{"id":22592,"date":"2019-07-22T05:00:07","date_gmt":"2019-07-22T12:00:07","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=22592"},"modified":"2020-12-25T01:57:49","modified_gmt":"2020-12-25T09:57:49","slug":"coworking-marketing","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/coworking-marketing\/","title":{"rendered":"Coworking Marketing"},"content":{"rendered":"<p>As the coworking and shared space industry continues to grow and evolve, it\u2019s <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-22593\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/07\/coworking-300x216.jpg\" alt=\"\" width=\"300\" height=\"216\" \/>becoming much more evident that profitability is not only viable, there are ways to maximize and continue to grow your profits as an operator.\u00a0Let\u2019s dive into the best coworking marketing\u00a0strategy for maximum growth.<\/p>\n<h3>Host Events<\/h3>\n<p>You\u2019ve likely heard about the potential for fantastic events at coworking spaces. One of the major keys to building your brand is to hold events that are open to the local community. It\u2019s free advertising! People who would otherwise have never stepped foot in your space get firsthand access to all the benefits your space provides. Even if they are not coworking candidates, word of mouth is one of your biggest assets. The more people know about your location, have been inside and can speak to its benefits, the better for you of course.<\/p>\n<p>Here are some ideas for events that you could organize within your space:<\/p>\n<ul>\n<li>Community panel discussions<\/li>\n<li>\u2018Breakfast and Learn\u2019 \/ happy hours<\/li>\n<li>Singles\u2019 meetup events<\/li>\n<li>Yoga classes<\/li>\n<\/ul>\n<p>Also, keep in mind, if your space does not have 24\/7 access, a great way to increase revenue is to host private events after hours. Whether it\u2019s birthday parties, receptions,\u00a0sporting event watch parties, or just about anything else that you have the room for and would take place past typical working hours. Last year\u2019s Global Coworking Survey revealed that 21% of operators found organizing events to be a top challenge for them, and 50% said attracting new members was a top challenge. These events, whether during or after hours, will solve for a large part of both of those obstacles.<\/p>\n<p><em>Want to learn more about coworking marketing strategies? <\/em><a href=\"https:\/\/www.wunsystems.com\/blog\/marketing-strategy-growing-coworking-spaces\/\" target=\"_blank\" rel=\"noopener\"><em>Check out the rest of this post on the Yardi Kube blog.<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the coworking and shared space industry continues to grow and evolve, it\u2019s becoming much more evident that profitability is not only viable, there are ways to maximize and continue to grow your profits as an operator.\u00a0Let\u2019s dive into the best coworking marketing\u00a0strategy for maximum growth. Host Events You\u2019ve likely heard about the potential for [&hellip;]<\/p>\n","protected":false},"author":481,"featured_media":22593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2287,4],"tags":[1226,2531,2575,2574],"class_list":["post-22592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coworking","category-news","tag-coworking","tag-flexible-workspace","tag-shared-space","tag-yardi-kube"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"As the coworking and shared space industry continues to grow and evolve, it\u2019s becoming much more evident that profitability is not only viable, there are\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coworking Marketing\" \/>\n<meta property=\"og:description\" content=\"As the coworking and shared space industry continues to grow and evolve, it\u2019s becoming much more evident that profitability is not only viable, there are\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/coworking-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-22T12:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-25T09:57:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/07\/coworking.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"348\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luis Estrada\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luis Estrada\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/coworking-marketing\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/coworking-marketing\/\",\"name\":\"Coworking Marketing - 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