{"id":2896,"date":"2012-08-17T05:00:42","date_gmt":"2012-08-17T12:00:42","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=2896"},"modified":"2020-12-24T00:48:40","modified_gmt":"2020-12-24T08:48:40","slug":"google-fiber","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/google-fiber\/","title":{"rendered":"Google Fiber"},"content":{"rendered":"<p>While it is true that Google Fiber contains no vitamin D or riboflavin and in no way contributes to a healthy diet, it does promise some fun prizes in the bottom of the box:<\/p>\n<ul>\n<li>1000mB\/second = 100x faster that average Internet speeds<\/li>\n<li>Hundreds of channels, plus NetFlix, Hulu, YouTube all in one place<\/li>\n<li>Optimized HD clarity<\/li>\n<li>Record 8 programs simultaneously on 8TB storage space<\/li>\n<\/ul>\n<p>Here is Google&#8217;s hipster-tisement for the service, which will have you singing \u201cJust What I Needed\u201d for the rest of the day:<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ffHLIZh0PHg\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p>Pricing is divided into three tiers. Broadband-only service is free (see below); 1Gbps\u00a0 service is $70\/month; 1Gbps + television is offered at $120\/month. A further $300 \u201cconstruction fee\u201d for the Internet and television services is waived if you sign a contract (broadband-only customers have to pay). The television service comes with a Nexus 7 tablet that also acts as a remote control.<\/p>\n<p>And now for the bad news: you can&#8217;t have Google Fiber&#8230; yet. Bringing in fiber requires a hefty infrastructure upgrade so Google is rolling things out slowly and only to communities that express the highest level of interest. Kansas City is ground zero for the nation&#8217;s first \u201cfiberhoods\u201d and pre-registration ending Sept. 9 will determine which areas in the city are first to receive the new service. As for everyone else, well, we could be a while away but once the trial run in KC gets underway in earnest, you can expect pre-registration to open in additional cities.<\/p>\n<p><a href=\"http:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/08\/google-fiber.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3017\" title=\"google-fiber\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/08\/google-fiber-300x150.jpg\" alt=\"google fiber\" width=\"300\" height=\"150\" \/><\/a>The big idea here is less about the technical specs \u2013 the average Internet user doesn&#8217;t need and might not even notice 100x faster service \u2013 and more about Google&#8217;s bid to dominate modern media. Google has pacted with Rovi to license its media technology to power its set-top boxes. Rovi holds over 5000 patents in the digital entertainment arena, including online and mobile applications; this is a huge step toward creating a service that can upend the telecom-cable old guard and debut a new media entertainment regime.<\/p>\n<p>This is the inevitable expression of the bundling that links telephone, television, and Internet in most households. The question to ask is whether it is in consumers&#8217; best interest for one company to control both content and infrastructure, as Google hopes to do. Google will have to prove to consumers (and regulators) that it can avoid the pitfalls that previous would-be media titans have fallen victim to, including fee inflation, arbitrary service limitations, and a tin ear toward customer service.<\/p>\n<p>Also at issue is whether Google can sew up all the content loose ends to turn Google Fiber TV into a true behemoth. Discovery Channel, CNBC, Comedy Central, and several of the other cable bigwigs are on board, but names like ESPN, CNN, and HBO are still missing. Google must bring these content providers into the fold if it wants to be the go-to service for home and mobile entertainment.<\/p>\n<p>My sincerest hope is that Google&#8217;s scheme means the end of \u201cWould you like to add an affordable landline phone plan?\u201d queries from the service rep every time I call up to get an item taken off my cable bill \u2013 if that&#8217;s all it does, then I&#8217;m ready to sign up. Are you looking forward to Google Fiber? Is it the ultra-fast online or all-in-one entertainment that appeals most? Are you still singing \u201cJust What I Needed?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While it is true that Google Fiber contains no vitamin D or riboflavin and in no way contributes to a healthy diet, it does promise some fun prizes in the bottom of the box: 1000mB\/second = 100x faster that average Internet speeds Hundreds of channels, plus NetFlix, Hulu, YouTube all in one place Optimized HD [&hellip;]<\/p>\n","protected":false},"author":442,"featured_media":3016,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[9,177],"class_list":["post-2896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-consumer-technology","tag-google-fiber"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"While it is true that Google Fiber contains no vitamin D or riboflavin and in no way contributes to a healthy diet, it does promise some fun prizes in the\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Fiber\" \/>\n<meta property=\"og:description\" content=\"While it is true that Google Fiber contains no vitamin D or riboflavin and in no way contributes to a healthy diet, it does promise some fun prizes in the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/google-fiber\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-17T12:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-24T08:48:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/08\/google-fiber-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"230\" \/>\n\t<meta property=\"og:image:height\" content=\"185\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yardi Blog Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yardi