{"id":23665,"date":"2020-03-18T05:13:54","date_gmt":"2020-03-18T12:13:54","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=23665"},"modified":"2020-12-25T02:28:42","modified_gmt":"2020-12-25T10:28:42","slug":"employee-spotlight-3","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/employee-spotlight-3\/","title":{"rendered":"Employee Spotlight"},"content":{"rendered":"

It all started with a baby. \u00a0In 1995, Catriona Orosco welcomed a handsome baby boy into the world. She was quickly dissatisfied, however, by the drab and impractical clothing on the market for nursing moms. \u201cI thought I could do better,\u201d she says. She had no idea that her career with Yardi was in the making.\"\"<\/p>\n

Nursing Mamas and Internet Marketing<\/strong><\/p>\n

A few years later, while pregnant with her second son, Orosco created Nursing Mamas, a clothing line for breastfeeding mothers. She teamed up with a friend and began making trips to the Los Angeles Garment District. After each trip, they returned to Santa Barbara with cozy, natural fabrics that they\u2019d take to a local pattern maker and producer. Once a few good products were in development, Cat turned her attention to marketing.<\/p>\n

\u201cI started a website because I really just wanted to sell the clothes online and work from home,\u201d she says. \u201cIt was an incredible learning experience.\u201d<\/p>\n

Orosco witnessed the birth of Google, and quickly saw the marketing opportunities with AdWords. \u201cI used AdWords very early on and figured out how to optimize my website back in the days when there really were only 10 blue links,\u201d Orosco laughs. \u201cI learned a lot about marketing, and it was exciting to participate in everything that was happening online.\u201d<\/p>\n

At that time, the average jane did not build her own website. There weren\u2019t handy drag-and-drop features or convenient widgets. There certainly weren\u2019t many resources on increasing organic rankings with search engines. Cat explored the terrain of website building and online marketing, talking to as many people as she could find and testing on her own. When she exhausted her available resources, she got the help of a SCORE consultant.<\/p>\n

\u201cWhile they were impressed with everything I had put together, they couldn\u2019t provide any guidance because online marketing was such a new environment,\u201d she recalls. \u201cWhat I learned from that experience is that we must keep asking questions if we\u2019re not getting the help we need. There are mentors and there are answers, but it can sometimes take longer to find them than we\u2019d like.\u201d<\/p>\n

Building Yardi<\/strong><\/p>\n

After a decade with Nursing Mamas, Cat decided to become one such mentor. After closing Nursing Mamas, she opted to hone her online marketing knowledge as a project manager with Yardi. She built a digital marketing team that helps Yardi clients develop corporate and property websites along with helping to drive traffic through SEO, PPC, Social Media, and Reputation Management services.<\/p>\n

After 11 years in the Yardi corporate headquarters in Santa Barbara, her journey has taken her to the current role of director of marketing.<\/p>\n

\"\"\u201cBeing an entrepreneur before joining Yardi taught me to be scrappy and have patience. I think we all come to a new job wanting to have an impact and looking for opportunities for improvement. My uncle\u2019s favorite saying was, \u2018things take time.\u2019 This is true at Yardi and in life. Take the time to understand your surroundings and the processes and approaches that are in place before trying to make changes. Work to understand how things operate and get really good at your piece of the puzzle. Don\u2019t rush to make changes.\u201d<\/p>\n

She adds, \u201cAt the same time, have conversations and share your observations about where you have ideas. At Yardi, we have an incredible culture and we are constantly growing and changing.\u201d<\/p>\n

Orosco has helped the RENTCaf\u00e9 <\/em>product suite<\/a> reach new levels of success. With the addition of RENTCaf\u00e9 <\/em>Reach, Yardi\u2019s clients now have access to a full digital marketing agency and a team focused on driving traffic and conversions. She was also instrumental in Yardi\u2019s Premiere\u00a0Google Ads partnership,<\/a> which enables clients to take advantage of expert knowledge in search engine marketing (SEM) practices.<\/p>\n

In addition to empowering clients, the journey has been edifying for her as well. \u201cI have the opportunity to work with incredibly smart people in a truly friendly environment,\u201d she says. \u201cI\u2019m really proud of the team we\u2019ve built to support the RentCafe Reach Services. I feel like I\u2019m making a positive impact on the company and my colleagues.\u201d<\/p>\n

Caring corporate culture coexists <\/strong><\/p>\n

In addition to her terrific teammates, Orosco continues her career with Yardi because she values the organization\u2019s corporate social responsibility. Through frequent grant and volunteer opportunities, Orosco has been able to contribute to the Santa Barbara community in numerous ways.<\/p>\n

\u201cYardi really does care about the communities we\u2019re in and the world around us. We\u2019re encouraged to volunteer and give back,\u201d she says. \u201cI learned about Shelter Box<\/a> at a Yardi event and became a volunteer. I feel that their mission to provide shelter for families that have been displaced due to conflict and environmental catastrophe is a great way to make a difference in a person\u2019s life during their hardest moments. Our culture is really supportive and encourages work \u2013 life balance. Yardi is a great place to learn and grow.\u201d<\/p>\n

Yardi values creative, motivated people like you! Check out our careers page<\/a> for opportunities in your area.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

It all started with a baby. \u00a0In 1995, Catriona Orosco welcomed a handsome baby boy into the world. She was quickly dissatisfied, however, by the drab and impractical clothing on the market for nursing moms. \u201cI thought I could do better,\u201d she says. She had no idea that her career with Yardi was in the […]<\/p>\n","protected":false},"author":440,"featured_media":23669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,3354],"tags":[2797,2007,1582,15],"class_list":["post-23665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people","category-team-yardi","tag-google-partner","tag-rentcafe-reach","tag-team-yardi","tag-yardi-employee-profile"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"It all started with a baby. \u00a0In 1995, Catriona Orosco welcomed a handsome baby boy into the world. 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