{"id":2792,"date":"2012-07-30T05:00:21","date_gmt":"2012-07-30T12:00:21","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=2792"},"modified":"2021-02-03T17:00:40","modified_gmt":"2021-02-04T01:00:40","slug":"rocking-renting","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/rocking-renting\/","title":{"rendered":"Rocking Renting"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2848 alignleft\" title=\"couple search fro an apartment\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/07\/couplelaptop.jpg\" alt=\"apartment hunting\" width=\"384\" height=\"258\" \/>There\u2019s no arguing that the way renters search for a new apartment has undergone a dramatic, tech-influenced shift, one that is still evolving for multifamily. No matter what your property size, producing results via apartment search, mobile marketing and online leasing is crucial.<\/p>\n<p>When it comes to optimizing the online presence of an apartment community, Yardi\u2019s <a title=\"RentCafe apartment listing service\" href=\"http:\/\/www.rentcafe.com\/\" target=\"_blank\" rel=\"noopener\">RentCafe platform<\/a> \u2013 which offers an Internet Listing Service (ILS) as well as customized property marketing web sites and secure portals\u2013 is on the rise and making great strides.<\/p>\n<p>We spoke with Patrick Lawler, Product Manager for RentCafe, who shared insight about the offerings of this dynamic product slate. \u00a0RentCafe is fully integrated with <a title=\"Yardi Voyager\" href=\"http:\/\/www.yardi.com\/products\/yardi-voyager\/\" target=\"_blank\" rel=\"noopener\">Yardi Voyager<\/a>. A single-entry system \u00a0allows managers to upload property information to a RentCafe Admin site and then have those same details listed on the ILS.<\/p>\n<p>\u201cClients will love the integration with the <a title=\"Yardi PopCard\" href=\"http:\/\/www.yardi.com\/product\/YardiPopCard.aspx\" target=\"_blank\" rel=\"noopener\">Yardi PopCard<\/a> and <a title=\"Yardi Call Center\" href=\"http:\/\/www.yardi.com\/product\/YardiCallCenter.aspx\" target=\"_blank\" rel=\"noopener\">Yardi Call Center<\/a>, and the price is super competitive at half the price of other major pay-for-performance ILS sites.\u00a0 It also gives clients an easier way to manage not only their ILS listing, but also their Property Website and Portal as well as their Call Center administration; it all happens in one central site. Another thing that I love is the online lease execution, \u00a0allowing prospects to act and apply to rent while we have their captive attention,\u201d said Lawler, who has worked for the company since 2000 in the areas of technical support, analysis, Billing, Cash and as the Director of Residential Programming.<br \/>\n\u201cClients are dedicating more of their resource toward an online presence. They are increasingly accepting of online functionality, for application and renewal processing such as electronic signatures, payments, and screening. There is a growing demand for integration with social media sites and other networking tools as well as the need for a strong mobile presence.\u00a0\u00a0 The RentCafe product team is focused on delivering and growing these solutions\u201d Lawler said.Over the last several years, he\u2019s observed the multifamily industry\u2019s move toward the new online paradigm.<\/p>\n<p><a href=\"http:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/07\/RC_logo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-2847\" title=\"RentCafe Logo\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/07\/RC_logo.png\" alt=\"RentCafe Logo\" width=\"235\" height=\"75\" \/><\/a><\/p>\n<p>The RentCafe platform offers the following features to meet consumer and client needs:<\/p>\n<ul>\n<li>Online listing service with nationwide listings in a clean elegant format uncluttered by ads.<\/li>\n<li>Highly mobile site,\u00a0 RentCafe also works on mobile browsers like an iPad or Android phone.<\/li>\n<li>The RentCafe app for iPhone users is also available for download and enables mobile searching.<\/li>\n<li>Real time pricing and availability so listed information is always current and accurate.<\/li>\n<li>Property portal sites for communities to present information to prospective renters, with information synced directly to the RentCafe Internet listing service.<\/li>\n<li>Online leasing, offering tenants the option to rent an apartment via the Internet, including screening, lease preview and signing via e-signature.<\/li>\n<li>RentCafe Resident App allows residents to pay rent and submit maintenance requests on a mobile phone. They can also submit photos of the issue or leave a voice memo with details about the problem\/damage for the maintenance staff. The requests are also integrated with Voyager, populating directly onto the Maintenance Manager Dashboard.