{"id":29028,"date":"2021-05-10T05:47:00","date_gmt":"2021-05-10T12:47:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=29028"},"modified":"2021-05-19T11:55:45","modified_gmt":"2021-05-19T18:55:45","slug":"pandemic-evolution","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/pandemic-evolution\/","title":{"rendered":"Pandemic Evolution"},"content":{"rendered":"\n

Along with virtually every other business operation, corporate communications underwent profound change during the pandemic. The challenges gave leaders \u201ca compelling reason\u00a0to engage and strengthen overall connections with employees,\u201d creating \u201ca chance to rebuild organizational health, productivity, and talent retention,\u201d a trio of researchers from management consulting McKinsey observed in June 2020.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Several corporate communications experts have proposed strategies for effectively managing the drastically altered work environment. The McKinsey team, for example, defines \u201cclear and inspiring communication\u201d as the key to \u201cmaking this next unsteady phase a success.\u201d The most successful adopters of a remote work environment, they say, are \u201cmore diligent than ever in demonstrating communications best practices in order to manage a work-from-home culture\u201d that prioritizes employee safety, connectedness and engagement.<\/p>\n\n\n\n

John Capodanno, senior managing director of Washington, D.C.-based global business advisory firm FTI Consulting, offers a similar perspective. \u201cProactive, consistent and clear external communication strategies can help maintain a level of business continuity, demonstrate a commitment to all stakeholders (patients, health officials, local communities, employees, vendors, partners and investors), earn trust, and even strengthen and build relationships during this uncertain time.\u201d<\/p>\n\n\n\n

The implications of those best practices will extend far beyond the pandemic\u2019s timeframe. \u201cEven when we return to normal, working virtually will remain a reality. The imperative is creating a unique culture for all employees when many will not be in the office full-time \u2014 or at all,\u201d says Valerie Di Maria, principal at the 10company, a strategic marketing and communications agency<\/em> in New York.<\/p>\n\n\n\n

In creating that culture, it\u2019s important to avoid thinking that any one solution fits all scenarios. Some employees, for example, \u201cwill be enthusiastic about returning to the office, while others will not want to venture back yet. Still others may want to reenter in theory, but worry about risks to their health and the safety of their loved ones,\u201d the McKinsey team says. Accordingly, leaders should \u201cmake [their] return planning processes transparent. Make it clear how you will be thinking about phasing and who will fall into which phase.\u201d Managers might even consider providing a \u201cwelcome back\u201d kit with such items as protective equipment and a list of social distancing rules.<\/p>\n\n\n\n

\u201cLeaders will not know all the answers, but as long as they communicate openly and candidly, employees will respect being brought into the conversation,\u201d McKinsey says.<\/p>\n\n\n\n

The technology involved in delivering messages has become almost as important as the message itself, Di Maria notes: \u201cNow that everyone is getting used to Zoom, Skype, Microsoft Meetings and other technologies, the ability to deliver engaging, interactive internal and external events and presentations will be elevated.\u201d<\/p>\n\n\n\n

\u201cTeams are doing some extraordinary things under tough circumstances. Use your channels to relay success stories\u201d as a means to \u201cboost engagement and morale,\u201d advises Gary Ross, president of Inside Comms, a Chicago internal communication training, coaching and consulting firm.<\/p>\n\n\n\n

So what does the future hold? \u201cClear, compelling, and effective communications is always the goal. In 2021, you will accomplish that by better managing and measuring a digital multi-channel strategy,\u201d according to Michael DesRochers, CEO of PoliteMail, a Portsmouth, N.H.-based supplier of email intelligence analytics for corporate communications.<\/p>\n\n\n\n

See how Yardi has maintained contact<\/a> with its clients, employees and communities during the pandemic.<\/p>\n","protected":false},"excerpt":{"rendered":"

