{"id":24674,"date":"2020-07-14T05:06:24","date_gmt":"2020-07-14T12:06:24","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=24674"},"modified":"2020-12-25T02:44:54","modified_gmt":"2020-12-25T10:44:54","slug":"increase-tour-roi","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/increase-tour-roi\/","title":{"rendered":"Increase Tour ROI"},"content":{"rendered":"

Sure, you\u2019re booking more tours<\/a>. But are you converting them? Here are six steps you can take every time a tour is booked that will help you get the lease.\"\"<\/p>\n

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  1. Customize your confirmation<\/strong><\/li>\n<\/ol>\n

    As soon as a prospective resident makes an appointment, you should send out a confirmation that includes all the necessary information (e.g. date, time, location, contact info). Ideally, your CRM system will automate that step for you, so your agents don\u2019t have to manually respond 24\/7. Each email should be customized to make the guest feel special.<\/p>\n

    How do you customize an automated email? First, add their name to the email so it says something like, \u201cHi Jared, we\u2019re so excited for your visit next Tuesday at 9:30 a.m.\u201d Then, take it to the next level by asking a question. You can do something like:<\/p>\n

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    • Upon your arrival we want to welcome you with a beverage of choice. Do you prefer x or y?<\/li>\n
    • We have a welcome gift for your tour. Would you prefer x or y?<\/li>\n<\/ul>\n

      Both ideas work well for agent-led and self-guided tours, but even with virtual tours you can come up with creative ideas for gifts. You can easily email something like a Starbucks gift card or a coupon book for area businesses.<\/p>\n

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      1. Raise anticipation<\/strong><\/li>\n<\/ol>\n

        After you\u2019ve confirmed the tour, raise anticipation to make sure your prospects don\u2019t cancel or lease from a competitor. You can do this in several ways. One of the easiest methods is to take a quick video of yourself with your phone. In the video, you should greet them by name, show them something compelling about the unit or property and say that you can\u2019t wait tour with them.<\/p>\n

        Get other ideas that will help you raise anticipation in this episode of Moments of Genius<\/a>.<\/p>\n