{"id":22853,"date":"2019-08-21T07:00:00","date_gmt":"2019-08-21T14:00:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=22853"},"modified":"2026-02-22T15:34:09","modified_gmt":"2026-02-22T23:34:09","slug":"senior-crm-webinar","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/senior-crm-webinar\/","title":{"rendered":"Senior CRM Webinar"},"content":{"rendered":"<p>Roughly 10,000 baby boomers turn 65 each day. It\u2019s a demographic shift of seismic proportions, and it\u2019s spurred a lot of new developments in senior living as investors anticipate future demand.<\/p>\n<figure id=\"attachment_22854\" aria-describedby=\"caption-attachment-22854\" style=\"width: 200px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22854\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/08\/Nicole-Moberg-300x300.jpg\" alt=\"\" width=\"200\" height=\"200\" \/><figcaption id=\"caption-attachment-22854\" class=\"wp-caption-text\">Nicole Moberg, Thrive Senior Living<\/figcaption><\/figure>\n<p>Turns out, they\u2019ve got a few more years to wait before they can recoup their costs (the average senior living resident is well into their 80s before they move in), but these brand-new communities are already having an impact. Namely, increased competition.<\/p>\n<p>There are too many extra units for too few interested seniors. It\u2019s driven occupancy rates in the industry down to 87.8% \u2013 the lowest levels since 2011, reports the <a href=\"https:\/\/www.nic.org\/news-press\/senior-housing-occupancy-weakens-nationwide-in-second-quarter-2019\/\" target=\"_blank\" rel=\"noopener\">NIC<\/a>. For senior living providers, it\u2019s a sobering statistic. How can they differentiate themselves from the increasingly crowded pack and draw in new residents?<\/p>\n<p>Well, we may not have all the answers, but we\u2019ve got a few proven ideas.<\/p>\n<p>Join us on Wednesday, August 28, at 10 a.m. PDT (1 p.m. EDT) for a <a href=\"https:\/\/zoom.us\/webinar\/register\/8115626984222\/WN_Y93W2l-gQeSdSchNuNDJkA\" target=\"_blank\" rel=\"noopener\">live panel discussion<\/a> on how a customer relationship management (CRM) solution for senior living can hone your competitive edge \u2013 and ultimately grow your community.<\/p>\n<figure id=\"attachment_20879\" aria-describedby=\"caption-attachment-20879\" style=\"width: 214px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20879\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/09\/nix.png\" alt=\"\" width=\"214\" height=\"218\" \/><figcaption id=\"caption-attachment-20879\" class=\"wp-caption-text\">Richard Nix, Yardi<\/figcaption><\/figure>\n<p>We\u2019ll have Richard Nix, senior sales director for Yardi, presenting during the webinar, as well as Nicole Moberg, chief sales officer at Thrive Senior Living. The event will be moderated by Steve Moran from <a href=\"https:\/\/www.seniorlivingforesight.net\/\" target=\"_blank\" rel=\"noopener\">Senior Living Foresight<\/a>.<\/p>\n<p>Learn seven ways you can use a CRM to overcome the recent headwinds in senior living. Plus, you\u2019ll get insights straight from someone who\u2019s done it already. A Yardi client, Nicole has turned her sales and marketing team into a lean, lead-generating tour de force. She\u2019ll share her experience in rolling out <a href=\"https:\/\/www.yardi.com\/products\/senior-living-crm\/\" target=\"_blank\" rel=\"noopener\">Yardi Senior CRM<\/a> and what steps she took to perfect her team\u2019s approach.<\/p>\n<p>Here\u2019s just a few things you\u2019ll learn:<\/p>\n<ul>\n<li>What the new senior living prospect looks like<\/li>\n<li>How automated workflows can guide your sales team to success<\/li>\n<li>Why a thorough cadence of communication is essential<\/li>\n<li>How to track lead sources so you know where to focus your efforts<\/li>\n<\/ul>\n<p>Basically, if you want more move-ins at your community, this webinar is for you. <a href=\"https:\/\/zoom.us\/webinar\/register\/8115626984222\/WN_Y93W2l-gQeSdSchNuNDJkA\" target=\"_blank\" rel=\"noopener\">Reserve your seat today<\/a> for \u201cStaying Competitive: The Key to Capturing Quality Leads and Increasing Occupancy.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roughly 10,000 baby boomers turn 65 each day. It\u2019s a demographic shift of seismic proportions, and it\u2019s spurred a lot of new developments in senior living as investors anticipate future demand. Turns out, they\u2019ve got a few more years to wait before they can recoup their costs (the average senior living resident is well into [&hellip;]<\/p>\n","protected":false},"author":491,"featured_media":22854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2618,2952],"tags":[151,842,1520,2438],"class_list":["post-22853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-senior-living","tag-crm","tag-senior-living","tag-webinar","tag-yardi-senior-living-suite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"Roughly 10,000 baby boomers turn 65 each day. It\u2019s a demographic shift of seismic proportions, and it\u2019s spurred a lot of new developments in senior living\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Senior CRM Webinar\" \/>\n<meta property=\"og:description\" content=\"Roughly 10,000 baby boomers turn 65 each day. It\u2019s a demographic shift of seismic proportions, and it\u2019s spurred a lot of new developments in senior living\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/senior-crm-webinar\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-21T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-22T23:34:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/08\/Nicole-Moberg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nik Edlinger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nik Edlinger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/senior-crm-webinar\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/senior-crm-webinar\/\",\"name\":\"Senior CRM Webinar - Yardi Corporate Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/senior-crm-webinar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/senior-crm-webinar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/08\/Nicole-Moberg.jpg\",\"datePublished\":\"2019-08-21T14:00:00+00:00\",\"dateModified\":\"2026-02-22T23:34:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/64357784bc96466fe246bf394e94e094\"},\"description\":\"Roughly 10,000 baby boomers turn 65 each day. 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