Blog Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/google-fiber\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/google-fiber\/\",\"name\":\"Google Fiber - Yardi Corporate Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/google-fiber\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/google-fiber\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/08\/google-fiber-1.jpg\",\"datePublished\":\"2012-08-17T12:00:42+00:00\",\"dateModified\":\"2020-12-24T08:48:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/12d209262af43d800c30fba2abaa9d23\"},\"description\":\"While it is true that Google Fiber contains no vitamin D or riboflavin and in no way contributes to a healthy diet, it does promise some fun prizes in the\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/google-fiber\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yardi.com\/blog\/google-fiber\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/google-fiber\/#primaryimage\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/08\/google-fiber-1.jpg\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/08\/google-fiber-1.jpg\",\"width\":\"230\",\"height\":\"185\",\"caption\":\"google fiber\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yardi.com\/blog\/google-fiber\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yardi.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Fiber\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\",\"url\":\"https:\/\/www.yardi.com\/blog\/\",\"name\":\"Yardi Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yardi.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/12d209262af43d800c30fba2abaa9d23\",\"name\":\"Yardi Blog Staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4796c721c2ceb2c229dd6e9907b4e76da4dd06914020409d763157a7b7ed473e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4796c721c2ceb2c229dd6e9907b4e76da4dd06914020409d763157a7b7ed473e?s=96&d=mm&r=g\",\"caption\":\"Yardi Blog Staff\"},\"url\":\"https:\/\/www.yardi.com\/blog\/author\/yardi-blog-staff\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Yardi Blog","description":"While it is true that Google Fiber contains no vitamin D or riboflavin and in no way contributes to a healthy diet, it does promise some fun prizes in the","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Google Fiber","og_description":"While it is true that Google Fiber contains no vitamin D or riboflavin and in no way contributes to a healthy diet, it does promise some fun prizes in the","og_url":"https:\/\/www.yardi.com\/blog\/google-fiber\/","og_site_name":"Yardi Blog","article_published_time":"2012-08-17T12:00:42+00:00","article_modified_time":"2020-12-24T08:48:40+00:00","og_image":[{"width":230,"height":185,"url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/08\/google-fiber-1.jpg","type":"image\/jpeg"}],"author":"Yardi Blog Staff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Yardi Blog Staff","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.yardi.com\/blog\/google-fiber\/","url":"https:\/\/www.yardi.com\/blog\/google-fiber\/","name":"Google Fiber - Yardi Corporate Blog","isPartOf":{"@id":"https:\/\/www.yardi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yardi.com\/blog\/google-fiber\/#primaryimage"},"image":{"@id":"https:\/\/www.yardi.com\/blog\/google-fiber\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/08\/google-fiber-1.jpg","datePublished":"2012-08-17T12:00:42+00:00","dateModified":"2020-12-24T08:48:40+00:00","author":{"@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/12d209262af43d800c30fba2abaa9d23"},"description":"While it is true that Google Fiber contains no vitamin D or riboflavin and in no way contributes to a healthy diet, it does promise some fun prizes in the","breadcrumb":{"@id":"https:\/\/www.yardi.com\/blog\/google-fiber\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yardi.com\/blog\/google-fiber\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/google-fiber\/#primaryimage","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/08\/google-fiber-1.jpg","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/08\/google-fiber-1.jpg","width":"230","height":"185","caption":"google fiber"},{"@type":"BreadcrumbList","@id":"https:\/\/www.yardi.com\/blog\/google-fiber\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yardi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Google Fiber"}]},{"@type":"WebSite","@id":"https:\/\/www.yardi.com\/blog\/#website","url":"https:\/\/www.yardi.com\/blog\/","name":"Yardi Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yardi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/12d209262af43d800c30fba2abaa9d23","name":"Yardi Blog Staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4796c721c2ceb2c229dd6e9907b4e76da4dd06914020409d763157a7b7ed473e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4796c721c2ceb2c229dd6e9907b4e76da4dd06914020409d763157a7b7ed473e?s=96&d=mm&r=g","caption":"Yardi Blog Staff"},"url":"https:\/\/www.yardi.com\/blog\/author\/yardi-blog-staff\/"}]}},"jetpack_featured_media_url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/08\/google-fiber-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/2896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/users\/442"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/comments?post=2896"}],"version-history":[{"count":7,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/2896\/revisions"}],"predecessor-version":[{"id":26843,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/2896\/revisions\/26843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media\/3016"}],"wp:attachment":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media?parent=2896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/categories?post=2896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/tags?post=2896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}