Along with virtually every other business operation, corporate communications underwent profound change during the pandemic. The challenges gave leaders \u201ca compelling reason\u00a0to engage and strengthen overall connections with employees,\u201d creating \u201ca chance to rebuild organizational health, productivity, and talent retention,\u201d a trio of researchers from management consulting McKinsey observed in June 2020. Several corporate communications […]<\/p>\n","protected":false},"author":610,"featured_media":26315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[2808],"class_list":["post-29028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-covid-19"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"Along with virtually every other business operation, corporate communications underwent profound change during the pandemic. The challenges gave leaders\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yardi.com\/blog\/pandemic-evolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pandemic Evolution\" \/>\n<meta property=\"og:description\" content=\"Along with virtually every other business operation, corporate communications underwent profound change during the pandemic. The challenges gave leaders\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/pandemic-evolution\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-10T12:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-19T18:55:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/12\/AdobeStock_370455350.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1002\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joel Nelson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joel Nelson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/pandemic-evolution\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/pandemic-evolution\/\",\"name\":\"Pandemic Evolution - Yardi Corporate Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/pandemic-evolution\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/pandemic-evolution\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/12\/AdobeStock_370455350.jpg\",\"datePublished\":\"2021-05-10T12:47:00+00:00\",\"dateModified\":\"2021-05-19T18:55:45+00:00\",\"author\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/04eb5f3b4bd7f02475913d5982a422c8\"},\"description\":\"Along with virtually every other business operation, corporate communications underwent profound change during the pandemic. The challenges gave leaders\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/pandemic-evolution\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yardi.com\/blog\/pandemic-evolution\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/pandemic-evolution\/#primaryimage\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/12\/AdobeStock_370455350.jpg\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/12\/AdobeStock_370455350.jpg\",\"width\":1002,\"height\":666},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yardi.com\/blog\/pandemic-evolution\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yardi.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pandemic Evolution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\",\"url\":\"https:\/\/www.yardi.com\/blog\/\",\"name\":\"Yardi Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yardi.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/04eb5f3b4bd7f02475913d5982a422c8\",\"name\":\"Joel Nelson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/JoelNelsonHeadshot.jpg?w=69\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/JoelNelsonHeadshot.jpg?w=69\",\"caption\":\"Joel Nelson\"},\"description\":\"Joel Nelson, senior marketing writer, joined Yardi in 2007. His byline has appeared in New York Real Estate Journal, Canadian Property Management and Los Angeles Lawyer, among others. He has won multiple awards from major professional organizations including the International Association of Business Communicators and Public Communicators of Los Angeles. Joel earned a bachelor\u2019s degree from Pomona College.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/joel-nelson-aa363113\/\"],\"url\":\"https:\/\/www.yardi.com\/blog\/author\/joel-nelson\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Yardi Blog","description":"Along with virtually every other business operation, corporate communications underwent profound change during the pandemic. The challenges gave leaders","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.yardi.com\/blog\/pandemic-evolution\/","og_locale":"en_US","og_type":"article","og_title":"Pandemic Evolution","og_description":"Along with virtually every other business operation, corporate communications underwent profound change during the pandemic. The challenges gave leaders","og_url":"https:\/\/www.yardi.com\/blog\/pandemic-evolution\/","og_site_name":"Yardi Blog","article_published_time":"2021-05-10T12:47:00+00:00","article_modified_time":"2021-05-19T18:55:45+00:00","og_image":[{"width":1002,"height":666,"url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/12\/AdobeStock_370455350.jpg","type":"image\/jpeg"}],"author":"Joel Nelson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Joel Nelson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.yardi.com\/blog\/pandemic-evolution\/","url":"https:\/\/www.yardi.com\/blog\/pandemic-evolution\/","name":"Pandemic Evolution - Yardi Corporate Blog","isPartOf":{"@id":"https:\/\/www.yardi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yardi.com\/blog\/pandemic-evolution\/#primaryimage"},"image":{"@id":"https:\/\/www.yardi.com\/blog\/pandemic-evolution\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/12\/AdobeStock_370455350.jpg","datePublished":"2021-05-10T12:47:00+00:00","dateModified":"2021-05-19T18:55:45+00:00","author":{"@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/04eb5f3b4bd7f02475913d5982a422c8"},"description":"Along with virtually every other business operation, corporate communications underwent profound change during the pandemic. The challenges gave leaders","breadcrumb":{"@id":"https:\/\/www.yardi.com\/blog\/pandemic-evolution\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yardi.com\/blog\/pandemic-evolution\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/pandemic-evolution\/#primaryimage","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/12\/AdobeStock_370455350.jpg","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/12\/AdobeStock_370455350.jpg","width":1002,"height":666},{"@type":"BreadcrumbList","@id":"https:\/\/www.yardi.com\/blog\/pandemic-evolution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yardi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Pandemic Evolution"}]},{"@type":"WebSite","@id":"https:\/\/www.yardi.com\/blog\/#website","url":"https:\/\/www.yardi.com\/blog\/","name":"Yardi Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yardi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/04eb5f3b4bd7f02475913d5982a422c8","name":"Joel Nelson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/JoelNelsonHeadshot.jpg?w=69","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2026\/02\/JoelNelsonHeadshot.jpg?w=69","caption":"Joel Nelson"},"description":"Joel Nelson, senior marketing writer, joined Yardi in 2007. His byline has appeared in New York Real Estate Journal, Canadian Property Management and Los Angeles Lawyer, among others. He has won multiple awards from major professional organizations including the International Association of Business Communicators and Public Communicators of Los Angeles. Joel earned a bachelor\u2019s degree from Pomona College.","sameAs":["https:\/\/www.linkedin.com\/in\/joel-nelson-aa363113\/"],"url":"https:\/\/www.yardi.com\/blog\/author\/joel-nelson\/"}]}},"jetpack_featured_media_url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/12\/AdobeStock_370455350.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/29028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/users\/610"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/comments?post=29028"}],"version-history":[{"count":2,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/29028\/revisions"}],"predecessor-version":[{"id":29215,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/29028\/revisions\/29215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media\/26315"}],"wp:attachment":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media?parent=29028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/categories?post=29028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/tags?post=29028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}