{"id":22544,"date":"2019-06-27T18:39:02","date_gmt":"2019-06-28T01:39:02","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=22544"},"modified":"2026-02-22T15:43:03","modified_gmt":"2026-02-22T23:43:03","slug":"apartmentalize-answered","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/apartmentalize-answered\/","title":{"rendered":"Apartmentalize, Answered"},"content":{"rendered":"<p>(June 27, 2019) &#8211; Yardi executives and clients brought their A game to Apartmentalize in Denver on Thursday, providing answers to pressing questions facing multifamily professionals. <a href=\"https:\/\/www.yardi.com\/blog\/news\/events\/apartmentalize-2019\/22530.html\" target=\"_blank\" rel=\"noopener noreferrer\">Read our day one recap here.<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-22569 alignright\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg\" alt=\"\" width=\"299\" height=\"228\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg 1769w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg?resize=768,586 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg?resize=1536,1172 1536w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg?w=800 800w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg?w=1000 1000w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg?w=1200 1200w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg?w=1440 1440w\" sizes=\"auto, (max-width: 299px) 100vw, 299px\" \/>The country\u2019s preeminent apartment industry get-together continued at an energetic pace with a full day of sessions, featured speakers like actress\/producer Mindy Kaling (The Office\/The Mindy Project) and the NAA Expo, which opened Thursday afternoon for product demonstrations, giveaways and special interactive events.<\/p>\n<p>Kaling recounted her early days in New York City attempting to break into the acting and writing scene. She and her two best friends shared a railroad style apartment. Railroad style apartments have a series of connected rooms, making privacy near impossible.<\/p>\n<p>\u201cI didn\u2019t realize it at the time, but there\u2019s one time in your life when you can share an apartment with connected rooms with your best friends, and it\u2019s when you\u2019re 21,\u201d she shared. Kaling, now 40, also confided that she\u2019d love to purchase an apartment building in New York City for her frequent work trips to the city. She couldn\u2019t have found a more appropriate audience than 10,000 apartment managers and executives.<\/p>\n<p>Yardi is one of two Strategic Alliance Partners for the conference and a major contributor to the NAA Education Institute.\u00a0 A video that introduced the company at Thursday\u2019s general session can be viewed below:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Qt6K4AHf8vM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Thursday night, conference attendees were bused to the Denver Performing Arts Complex for an epic outdoor party that included live entertainment, a silent disco, breakdancers, caricature artists, BMX riders, a slackline performance, photo booths, and food truck fare.<\/p>\n<p>But before party time, Yardi executives at Apartmentalize dove in to answer critical client questions in three insightful education sessions.<\/p>\n<p><strong>Top Tech Trends for Better NOI<\/strong><\/p>\n<p>Esther Bonardi, vice president of marketing at Yardi, moderated a panel including Garin Hamburger, senior director of national property marketing for Pinnacle; and Taylor Wiederkehr, director of innovation services for BH Management Services. The group explored emerging technologies disrupting the future of rental housing. They focused on artificial intelligence, machine learning and energy efficiency, and the impact of each on business operations and resident experiences.<\/p>\n<p>Over the last decade, energy efficiency and utility management have become hot topics in multifamily. For both NOI and the planet, \u201cit\u2019s a good chance for our industry to make an impact,\u201d said Bonardi.<\/p>\n<figure id=\"attachment_22552\" aria-describedby=\"caption-attachment-22552\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22552 size-medium\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/panel-2-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><figcaption id=\"caption-attachment-22552\" class=\"wp-caption-text\">Bonardi, Wiederkehr and Hamburger<\/figcaption><\/figure>\n<p>In today\u2019s technology-focused world, how can multifamily professionals tackle energy spend? Bonardi discussed the importance of<a href=\"https:\/\/www.yardi.com\/blog\/news\/energy\/whats-your-energy-strategy\/21900.html\" target=\"_blank\" rel=\"noopener noreferrer\"> having an energy strategy<\/a>. Utilizing <a href=\"https:\/\/www.energystar.gov\/\" target=\"_blank\" rel=\"noopener noreferrer\">ENERGY STAR<\/a> benchmarking, implementing <a href=\"https:\/\/www.yardi.com\/products\/yardi-energy-solutions\/\" target=\"_blank\" rel=\"noopener noreferrer\">energy management solutions<\/a>, and installing IoT-enabled devices like smart thermostats which reduce costs and energy use.<\/p>\n<p>\u201cThere are 17 billion IoT devices currently connected. By 2025 that will double to 34 billion,\u201d said Hamburger. \u201cWe\u2019ll need to have it in all of our communities because it will be the norm.\u201d<\/p>\n<p>Providing a basic IoT package \u2013 a smart hub, connected thermostat and upgraded outlets \u2013 has been beneficial for Pinnacle. The national multifamily housing provider has seen higher profits and been able to raise rents at IoT-enhanced properties. Hamburger shared that featured like self-guided tours and artificial intelligence for lead nurturing have resulted in cost savings and staff efficiency.<\/p>\n<p>BH Management Services has fully embraced the Internet of Things. At property refurbishments, the firm has installed smart home systems across its portfolio, capitalizing on control and convenience for residents. A self-proclaimed former skeptic of IoT-connected living, Wiederkehr advised that \u201cIoT will be the foundation for the future of multifamily.