{"id":25398,"date":"2020-08-14T04:30:58","date_gmt":"2020-08-14T11:30:58","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=25398"},"modified":"2020-12-25T03:29:14","modified_gmt":"2020-12-25T11:29:14","slug":"5-happy-moments","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/5-happy-moments\/","title":{"rendered":"5 Happy Moments"},"content":{"rendered":"<p>Want better ratings and reviews for your properties? Take the advice of award-winning marketing expert Drew Davis and create moments of inspiration (MOI) for your renters. \u201cIf we want better ROI, we need to focus on MOI,\u201d said Davis. \u201cMeaningful micromoments define your experience, differentiate your service and truly build your brand.\u201d<\/p>\n<p>In episode 5 of <a href=\"https:\/\/info.yardi.com\/genius\">Moments of Genius<\/a>, he tells property teams to ask themselves, \u201cWhen is our afterparty glow moment?\u201d Put another way, when are your residents most likely to be happy about the place they call home? Because that\u2019s the perfect time to ask for a <a href=\"https:\/\/www.yardibreeze.com\/blog\/2020\/05\/get-positive-property-reviews\/\">positive property review<\/a>.<\/p>\n<p>If you haven\u2019t seen the episode yet, watch it now. Then keep reading to discover five ideal times to ask residents to share a review \u2014 as well as a few surprising moments when you should put the request on hold.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Fn0ZutyqHR4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Picking up the keys<\/strong><\/p>\n<p>In most cases, few things are more exciting than picking up the keys to a new apartment. It\u2019s a fresh start, a new opportunity to create the home of your dreams. Amplify that feeling by giving your new renter a <a href=\"https:\/\/www.yardi.com\/blog\/marketing\/welcoming-residents\/23768.html\">welcome gift<\/a> and asking if they want their picture taken holding the keys. Follow up the next day to make sure everything in their apartment is working as expected and then, after they\u2019ve settled in, ask for a review of their move-in experience.<\/p>\n<p><strong>Getting an appliance fixed<\/strong><\/p>\n<p>You know what\u2019s not fun? Having a broken appliance. But do you know what\u2019s amazing? When that broken washer, oven or garbage disposal is working again! If your maintenance team is doing an awesome job of following-up on maintenance requests (especially right now, with people spending more time at home due to the coronavirus pandemic), be sure to ask for a review after the work has been done. Bonus points if you send them a photo of happy photo of the person posing in front of the repaired appliance. Just make sure they\u2019re happy with it first and not still waiting on a part.<\/p>\n<p><strong>Sprucing up landscaping<\/strong><\/p>\n<p>Everyone loves a good makeover story, even your residents. If you do something nice to update your community, add a review link in the announcement you send to your residents. Just make sure the announcement makes it clear that you did the refresh to make their home nicer, not because you\u2019re hoping for some good reviews.<\/p>\n<p><strong>Enjoying amenities<\/strong><\/p>\n<p>There are a few times renters might experience an afterparty glow moment after using an amenity. For example, if they reserved your clubhouse or barbecue space for a private party you can follow-up after the event asking if everything met their expectations. Or, if you\u2019ve recently reopened certain amenities after a period of closure, like the pool or gym, you can leave a sign or flyer by the door requesting feedback.<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-25397\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/08\/Balance-Sheet-1920x1080_MF-RentCafe-Reach-MOG-with-Drew-August-Blog-Post-08-11-11557.jpg?w=300\" alt=\"\" width=\"450\" height=\"253\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/08\/Balance-Sheet-1920x1080_MF-RentCafe-Reach-MOG-with-Drew-August-Blog-Post-08-11-11557.jpg 1920w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/08\/Balance-Sheet-1920x1080_MF-RentCafe-Reach-MOG-with-Drew-August-Blog-Post-08-11-11557.jpg?resize=768,432 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/08\/Balance-Sheet-1920x1080_MF-RentCafe-Reach-MOG-with-Drew-August-Blog-Post-08-11-11557.jpg?resize=1536,864 