{"id":23210,"date":"2019-10-28T09:00:22","date_gmt":"2019-10-28T16:00:22","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=23210"},"modified":"2026-02-22T15:39:05","modified_gmt":"2026-02-22T23:39:05","slug":"tough-times-ahead","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/tough-times-ahead\/","title":{"rendered":"Tough Times Ahead?"},"content":{"rendered":"<p>New deliveries continue to tamp down street rates in almost all U.S. self storage markets. Ground-up projects in secondary markets plus conversions and expansions in highly regulated markets are elevating supply levels, putting the industry through a \u201crough slog\u201d for the foreseeable future, according to a new report from <a href=\"https:\/\/www.yardimatrix.com\/\">Yardi<sup>\u00ae<\/sup> Matrix<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-23212 alignright\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/10\/rsz_adobestock_37626091-300x222.jpg\" alt=\"\" width=\"300\" height=\"222\" \/><\/p>\n<p>In September 2019, street rates decreased in about 85% of the top markets tracked by Yardi Matrix compared to September 2018. Year-over-year street rates slipped by 2.5% for standard 10&#215;10 non-climate-controlled units, with similar-size climate-controlled units falling even more sharply (3.7%).<\/p>\n<p>\u201cDeliveries are expected to remain elevated, pushing down pricing for many operators and increasing the need for improved performance through tightened operating costs and better efficiency,\u201d says the report, which is based on a data set of more than 27,500 completed and developing self storage properties.<\/p>\n<p>Nationwide, self storage properties under construction or in the planning stages accounted for 9.4% of the total stock in September, a 10-basis-point increase over the previous month. Such properties accounted for over 20% of total stock in Nashville, Tenn., and Portland, Ore., with Seattle not far behind.<\/p>\n<p>Which three metros had positive annual street rate performance in September? Where were the highest and lowest asking rates? Why is development booming in New York City? Get these answers, and much more, in the self storage supply and rate recap for October 2019, which is <a href=\"http:\/\/www.yardimatrix.com\/Media\/Downloads\/File\/866-October2019SelfStorageReport?signup=false\">available for download<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New deliveries continue to tamp down street rates in almost all U.S. self storage markets. Ground-up projects in secondary markets plus conversions and expansions in highly regulated markets are elevating supply levels, putting the industry through a \u201crough slog\u201d for the foreseeable future, according to a new report from Yardi\u00ae Matrix. In September 2019, street [&hellip;]<\/p>\n","protected":false},"author":610,"featured_media":23212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2791,4,3240],"tags":[2741,778,1169],"class_list":["post-23210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-matrix","category-news","category-self-storage","tag-market-update","tag-self-storage","tag-yardi-matrix"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"New deliveries continue to tamp down street rates in almost all U.S. self storage markets. Ground-up projects in secondary markets plus conversions and\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tough Times Ahead?\" \/>\n<meta property=\"og:description\" content=\"New deliveries continue to tamp down street rates in almost all U.S. self storage markets. 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