{"id":25734,"date":"2020-10-06T04:17:01","date_gmt":"2020-10-06T11:17:01","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=25734"},"modified":"2026-02-22T15:33:15","modified_gmt":"2026-02-22T23:33:15","slug":"argentum-illuminates","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/argentum-illuminates\/","title":{"rendered":"Argentum Illuminates"},"content":{"rendered":"<p>The annual Argentum Senior Living Executive Conference Argentum wasn\u2019t live with thousands in attendance as is usually the case, but it still lived up to its legacy as a major event in the professionally managed senior living community industry.<\/p>\n<p>Held in September and hosted by a major national trade association, Argentum offered 30 hours of programming over three days. Leaders from Life <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-25735 alignright\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/10\/Businessman-1920x1280-1.jpg?w=300\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/10\/Businessman-1920x1280-1.jpg 1920w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/10\/Businessman-1920x1280-1.jpg?resize=768,512 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/10\/Businessman-1920x1280-1.jpg?resize=1536,1024 1536w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/10\/Businessman-1920x1280-1.jpg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/10\/Businessman-1920x1280-1.jpg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/10\/Businessman-1920x1280-1.jpg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/10\/Businessman-1920x1280-1.jpg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/10\/Businessman-1920x1280-1.jpg?w=800 800w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/10\/Businessman-1920x1280-1.jpg?w=1000 1000w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/10\/Businessman-1920x1280-1.jpg?w=1200 1200w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/10\/Businessman-1920x1280-1.jpg?w=1440 1440w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Care Services, Mather, Eclipse Senior Living, Heritage Communities and other providers offered tips on such timely topics as shifting from survival mode to a sales-oriented environment, giving buyers a seamless journey (\u201comnichannel marketing\u201d), protecting health data from cyberattacks and staying ahead of COVID-19.<\/p>\n<p>Besides sponsoring registration for the event, Yardi\u2019s principal contribution was hosting a virtual session that addressed how advanced business intelligence technology can drive informed decision-making. Senior living executives J.R. Southerland and Richard Nix focused on one of Yardi\u2019s new contributions to efficient senior living management \u2013 <a href=\"https:\/\/www.yardi.com\/products\/senior-iq\/\">Yardi Senior IQ<\/a>, a BI solution designed for senior living that compiles portfolio-wide information.<\/p>\n<p>Southerland and Nix explained how executives can use Yardi Senior IQ to execute benchmarking, elevate reporting to investors, board members and others, and deliver details on everything from unit availability to current market rates.<\/p>\n<p>Please <a href=\"https:\/\/www.yardi.com\/about-us\/request-information\/\">contact us<\/a> if you would like to know more about the business intelligence presentation or the Argentum conference in general.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The annual Argentum Senior Living Executive Conference Argentum wasn\u2019t live with thousands in attendance as is usually the case, but it still lived up to its legacy as a major event in the professionally managed senior living community industry. Held in September and hosted by a major national trade association, Argentum offered 30 hours of [&hellip;]<\/p>\n","protected":false},"author":610,"featured_media":25735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2618,2952],"tags":[2375,842,2438],"class_list":["post-25734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-senior-living","tag-argentum","tag-senior-living","tag-yardi-senior-living-suite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"The annual Argentum Senior Living Executive Conference Argentum wasn\u2019t live with thousands in attendance as is usually the case, but it still lived up to\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Argentum Illuminates\" \/>\n<meta property=\"og:description\" content=\"The annual Argentum Senior Living Executive Conference Argentum wasn\u2019t live with thousands in attendance as is usually the case, but it still lived up to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/argentum-illuminates\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-06T11:17:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-22T23:33:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/10\/Businessman-1920x1280-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joel Nelson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joel Nelson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/argentum-illuminates\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/argentum-illuminates\/\",\"name\":\"Argentum Illuminates - 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