{"id":28309,"date":"2021-03-01T05:22:42","date_gmt":"2021-03-01T13:22:42","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=28309"},"modified":"2026-02-22T15:34:41","modified_gmt":"2026-02-22T23:34:41","slug":"web-marketing-for-senior-living","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/web-marketing-for-senior-living\/","title":{"rendered":"Online Marketing"},"content":{"rendered":"

Knowing what not to do is as important as understanding what should be done. That\u2019s a key takeaway from a new Yardi ebook designed to help senior living communities market their offerings effectively.\"\"<\/p>\n

\u201c8 Do\u2019s & Don\u2019ts for Senior Living Community Websites\u201d offers tips for sprucing up digital curb appeal, maximizing the impact of a website\u2019s most visited pages and more. The list of \u201cdos\u201d includes showing multiple views of a floor plan, helping prospects identify the unit that meets their needs and boosting traffic by sharing images on social media. The \u201cdon\u2019ts\u201d address rising above a bad user experience, avoiding inferior photography, not expecting photos to speak for themselves and resisting the impulse to mimic competitors.<\/p>\n

Looking for new ways to use your marketing website to make your senior living community both more visible and more appealing to prospective residents? Read the ebook<\/strong><\/a> for all the do\u2019s and don\u2019ts of getting those prospects to your page and into your community.<\/p>\n","protected":false},"excerpt":{"rendered":"

Knowing what not to do is as important as understanding what should be done. That\u2019s a key takeaway from a new Yardi ebook designed to help senior living communities market their offerings effectively. \u201c8 Do\u2019s & Don\u2019ts for Senior Living Community Websites\u201d offers tips for sprucing up digital curb appeal, maximizing the impact of a […]<\/p>\n","protected":false},"author":610,"featured_media":28310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1440,2952],"tags":[2951,62,842,793,2438],"class_list":["post-28309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-senior-living","tag-e-book","tag-marketing","tag-senior-living","tag-websites","tag-yardi-senior-living-suite"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"Knowing what not to do is as important as understanding what should be done. 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