{"id":23465,"date":"2020-01-08T05:00:33","date_gmt":"2020-01-08T13:00:33","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=23465"},"modified":"2020-12-25T02:20:15","modified_gmt":"2020-12-25T10:20:15","slug":"5-social-media-strategies","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/5-social-media-strategies\/","title":{"rendered":"5 Social Media Strategies"},"content":{"rendered":"<p>Social media platforms and technologies have redefined how multifamily managers engage with customers to attract, convert and retain residents. According to one survey, people spend one-seventh of their time on social media. In a crowded online environment, does your corporate or property social media strategy have what it takes to stand out and get noticed? Get ready for 2020 with these five smart social media strategies.<\/p>\n<p><strong>Plan for the future by looking to your past.<\/strong> By analyzing current social performance data, setting realistic goals, and planning your social content calendar ahead of time, you\u2019ll be set up for success in 2020.<\/p>\n<p>Get started:<\/p>\n<ul>\n<li><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-audit\/\">Do a social media audit<\/a><\/li>\n<li><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-goals\/\">Set your goals for 2020<\/a><\/li>\n<li>Map out your path with <a href=\"https:\/\/media.sproutsocial.com\/uploads\/sites\/15\/2019\/10\/Social-media-planning-worksheet.pdf\">this social media planning guidebook<\/a><\/li>\n<li><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-proposal\/\">Get your proposal ready<\/a><\/li>\n<\/ul>\n<p>And if you\u2019re new to social media marketing, here\u2019s a <a href=\"https:\/\/media.sproutsocial.com\/uploads\/sites\/15\/2019\/10\/Social-Media-Basics-Checklist.pdf\">great checklist<\/a> on how to get started.<\/p>\n<p><strong>Beat the algorithms<\/strong>. Multifamily marketers are competing with crowded social platforms and\u00a0everchanging algorithms. Get a head start on 2020 by considering these strategies:<\/p>\n<ul>\n<li>New mediums, such as 3D photos, 360-degree videos and\u00a0<a href=\"https:\/\/www.yardi.com\/blog\/marketing\/5-tips-to-rock-facebook-live\/18309.html\">Facebook Live<\/a>, are incentivized by Facebook, so being an early adopter is a smart move. This applies to other social networks too. Have you considered <a href=\"https:\/\/www.yardi.com\/blog\/marketing\/tiktok-you-ready\/23080.html\">TikTok<\/a> or Snapchat? As the saying goes, the early bird gets the worm. Those early to adopt can benefit from incentives like higher visibility and increased engagement rates.<\/li>\n<li>Investing in quality photography across your social media accounts and website can benefit your brand by <a href=\"https:\/\/www.yardi.com\/blog\/marketing\/resident-retention-2\/22752.html\">showcasing your resident culture<\/a> in a highly visual way. Not only do high-quality photos and video perform better, but they also provide a glimpse of the experiences offered at your community. Consider hiring a professional or purchasing equipment to\u00a0<a href=\"https:\/\/www.yardi.com\/blog\/marketing\/5-easy-tips\/21209.html\">create high-quality photos.<\/a><\/li>\n<li><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-23467\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/12\/Multifamily-Social-Media-Summit-Twitter-Takeover-Images-9823_v1015-Copy.jpg\" alt=\"\" width=\"400\" height=\"200\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/12\/Multifamily-Social-Media-Summit-Twitter-Takeover-Images-9823_v1015-Copy.jpg 3129w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/12\/Multifamily-Social-Media-Summit-Twitter-Takeover-Images-9823_v1015-Copy.jpg?resize=300,150 300w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/12\/Multifamily-Social-Media-Summit-Twitter-Takeover-Images-9823_v1015-Copy.jpg?resize=768,384 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/12\/Multifamily-Social-Media-Summit-Twitter-Takeover-Images-9823_v1015-Copy.jpg?resize=1024,512 1024w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/12\/Multifamily-Social-Media-Summit-Twitter-Takeover-Images-9823_v1015-Copy.jpg?resize=1536,768 1536w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/12\/Multifamily-Social-Media-Summit-Twitter-Takeover-Images-9823_v1015-Copy.jpg?resize=2048,1024 2048w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/12\/Multifamily-Social-Media-Summit-Twitter-Takeover-Images-9823_v1015-Copy.jpg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/12\/Multifamily-Social-Media-Summit-Twitter-Takeover-Images-9823_v1015-Copy.jpg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/12\/Multifamily-Social-Media-Summit-Twitter-Takeover-Images-9823_v1015-Copy.jpg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/12\/Multifamily-Social-Media-Summit-Twitter-Takeover-Images-9823_v1015-Copy.jpg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/12\/Multifamily-Social-Media-Summit-Twitter-Takeover-Images-9823_v1015-Copy.jpg?w=800 