=29580"},"modified":"2026-02-22T15:34:08","modified_gmt":"2026-02-22T23:34:08","slug":"rentcafe-senior-living-survey-feature","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/rentcafe-senior-living-survey-feature\/","title":{"rendered":"Gain Resident Feedback"},"content":{"rendered":"\n

A recent article by McKnight\u2019s Senior Living<\/a> relayed the findings from an interesting Activated Insights report. Surveying 63,807 senior living residents and family members, the report revealed the consequences that arise when operators fail to check the pulse of their communities.<\/p>\n\n\n\n

And to effectively stay in tune with their communities, operators need to collect resident feedback \u2014 meaning residents need a secure way to communicate their wants and needs.  <\/p>\n\n\n\n

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Blind spots for senior living operators<\/strong><\/p>\n\n\n\n

According to the report<\/a>, senior living operators often miss the mark when it comes to measuring resident experience. And as communities reopen after pandemic closures, measuring resident satisfaction is more important than ever.  <\/p>\n\n\n\n

Here\u2019s what Activated Insights found: In communities with a lower net promoter score, the data shows that word-of-mouth referrals are low \u2014 and resident move-outs due to dissatisfaction are high. Net promoter scores, a measure of \u201ccustomer\u201d satisfaction, largely affect a consumer\u2019s perception of an entire brand, according to Activated Insights. For senior living operators, a low net promoter score can negatively impact how prospects view their communities.<\/p>\n\n\n\n

The report revealed that blind spots are costing senior living organizations up to $225,000 of earnings, or $2.8 million of value per community. \u201cWith 2021 average net promoter scores for seniors housing averaging a negative eight \u2014 on par with CVS \/ Cigna \/ Comcast customer experiences \u2014 CEOs are missing the data to forecast profitability,\u201d relayed McKnight\u2019s Senior Living.  <\/p>\n\n\n\n

While some organizations do check the pulse of their communities to ensure they\u2019re on the right track, for those that don\u2019t, these challenges may be unavoidable. What can they do? Activated Insights suggests establishing customer engagement scores by surveying residents and family members in real time. This means senior living providers need the right channel and a secure, seamless method for collecting feedback.<\/p>\n\n\n\n

Gain feedback through a secure online portal<\/strong><\/p>\n\n\n\n

Yardi RENTCaf\u00e9 <\/em>Senior Living<\/a> is a secure online portal that helps families stay connected. A primary benefit? A survey feature that allows residents and families to submit feedback whenever, wherever.<\/p>\n\n\n\n

By offering residents a way to provide confidential feedback, senior living providers access crucial information at the click of a button. This creates the ability to measure resident satisfaction, prevent move-outs and manage their community\u2019s reputation. In essence, RentCafe Senior Living helps providers turn feedback into actions \u2014 and improve operations across the board.<\/p>\n\n\n\n

Curious about the portal\u2019s other key features? Here are four additional benefits of RENTCaf\u00e9 <\/em>Senior Living:<\/p>\n\n\n\n