{"id":23453,"date":"2020-02-12T05:00:34","date_gmt":"2020-02-12T13:00:34","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=23453"},"modified":"2020-12-25T02:24:01","modified_gmt":"2020-12-25T10:24:01","slug":"breed-restrictions","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/breed-restrictions\/","title":{"rendered":"Breed Restrictions"},"content":{"rendered":"

Did you know that “apartments with no breed restrictions” is a popular Google search query in most metropolitan areas? The trend extends to many secondary markets as well. Properties without breed restrictions can capitalize on a flexible pet policy\u2014if you use strategic SEO.\"\"<\/p>\n

When high-risk isn\u2019t a mandatory \u201cno\u201d<\/strong><\/p>\n

Insurance companies\u2019 classification of \u201chigh-risk\u201d pets is the result of actuarial and claims data. Over time, the insurance companies analyze data regarding pet-related claims. Breeds that appear in claims the most (thus costing the insurance company the most) will appear on the high-risk list.<\/p>\n

Commonly listed breeds include pit bulls, Doberman pinschers, rottweilers, German shepherds, mastiffs, Great Danes, Siberian huskies, Alaskan malamutes, and wolf-hybrids. These breeds are large dogs (above 45lbs) which is why some apartment communities restrict by size rather than listing specific breeds.<\/p>\n

The congregated lists of insurance companies may impact local and state legislation. More than 700 U.S. cities have authorized breed-specific laws. As a property owner, you do not have the flexibility to opt out government-mandated breed restrictions.<\/p>\n

However, it is often optional for you to accept and enforce your insurers recommend breed restrictions. If you opt to waive the restriction, your property is among a highly sought-after group of apartments in major metropolitan areas.<\/p>\n

The best of both worlds: accepting all breeds with additional insurance protection<\/strong><\/p>\n

If you are in a renters\u2019 market with tough competition, a flexible pet policy could work in your favor. When coupled with additional insurance on high-risk pets, you can address insurance concerns without turning away quality renters. In addition to required renters insurance<\/a>, consider a mandatory liability policy that covers large breed owners with at least $300,000. The policy may also list the landlord as an additional insured member.<\/p>\n

Since few communities accept large and high-risk pets, owners of such pets tend to be loyal residents. With a flexible pet policy, you can earn the business of quality, long-term renters who happen to own a large breed.<\/p>\n

Marketing apartments without breed restrictions: SEO + SEM strategies<\/strong><\/p>\n

If you manage a community without breed restrictions, put that unique trait to work for you. Search engine optimization (SEO) strategies<\/a> highlight your pet policy and attract quality renters that value your flexibility.<\/p>\n

When your property appears \u201cabove the fold\u201d or on the first page of Google search results, it is seen by more prospects. Strategic SEO practices boost your organic Google rankings, increasing the likelihood of appearing on the first page. When combined with search engine marketing (SEM), prospects searching for apartments with no breed restrictions can see your listing in several places beyond the Google search query.<\/p>\n

Fortunately, you don\u2019t have to be a marketing expert to benefit from SEO and SEM. You\u2019re a property manager\u2014do what you do best! Premiere Google Partners such as Yardi employ Google AdWords Certified Specialists to handle the SEO and SEM on your behalf.<\/p>\n

Make your property stand out in today\u2019s crowded digital marketplace. Join a webinar to learn how Yardi RENTCaf\u00e9 <\/em>Reach implements advanced online marketing services to drive renters to your properties<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Did you know that “apartments with no breed restrictions” is a popular Google search query in most metropolitan areas? The trend extends to many secondary markets as well. Properties without breed restrictions can capitalize on a flexible pet policy\u2014if you use strategic SEO. When high-risk isn\u2019t a mandatory \u201cno\u201d Insurance companies\u2019 classification of \u201chigh-risk\u201d pets […]<\/p>\n","protected":false},"author":440,"featured_media":23454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1440],"tags":[289,62,2767,170,543],"class_list":["post-23453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-apartments","tag-marketing","tag-pet-policies","tag-rentcafe","tag-renting"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"Did you know that "apartments with no breed restrictions" is a popular Google search query in most metropolitan areas? 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