{"id":25582,"date":"2020-09-17T05:25:10","date_gmt":"2020-09-17T12:25:10","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=25582"},"modified":"2021-11-03T19:47:53","modified_gmt":"2021-11-04T02:47:53","slug":"reputation-management","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/reputation-management\/","title":{"rendered":"Reputation Management"},"content":{"rendered":"

In the age of online everything, it takes a lot more than a good website to stay on top. Ratings and reviews are the new \u201cword of mouth\u201d for multifamily properties, so it\u2019s critical to proactively monitor and protect your online reputation. Here are five reputation management strategies to make sure your \"\"communities get the attention of potential renters for all the right reasons.<\/p>\n

    \n
  1. Claim your local listings and review profiles<\/strong><\/li>\n<\/ol>\n

    No, we don\u2019t mean your vacancy listings. Local listings refer to every mention of your business on the web. According to BrightLocal\u2019s 2019 Local Consumer Review Survey<\/a>, 90% of consumers used the internet to find a local business in the last year, with 33% looking one up every day, so claiming your online listings and review profiles are more important than ever.<\/p>\n

    To appear in local results for searches like \u201capartments for rent in [your city],\u201d you must make sure your business name, address and phone number are consistent across every website. This is sometimes referred to as your NAP (Name\/Address\/Phone).<\/p>\n

    In an article for Marketing Land<\/a>, research director Pamela Parker asserts, \u201cIt is critical to claim your local listings by providing accurate information to search engines and online directories (namely Google, Facebook, Apple Maps, Bing and Yelp) \u2026 Claiming your listings also gives the site publisher a direct, verified relationship with your organization. It establishes your brand as the listing\u2019s owner and gives you control over all content and updates.\u201d<\/p>\n

    It\u2019s important to remember that claiming your listings isn\u2019t something you do just once. You should schedule annual or biannual audits to make sure your business profile remains up to date \u2014 and that no one has added inaccurate information.<\/p>\n

      \n
    1. Ask for reviews<\/strong><\/li>\n<\/ol>\n

      If you\u2019re listed on a review site, but don\u2019t have any reviews, potential renters will likely pass you over for a competitor with more and better ratings. BrightLocal found that the average consumer reads 10 reviews before trusting a business and visiting your website.<\/p>\n

      But incentivizing reviews is frowned upon by the big players, like Google and Yelp, and most consumers say they can spot a fake review. So how can you get more authentic, positive reviews more quickly? Award-winning marketer Drew Davis shares the secret in this episode of Moments of Genius<\/a>.<\/p>\n