800w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/12\/Multifamily-Social-Media-Summit-Twitter-Takeover-Images-9823_v1015-Copy.jpg?w=1000 1000w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/12\/Multifamily-Social-Media-Summit-Twitter-Takeover-Images-9823_v1015-Copy.jpg?w=1200 1200w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/12\/Multifamily-Social-Media-Summit-Twitter-Takeover-Images-9823_v1015-Copy.jpg?w=1440 1440w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>Learn from top multifamily marketers and digital marketing experts at the <a href=\"https:\/\/www.multifamily-social-media.com\/\">2020 Multifamily Social Media Summit<\/a>. On Thursday, Jan. 9, join Kelley Shannon, the Bozzuto Group\u2019s senior vice president of marketing &amp; customer engagement and Esther Bonardi, vice president of marketing at Yardi Systems to understand how social media and digital reputation strategies have evolved, and what it will take to influence social savvy renters in 2020 and beyond.<\/li>\n<\/ul>\n<p><strong>Get personal with your customers.<\/strong> Personalized experiences between brands and customers is becoming the norm.<\/p>\n<p>\u201cBrands that haven\u2019t focused on relationship marketing techniques will either spend more on their pay-to-play model or dive into building and hosting community conversations that create brand advocates and support a belonging vs. buying mindset,\u201d says Jessika Phillips, social media strategist and founder of NOW Marketing Group, with <a href=\"https:\/\/www.socialmediaexaminer.com\/2020-social-media-marketing-predictions-from-the-pros\/\">Social Media Examiner<\/a>.<\/p>\n<p>Focusing on personalized service experiences will increase renter satisfaction and improve online reputation. Using <a href=\"https:\/\/www.yardi.com\/products\/rentcafe-crm\/\">smart marketing technologies<\/a> can help businesses personalize the customer journey from lead to lease.<\/p>\n<p><strong>Make automation your friend. <\/strong>Smart marketers are using automation to be consistently present in today\u2019s increasingly busy digital world. <a href=\"https:\/\/www.yardi.com\/ebook\/marketingautomation\/\">Marketing automation<\/a>\u00a0reduces repetitive tasks, tracks user behavior and delivers targeted content.\u00a0<a href=\"https:\/\/www.yardi.com\/blog\/marketing\/nudge-marketing\/13580.html\">Nudge marketing<\/a>, online tour scheduling and automated follow-ups can help improve the lead-to-lease experience for prospects as well as resident retention. Implementing\u00a0<a href=\"https:\/\/www.yardi.com\/products\/rentcafe-crm\/\">marketing automation tools\u00a0<\/a>can also free up staff to focus on customer care and the unique needs of prospects and residents.<\/p>\n<p>Ready to take your marketing automation to the next level?\u00a0<a href=\"https:\/\/www.yardi.com\/ebook\/marketingautomation\/\">Download<\/a>\u00a0our free eBook and discover nine strategies you can implement at your property now.<\/p>\n<p><strong>Continue to learn.<\/strong> Whether it\u2019s attending conferences like the <a href=\"https:\/\/www.multifamily-social-media.com\/\">2020 Multifamily Social Media Summit<\/a>, tuning into marketing podcasts and webinars, or making it a habit to stay on top of <a href=\"http:\/\/www.yardi.com\/blog\">industry news<\/a>, investing in yourself is a great building block for success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media platforms and technologies have redefined how multifamily managers engage with customers to attract, convert and retain residents. According to one survey, people spend one-seventh of their time on social media. In a crowded online environment, does your corporate or property social media strategy have what it takes to stand out and get noticed? [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":23466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2618,1440,4],"tags":[2769,1106,986,62,29,2768,51],"class_list":["post-23465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-marketing","category-news","tag-multifamilysms","tag-apartment-marketing","tag-digital-marketing","tag-marketing","tag-multifamily","tag-multifamily-social-media-summit","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"Social media platforms and technologies have redefined how multifamily managers engage with customers to attract, convert and retain residents. 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