{"id":23456,"date":"2020-01-09T05:00:49","date_gmt":"2020-01-09T13:00:49","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=23456"},"modified":"2020-12-25T03:15:03","modified_gmt":"2020-12-25T11:15:03","slug":"the-mobile-advantage","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/the-mobile-advantage\/","title":{"rendered":"The Mobile Advantage"},"content":{"rendered":"

Your resident portal is a convenient and secure connection to your renters. While some renters like to access the resident portal via computer, studies show that most renters prefer to use a mobile app. If your current resident portal doesn\u2019t offer a robust mobile option, you\u2019re missing out on three key points for resident satisfaction.\"\"<\/p>\n

What renters want: convenience and efficiency with a mobile app<\/strong><\/p>\n

According to the 2020 National Multifamily Housing Council (NMHC ) & Kingsley Apartment Resident Preferences Survey, community mobile apps are in high demand. Community apps permit a secure and mobile-ready way for users to access resident portals without using a web browser. Renters access mobile apps directly via smartphone or tablet, two devices that most of us always have within reach. In contrast, websites are best viewed via web browser on a laptop or desktop computer, which we don\u2019t always have on hand.<\/p>\n

A community mobile app can promote renter satisfaction in three distinct ways.<\/p>\n

Mobile apps improve communication, task management, and daily operations for renters<\/strong><\/p>\n

Residents prefer to communicate via mobile app more than conventional methods. About 60% of survey respondents prefer for leasing management to contact them via mobile app. Only 17% prefer contact through the website portal. On average, 64.5% of renters prefer to receive notifications through a mobile app. For example, 71.5% of renters want to receive mail and package notifications through the community mobile app.<\/p>\n

An app is also a preferred way to manage a household. On average, 58% of respondents prefer to pay rent via mobile app compared to only 23% who want to pay through the website portal. About 64% of renters want to submit maintenance requests via app. Even a formal event, like a lease renewal, is suitable for the app: on average, 46.5% of respondents prefer to renew their lease via an app. In contrast, 30% want expressed a desire to renew their lease via the online portal.<\/p>\n

Managing day-to-day tasks through an app appeals to renters as well. About 66% of respondents would like to access smart home features through a mobile app. Most renters also preferred to book services, reserve community facilities, and view community events via app.<\/p>\n

Resident mobile apps are in such high demand, they are slated to be the new standard for communities.\"\"<\/p>\n

Mobile app benefits for leasing staff<\/strong><\/p>\n

Offering a robust mobile app doesn\u2019t only benefit of your residents. As a property manager, you and your staff have much to gain from the convenience of a community app.<\/p>\n