<\/li>\n<li>RentCafe is fully integrated with Yardi Voyager transactional engine, so all data is updated cohesively during the rental process. The Voyager Ledger and Dashboard is updated real time with payment and traffic activity.<\/li>\n<li>RentCafe offers syndication to other major ILSs for the broadest property visibility possible as well as the ability to accept syndication from leading third party data management systems.<\/li>\n<\/ul>\n<p>RentCafe is a dynamic platform that just keeps getting better \u2013 integration with the Yardi PopCard, which makes lead tracking for prospects a snap. PopCard is an automated guest card that immediately populates when a prospect contacts a property. Yardi Call Center is also integrated with RentCafe, offering clients a 24-7 service option for responding to prospect inquiries.<\/p>\n<p>Other exciting developments include new partnerships with other listing sites, including listing syndication from ApartmentFinder.com. RentCafe \u00a0is showing double digit growth in key metrics of leads generated and \u00a0site visitors on a month-over-month basis in 2012, as well as a 427% year to date site traffic and 844% growth on leads generated.<\/p>\n<p>\u201cMy outlook for RentCafe is extremely optimistic. We\u2019re moving in the right direction on all fronts,\u201d Lawler said. Clients will get a look at the fresh new features of RentCafe at <a title=\"Yardi Advanced Solutions Conference\" href=\"http:\/\/yasc.yardi.com\/\" target=\"_blank\" rel=\"noopener\">the Santa Barbara Yardi Advanced Solutions Conference<\/a> on October 17-19, or you can contact your Yardi sales professional.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s no arguing that the way renters search for a new apartment has undergone a dramatic, tech-influenced shift, one that is still evolving for multifamily. No matter what your property size, producing results via apartment search, mobile marketing and online leasing is crucial. When it comes to optimizing the online presence of an apartment community, [&hellip;]<\/p>\n","protected":false},"author":413,"featured_media":2852,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1440],"tags":[62,29,170],"class_list":["post-2792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-multifamily","tag-rentcafe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"There\u2019s no arguing that the way renters search for a new apartment has undergone a dramatic, tech-influenced shift, one that is still evolving for\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rocking Renting\" \/>\n<meta property=\"og:description\" content=\"There\u2019s no arguing that the way renters search for a new apartment has undergone a dramatic, tech-influenced shift, one that is still evolving for\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/rocking-renting\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-30T12:00:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-04T01:00:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/07\/couplelaptop-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"230\" \/>\n\t<meta property=\"og:image:height\" content=\"185\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leah Etling\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leah Etling\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/rocking-renting\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/rocking-renting\/\",\"name\":\"Rocking Renting - Yardi Corporate Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/rocking-renting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/rocking-renting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/07\/couplelaptop-1.jpg\",\"datePublished\":\"2012-07-30T12:00:21+00:00\",\"dateModified\":\"2021-02-04T01:00:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/81b16a7aea318dbdaaa0a17b776a0c52\"},\"description\":\"There\u2019s no arguing that the way renters search for a new apartment has undergone a dramatic, tech-influenced shift, one that is still evolving for\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/rocking-renting\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yardi.com\/blog\/rocking-renting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/rocking-renting\/#primaryimage\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/07\/couplelaptop-1.jpg\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/07\/couplelaptop-1.jpg\",\"width\":\"230\",\"height\":\"185\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yardi.com\/blog\/rocking-renting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yardi.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rocking Renting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\",\"url\":\"https:\/\/www.yardi.com\/blog\/\",\"name\":\"Yardi Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yardi.