{"id":22621,"date":"2019-08-12T05:00:54","date_gmt":"2019-08-12T12:00:54","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=22621"},"modified":"2020-12-25T01:59:44","modified_gmt":"2020-12-25T09:59:44","slug":"intentional-retention","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/intentional-retention\/","title":{"rendered":"Intentional Retention"},"content":{"rendered":"

As a property management software provider with tons of solutions at hand, we\u2019re proud to say that there are few property issues that technology can\u2019t address. While tech is a terrific way to enhance the renter experience, zeros and ones have their limits. Some important components of community building require the human touch. Your ability to personalize the community experience links directly to resident retention and a healthy bottom line.<\/p>\n

\"\"
Wendy Dorchester<\/figcaption><\/figure>\n

Yardi client Pegasus Residential demonstrates how to personalize a memorable property experience to promote retention and drive revenue.<\/p>\n

It Starts with Your Reputation<\/strong><\/p>\n

A smooth user experience, great photos and easy leasing options are a necessity in today\u2019s online marketplace. But poor reviews and a bad reputation will quickly defeat your best efforts.<\/p>\n

Online reviews and reputation \u201cwill make or break a community and single-handedly increase traffic and occupancy,\u201d says Wendy Dorchester, Pegasus Residential\u2019s vice president of operations.<\/p>\n

Reputation management is an essential part of your community\u2019s success. There are services to manage online reviews<\/a>. Your in-house team can catch resident concerns before they make it online. They can also influence your reputation in the offline community.<\/p>\n

Encourage attentiveness and responsiveness amongst your leasing team, advises Dorchester. Online surveys are another good way to intercept concerns before they make it online or into the rumor mill.<\/p>\n

Build Up Your Image<\/strong><\/p>\n

According to online technology news source TechCrunch, more than 90 percent of apartment hunters begin their search online. Few sign a sight-unseen rider, which means most will visit your property before committing to the lease.<\/p>\n

Curb appeal and staff representation matter. Stay on top of landscaping and building maintenance. \u201cA community\u2019s curb appeal is critical, too, as a prospective resident\u2019s first impression of a community upon visiting has a huge impact,\u201d says Dorchester. She adds, \u201cAnd once prospects arrive at a community, your associates have to show them that living at the community is truly a unique experience.\u201d<\/p>\n

First, solidify your branding. Then thoroughly educate leasing agents on the story of your unique brand and community. If your staff members don\u2019t understand your brand, they can\u2019t represent it and they certainly can\u2019t sell it. Leasing staff personas should match the community that you want to build.<\/p>\n

Get the full story for personalizing your community in the Multi-Housing News interview with Pegasus Residential<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

As a property management software provider with tons of solutions at hand, we\u2019re proud to say that there are few property issues that technology can\u2019t address. While tech is a terrific way to enhance the renter experience, zeros and ones have their limits. Some important components of community building require the human touch. Your ability […]<\/p>\n","protected":false},"author":442,"featured_media":22622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[289,220,29,142],"class_list":["post-22621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apartments","tag-leasing","tag-multifamily","tag-retention"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"As a property management software provider with tons of solutions at hand, we\u2019re proud to say that there are few property issues that technology can\u2019t\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intentional Retention\" \/>\n<meta property=\"og:description\" content=\"As a property management software provider with tons of solutions at hand, we\u2019re proud to say that there are few property issues that technology can\u2019t\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/intentional-retention\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-12T12:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-25T09:59:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/07\/Wendy-Dorchester.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"233\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yardi Blog Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yardi Blog Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/intentional-retention\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/intentional-retention\/\",\"name\":\"Intentional Retention - 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