{"id":2508,"date":"2012-07-02T05:00:33","date_gmt":"2012-07-02T12:00:33","guid":{"rendered":"http:\/\/www.yardi.com\/blog\/?p=2508"},"modified":"2020-12-24T00:39:44","modified_gmt":"2020-12-24T08:39:44","slug":"surface-tablet","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/surface-tablet\/","title":{"rendered":"Surface Tablet"},"content":{"rendered":"
\"Surface<\/a>
From Microsoft<\/figcaption><\/figure>\n

Earlier this month, Microsoft pulled an Apple move and debuted its new Surface tablet to a hushed crowd of tech media bigwigs. It had all the hallmarks of a classic Steve Jobs production: a rented out art studio space, regal staging, and fanfare designed to shock & ahhh. This aggressive cribbing from the productions that launched the iPad was intentional: Microsoft designed the Surface to compete head-on with Apple and become the market’s first iPad killer.<\/p>\n

They just might be onto something. And they also may have launched the product that will prompt consumers to decide between a tablet-style device, like a Surface or an iPad, or an ultra lightweight laptop, like an Ultrabook. Price points for Surface are expected to be slightly higher than for the iPad, meaning that it won\u2019t be competing in the same space as Google\u2019s low-cost Nexus Tablet<\/a>, which is now available for $199, but with the more expensive, high performance Ultrabooks<\/a>.<\/p>\n

Surveying the Surface<\/strong><\/p>\n

It’s the not-so-little things that stand out so far and make the Surface RT (basic model) and Surface Windows 8 Pro (all-in) look like they might make good on those David vs. Goliath aspirations:<\/p>\n