\u201d<\/p>\n<p><strong>Resilience, Climate Change and Energy Use<\/strong><\/p>\n<figure id=\"attachment_22545\" aria-describedby=\"caption-attachment-22545\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22545 size-medium\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/Levkus-NAA-panel-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><figcaption id=\"caption-attachment-22545\" class=\"wp-caption-text\">Levkus, Cloutier and Zhu<\/figcaption><\/figure>\n<p>A panel moderated by Martin Levkus, regional director of sales for Yardi, focused on the threat of continued climate change and strategies for both reducing energy use and preparing for climate challenges ahead. Speakers Deb Cloutier, president of RE Tech Advisors, and Cindy Zhu, fellow at the U.S. Department of Energy, brought exceptional insight to the topic.<\/p>\n<p>\u201cIn the past, resilience and climate change hasn\u2019t been a focus of conversation. Real estate companies weren\u2019t paying much attention. But what we are seeing now is change. Climate is changing and it is impacting the way assets are valued today,\u201d Levkus said to kick off the conversation.<\/p>\n<p>In an app-based poll of the audience early in the presentation, the multifamily professionals in the room shared that most of their companies had already had an asset or property that suffered property damage as the result of a severe weather event.<\/p>\n<p>Cloutier presented the astounding figure of insured losses to real property from climate events in 2017: $301 billion due to fires, flooding, hurricanes and extreme snowfall. That\u2019s a drastic uptick from the typical average of $19.3 billion.<\/p>\n<p>\u201cThese major climate events are occurring with more frequency and with more intensity. And they\u2019re costing the U.S. economy. They\u2019re also costing real estate companies, including multifamily companies, significant amounts of insurance losses,\u201d Cloutier said.<\/p>\n<p>The takeaway from the session was that it\u2019s time to take such unanticipated threats seriously and react to the risk \u2013 but not just with insurance, but with risk mitigation and behavior change. Zhu presented a variety of resources that are available from the Department of Energy, including case studies, benchmarking, grants and new building technologies.<\/p>\n<p>\u201cYou always want to be a step ahead of the trends and learn about the new energy management tools,\u201d Levkus said. The Yardi Energy Suite is a good place to start \u2013 <a href=\"https:\/\/www.yardi.com\/products\/yardi-energy-solutions\/\" target=\"_blank\" rel=\"noopener noreferrer\">find out more about benchmarking and energy management<\/a> solutions.<\/p>\n<p><strong>How to Leverage Big Data for Big Results<\/strong><\/p>\n<p>Dhar Sawh, industry principal for Yardi Elevate, guided a C-suite dialogue between three multifamily leaders on the value of big data for business improvement. Appearing on the panel were Darren Wesemann, EVP and chief innovation officer for Berkadia; Diana Norbury, senior vice president of multifamily operations for Pillar Properties; and Gino Ferro, vice president of ancillary\/procurement for Bridge Property Management.<\/p>\n<p>The wide-ranging conversation covered everything from the types of problems multifamily providers can solve with big data, the best ways to implement and encourage adoption and regular use by teams, and potential hurdles and pitfalls.<\/p>\n<figure id=\"attachment_22546\" aria-describedby=\"caption-attachment-22546\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22546 size-medium\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/swah_panel_big_data_naa-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><figcaption id=\"caption-attachment-22546\" class=\"wp-caption-text\">Sawh, Wesemann, Ferro and Norbury<\/figcaption><\/figure>\n<p>\u201cHow do we cut through the noise to get to the data that will benefit our operations today and tomorrow?\u201d Sawh asked to start the session. \u201cHow do we bring better NOI to the table, how do we make better acquisitions, how do we take that data and really focus on the things that matter?\u201d<\/p>\n<p>For Berkadia, a Berkshire Hathaway company with over $260 billion in real estate holdings, data aggregation and engineering has been a major focus. Wesemann shared. His No. 1 takeaway: always keep primary business objectives in mind when selecting data-based projects and initiatives.<\/p>\n<p>At Pillar Properties, a smaller operator in Seattle, adopting a business intelligence platform several years ago wasn&#8217;t an overnight success. But through close work with Yardi (Pillar uses a Yardi single stack platform to manage its multifamily operations), Norbury was able to develop automated data dashboards that are customized by employee role.<\/p>\n<p>\u201cAs an operator, we are constantly put in a position that the software that we purchased or the initiatives we\u2019ve put into place are having a return,\u201d Norbury said. \u201cWe are always trying to curate that data, separate the signal from the noise, and say yes, this is effective. From there, how can we be more efficient? We want to determine what we can pull out of (our big data) to become a better operator.\u201d<\/p>\n<p>Learn more about how Pillar Properties uses its Yardi platform to solve business problems <a href=\"https:\/\/www.realestatequestionsanswered.com\/asset-class\/multifamily\/\" target=\"_blank\" rel=\"noopener noreferrer\">and answer pressing real estate questions<\/a>. And get more information about how you <a href=\"https:\/\/www.yardi.com\/products\/elevate\/\" target=\"_blank\" rel=\"noopener noreferrer\">can elevate your entire asset portfolio<\/a> with one connected solution using Yardi Elevate.