{"id":2596,"date":"2012-07-02T13:52:30","date_gmt":"2012-07-02T20:52:30","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=2596"},"modified":"2020-12-24T00:39:56","modified_gmt":"2020-12-24T08:39:56","slug":"naa-recap","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/naa-recap\/","title":{"rendered":"NAA Recap"},"content":{"rendered":"

\"Communicating<\/a>At last week’s National Apartment Association<\/a> Conference and Exposition in Boston, there were tons of great vendors, networking opportunities with thousands of industry peers, interesting sessions and a few too many Red Sox jerseys, in this New Yorker\u2019s opinion.<\/p>\n

Here are some take-aways from the conference.<\/p>\n

Accountability actually matters. <\/strong>In a session titled \u201cImproving Performance Through Personal Accountability,\u201d the speaker explained why accountability is crucial in the real estate industry. According to him, 49 percent of residents leave a community because of controllable property issues, such as maintenance problems. If property managers are accountable for their actions, and fix the problem<\/em>, they will be able to reduce turnover. It costs six times more money to replace an existing resident then to keep him, so resident retention can end up saving thousands of dollars.<\/p>\n

I\u2019m on Facebook at work. And you can\u2019t stop me! <\/strong>In \u201cHR in 2012: Rumors, Regs and Rights,\u201d the speaker explained a lot of changes for employers to take note of, an interesting one being that social media rules in the office have changed, and employees are now allowed to access their social media sites at work. There are also new traps for employers to be aware of, including rigidly following policies regarding leaves of absences, automatic time deductions for meals and rest periods and overlooking Title VII claims by third parties.<\/p>\n

Real estate leaders no longer need to stuff real estate keywords into real estate titles on real estate websites. <\/strong>SEO is still important, but Google has changed its algorithm to check websites to see if they provide a good experience for your readers. Additionally, in the \u201cAnalyzing and Optimizing Your Online Marketing Tools\u201d session, we learned the proper way to handle negative online reviews of a property: thank the reviewer, apologize, follow up regarding specific issues and keep the response as short as possible.<\/p>\n

Unsurprisingly, the Hulk would make a really bad manager. <\/strong>In \u201cDid I Just Say That Out Loud<\/a>,\u201d the speakers discussed why it is important for managers to have a high emotional intelligence, or EQ. People with high EQs are in touch with their emotions and are able to control them. As one of the speakers said, \u201cI think every property has that resident that just knows what buttons to push. That\u2019s when you have to say, \u2018I need to demonstrate self control here.\u2019\u201d<\/p>\n

\"Handshake\"<\/a>\u201cAn email can never replace a first kiss.\u201d <\/strong>That is a quote from Tom Brokaw during his general session keynote address. (Full quote: \u201cNo email will replace the first kiss. No Tweet will replace the whisper of ‘I love you’ in your ear.\u201d) And it\u2019s true\u2014technology might be very important in today\u2019s world, but it could never take the place of a real person-to-person connection, both for business and personal relationships.<\/p>\n

Jessica Fiur is the News Editor of Multi-Housing News.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

At last week’s National Apartment Association Conference and Exposition in Boston, there were tons of great vendors, networking opportunities with thousands of industry peers, interesting sessions and a few too many Red Sox jerseys, in this New Yorker\u2019s opinion. Here are some take-aways from the conference. Accountability actually matters. In a session titled \u201cImproving Performance […]<\/p>\n","protected":false},"author":443,"featured_media":2605,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[36,44],"class_list":["post-2596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-conference","tag-naa"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"At last week's National Apartment Association Conference and Exposition in Boston, there were tons of great vendors, networking opportunities with\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NAA Recap\" \/>\n<meta property=\"og:description\" content=\"At last week's National Apartment Association Conference and Exposition in Boston, there were tons of great vendors, networking opportunities with\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/naa-recap\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-02T20:52:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-24T08:39:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2012\/07\/roundup.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"185\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Fiur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Fiur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/naa-recap\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/naa-recap\/\",\"name\":\"NAA Recap - 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