{"id":28260,"date":"2021-03-23T05:11:01","date_gmt":"2021-03-23T12:11:01","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=28260"},"modified":"2026-02-22T15:34:37","modified_gmt":"2026-02-22T23:34:37","slug":"senior-living-marketing-solutions","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/senior-living-marketing-solutions\/","title":{"rendered":"Senior Living Ebook"},"content":{"rendered":"<p>Online searches have become the favored route for seniors seeking a residential community. That\u2019s why senior living community operators increasingly turn to search engine optimization (SEO) to help prospective residents find their properties.<\/p>\n<p>A powerful tool supporting that effort is RentCafe Reach Senior Living, an advanced online marketing services solution that enables execution of SEO plus pay-per-click advertising, social media posting and reputation management from a single platform.<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-28261\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/02\/383390479-1920x1080-1.jpg?w=300\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/02\/383390479-1920x1080-1.jpg 1920w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/02\/383390479-1920x1080-1.jpg?resize=768,432 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/02\/383390479-1920x1080-1.jpg?resize=1536,864 1536w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/02\/383390479-1920x1080-1.jpg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/02\/383390479-1920x1080-1.jpg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/02\/383390479-1920x1080-1.jpg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/02\/383390479-1920x1080-1.jpg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/02\/383390479-1920x1080-1.jpg?w=800 800w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/02\/383390479-1920x1080-1.jpg?w=1000 1000w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/02\/383390479-1920x1080-1.jpg?w=1200 1200w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2021\/02\/383390479-1920x1080-1.jpg?w=1440 1440w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Yardi is spreading the word about this platform and the online marketing experts who support it with a new <a href=\"https:\/\/resources.yardi.com\/documents\/senior-living-online-marketing\/\">ebook<\/a>, titled \u201c4 Ways to Get Found Online.\u201d The publication illustrates how RentCafe Reach Senior Living:<\/p>\n<ul>\n<li>Creates an exceptional online presence that fills vacancies.<\/li>\n<li>Increases traffic with optimized content that positions communities for maximum search visibility.<\/li>\n<li>Drives leads with impactful ad campaigns, managed by AdWords specialists.<\/li>\n<li>Keeps pace with Google\u2019s algorithm changes.<\/li>\n<li>Formulates and executes a full marketing plan tailored to a community\u2019s goals.<\/li>\n<li>Engages prospects with curated social media local content and boosted posts.<\/li>\n<li>Strengthens reputation control by monitoring and responding to online reviews.<\/li>\n<\/ul>\n<p>As the ebook says, \u201cThe right digital marketing strategy makes all the difference, but building out a plan \u2013 and sticking to it \u2013 takes dedicated resources, consistent research and lots of elbow grease.\u201d Read it to discover how <a href=\"https:\/\/resources.yardi.com\/documents\/senior-living-online-marketing\/\" target=\"_blank\" rel=\"noopener\">RentCafe Reach Senior Living makes the process much easier and rewarding<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online searches have become the favored route for seniors seeking a residential community. That\u2019s why senior living community operators increasingly turn to search engine optimization (SEO) to help prospective residents find their properties. A powerful tool supporting that effort is RentCafe Reach Senior Living, an advanced online marketing services solution that enables execution of SEO [&hellip;]<\/p>\n","protected":false},"author":610,"featured_media":28261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1440,2952],"tags":[62,2007,842,2438],"class_list":["post-28260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-senior-living","tag-marketing","tag-rentcafe-reach","tag-senior-living","tag-yardi-senior-living-suite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"Online searches have become the favored route for seniors seeking a residential community. That\u2019s why senior living community operators increasingly turn\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yardi.com\/blog\/senior-living-marketing-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Senior Living Ebook\" \/>\n<meta property=\"og:description\" content=\"Online searches have become the favored route for seniors seeking a residential community. 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