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/81b16a7aea318dbdaaa0a17b776a0c52\",\"name\":\"Leah Etling\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9fa1e69f4f920593cfa724d25dc7da5cb96fac8a5a1a39b01b0d456d468ed3af?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9fa1e69f4f920593cfa724d25dc7da5cb96fac8a5a1a39b01b0d456d468ed3af?s=96&d=mm&r=g\",\"caption\":\"Leah Etling\"},\"description\":\"Leah Etling is the founding editor of the Balance Sheet and a 12-year Yardi employee who also oversees press releases and social media. An award winning journalist, she holds a master's degree from UC Berkeley and is a native of Santa Barbara County, Yardi's home.\",\"url\":\"https:\/\/www.yardi.com\/blog\/author\/leah-etling\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Yardi Blog","description":"There\u2019s no arguing that the way renters search for a new apartment has undergone a dramatic, tech-influenced shift, one that is still evolving for","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Rocking Renting","og_description":"There\u2019s no arguing that the way renters search for a new apartment has undergone a dramatic, tech-influenced shift, one that is still evolving for","og_url":"https:\/\/www.yardi.com\/blog\/rocking-renting\/","og_site_name":"Yardi Blog","article_published_time":"2012-07-30T12:00:21+00:00","article_modified_time":"2021-02-04T01:00:40+00:00","og_image":[{"width":230,"height":185,"url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/07\/couplelaptop-1.jpg","type":"image\/jpeg"}],"author":"Leah Etling","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Leah Etling","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.yardi.com\/blog\/rocking-renting\/","url":"https:\/\/www.yardi.com\/blog\/rocking-renting\/","name":"Rocking Renting - Yardi Corporate Blog","isPartOf":{"@id":"https:\/\/www.yardi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yardi.com\/blog\/rocking-renting\/#primaryimage"},"image":{"@id":"https:\/\/www.yardi.com\/blog\/rocking-renting\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/07\/couplelaptop-1.jpg","datePublished":"2012-07-30T12:00:21+00:00","dateModified":"2021-02-04T01:00:40+00:00","author":{"@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/81b16a7aea318dbdaaa0a17b776a0c52"},"description":"There\u2019s no arguing that the way renters search for a new apartment has undergone a dramatic, tech-influenced shift, one that is still evolving for","breadcrumb":{"@id":"https:\/\/www.yardi.com\/blog\/rocking-renting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yardi.com\/blog\/rocking-renting\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/rocking-renting\/#primaryimage","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/07\/couplelaptop-1.jpg","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/07\/couplelaptop-1.jpg","width":"230","height":"185"},{"@type":"BreadcrumbList","@id":"https:\/\/www.yardi.com\/blog\/rocking-renting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yardi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Rocking Renting"}]},{"@type":"WebSite","@id":"https:\/\/www.yardi.com\/blog\/#website","url":"https:\/\/www.yardi.com\/blog\/","name":"Yardi Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yardi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/81b16a7aea318dbdaaa0a17b776a0c52","name":"Leah Etling","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9fa1e69f4f920593cfa724d25dc7da5cb96fac8a5a1a39b01b0d456d468ed3af?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9fa1e69f4f920593cfa724d25dc7da5cb96fac8a5a1a39b01b0d456d468ed3af?s=96&d=mm&r=g","caption":"Leah Etling"},"description":"Leah Etling is the founding editor of the Balance Sheet and a 12-year Yardi employee who also oversees press releases and social media. An award winning journalist, she holds a master's degree from UC Berkeley and is a native of Santa Barbara County, Yardi's home.","url":"https:\/\/www.yardi.com\/blog\/author\/leah-etling\/"}]}},"jetpack_featured_media_url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/07\/couplelaptop-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/2792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/users\/413"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/comments?post=2792"}],"version-history":[{"count":10,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/2792\/revisions"}],"predecessor-version":[{"id":26830,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/2792\/revisions\/26830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media\/2852"}],"wp:attachment":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media?parent=2792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/categories?post=2792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/tags?post=2792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}