1536w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/08\/Balance-Sheet-1920x1080_MF-RentCafe-Reach-MOG-with-Drew-August-Blog-Post-08-11-11557.jpg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/08\/Balance-Sheet-1920x1080_MF-RentCafe-Reach-MOG-with-Drew-August-Blog-Post-08-11-11557.jpg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/08\/Balance-Sheet-1920x1080_MF-RentCafe-Reach-MOG-with-Drew-August-Blog-Post-08-11-11557.jpg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/08\/Balance-Sheet-1920x1080_MF-RentCafe-Reach-MOG-with-Drew-August-Blog-Post-08-11-11557.jpg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/08\/Balance-Sheet-1920x1080_MF-RentCafe-Reach-MOG-with-Drew-August-Blog-Post-08-11-11557.jpg?w=800 800w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/08\/Balance-Sheet-1920x1080_MF-RentCafe-Reach-MOG-with-Drew-August-Blog-Post-08-11-11557.jpg?w=1000 1000w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/08\/Balance-Sheet-1920x1080_MF-RentCafe-Reach-MOG-with-Drew-August-Blog-Post-08-11-11557.jpg?w=1200 1200w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2020\/08\/Balance-Sheet-1920x1080_MF-RentCafe-Reach-MOG-with-Drew-August-Blog-Post-08-11-11557.jpg?w=1440 1440w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p><strong>Attending resident events<\/strong><\/p>\n<p>After an event, send an email to thank the residents that participated. Ask what they enjoyed and if they have suggestions for future events. Then, you guessed it, include a link to leave a review. The most important thing is that you do this immediately after the event, when the fun they had is still fresh in their minds, instead of waiting a week before reaching out.<\/p>\n<p><strong>But don\u2019t ask when a resident \u2026<\/strong><\/p>\n<p>\u2026 is having a hard time paying rent and has reached out for accommodation<br \/>\n\u2026 has requested upgrades to their unit<br \/>\n\u2026 has asked for lease adjustments like adding a roommate or a pet<\/p>\n<p>No matter how you responded to these requests, it could seem like you are asking for a favor in exchange. That puts the resident in an uncomfortable situation. It\u2019s always a smart idea to check the status of a renters\u2019 account before making an ask.<\/p>\n<p><strong>Using tech to help<\/strong><\/p>\n<p>Soliciting and responding to reviews manually can be time consuming when you manage more than one community. But it doesn\u2019t have to be. With timed and triggered actions available in <a href=\"https:\/\/www.yardi.com\/products\/rentcafe-crm\/\">RENT<em>Caf<\/em><em>\u00e9<\/em> CRM Flex<\/a>, you can set up an email to automatically send after a designated moment \u2014 like a completed maintenance request \u2014 for effective and efficient follow up. You can also use the reputation management tools in <a href=\"https:\/\/www.yardi.com\/products\/rentcafe-reach\/\">RENT<em>Caf<\/em><em>\u00e9<\/em> Reach<\/a> to track and respond to reviews. There are self-service and full-service options to meet your needs.<\/p>\n<p>No matter how you choose to approach reviews, the only bad idea is to ignore them completely. A strong majority of renters (85%) said ratings and reviews influenced their leasing decision in the 2020 NMHC\/Kingsley Apartment Resident Preferences Report. If you don\u2019t take control of your reviews, you risk losing prospects to the competition. It\u2019s time to take control of your online reputation.<\/p>\n<p><a href=\"https:\/\/www.yardi.com\/events\/webinars\/?rentcafe&amp;yardimarketingsuite&amp;rentcafecrmflex\">Join a webinar<\/a> to see how Yardi technology can support a healthy review strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want better ratings and reviews for your properties? Take the advice of award-winning marketing expert Drew Davis and create moments of inspiration (MOI) for your renters. \u201cIf we want better ROI, we need to focus on MOI,\u201d said Davis. \u201cMeaningful micromoments define your experience, differentiate your service and truly build your brand.\u201d In episode 5 [&hellip;]<\/p>\n","protected":false},"author":644,"featured_media":25397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1440],"tags":[1106,2880,220,62,2879,328],"class_list":["post-25398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-apartment-marketing","tag-drew-davis","tag-leasing","tag-marketing","tag-moments-of-genius","tag-property-management-software"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"Want better ratings and reviews for your properties? 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