<\/p>\n<p>**<\/p>\n<p>Apartmentalize concludes on Friday. Follow <a href=\"https:\/\/www.instagram.com\/yardisystems\/\">@YardiSystems<\/a> on Twitter and the hashtag #Apartmentalize to keep up with the event online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(June 27, 2019) &#8211; Yardi executives and clients brought their A game to Apartmentalize in Denver on Thursday, providing answers to pressing questions facing multifamily professionals. Read our day one recap here. The country\u2019s preeminent apartment industry get-together continued at an energetic pace with a full day of sessions, featured speakers like actress\/producer Mindy Kaling [&hellip;]<\/p>\n","protected":false},"author":413,"featured_media":22569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2472,2618,4],"tags":[2398,1848,29,44,76,40],"class_list":["post-22544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energy","category-events","category-news","tag-apartmentalize","tag-energy-star","tag-multifamily","tag-naa","tag-technology-2","tag-yardi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"(June 27, 2019) - Yardi executives and clients brought their A game to Apartmentalize in Denver on Thursday, providing answers to pressing questions\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apartmentalize, Answered\" \/>\n<meta property=\"og:description\" content=\"(June 27, 2019) - Yardi executives and clients brought their A game to Apartmentalize in Denver on Thursday, providing answers to pressing questions\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/apartmentalize-answered\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-28T01:39:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-22T23:43:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1769\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Leah Etling\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leah Etling\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/apartmentalize-answered\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/apartmentalize-answered\/\",\"name\":\"Apartmentalize, Answered - Yardi Corporate Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/apartmentalize-answered\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/apartmentalize-answered\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg\",\"datePublished\":\"2019-06-28T01:39:02+00:00\",\"dateModified\":\"2026-02-22T23:43:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/81b16a7aea318dbdaaa0a17b776a0c52\"},\"description\":\"(June 27, 2019) - Yardi executives and clients brought their A game to Apartmentalize in Denver on Thursday, providing answers to pressing questions\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/apartmentalize-answered\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yardi.com\/blog\/apartmentalize-answered\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/apartmentalize-answered\/#primaryimage\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg\",\"width\":1769,\"height\":1350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yardi.com\/blog\/apartmentalize-answered\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yardi.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apartmentalize, Answered\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\",\"url\":\"https:\/\/www.yardi.com\/blog\/\",\"name\":\"Yardi Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yardi.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/81b16a7aea318dbdaaa0a17b776a0c52\",\"name\":\"Leah Etling\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9fa1e69f4f920593cfa724d25dc7da5cb96fac8a5a1a39b01b0d456d468ed3af?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9fa1e69f4f920593cfa724d25dc7da5cb96fac8a5a1a39b01b0d456d468ed3af?s=96&d=mm&r=g\",\"caption\":\"Leah Etling\"},\"description\":\"Leah Etling is the founding editor of the Balance Sheet and a 12-year Yardi employee who also oversees press releases and social media. An award winning journalist, she holds a master's degree from UC Berkeley and is a native of Santa Barbara County, Yardi's home.\",\"url\":\"https:\/\/www.yardi.com\/blog\/author\/leah-etling\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Yardi Blog","description":"(June 27, 2019) - Yardi executives and clients brought their A game to Apartmentalize in Denver on Thursday, providing answers to pressing questions","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Apartmentalize, Answered","og_description":"(June 27, 2019) - Yardi executives and clients brought their A game to Apartmentalize in Denver on Thursday, providing answers to pressing questions","og_url":"https:\/\/www.yardi.com\/blog\/apartmentalize-answered\/","og_site_name":"Yardi Blog","article_published_time":"2019-06-28T01:39:02+00:00","article_modified_time":"2026-02-22T23:43:03+00:00","og_image":[{"width":1769,"height":1350,"url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg","type":"image\/jpeg"}],"author":"Leah Etling","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Leah Etling","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.yardi.com\/blog\/apartmentalize-answered\/","url":"https:\/\/www.yardi.com\/blog\/apartmentalize-answered\/","name":"Apartmentalize, Answered - Yardi Corporate Blog","isPartOf":{"@id":"https:\/\/www.yardi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yardi.com\/blog\/apartmentalize-answered\/#primaryimage"},"image":{"@id":"https:\/\/www.yardi.com\/blog\/apartmentalize-answered\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg","datePublished":"2019-06-28T01:39:02+00:00","dateModified":"2026-02-22T23:43:03+00:00","author":{"@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/81b16a7aea318dbdaaa0a17b776a0c52"},"description":"(June 27, 2019) - Yardi executives and clients brought their A game to Apartmentalize in Denver on Thursday, providing answers to pressing questions","breadcrumb":{"@id":"https:\/\/www.yardi.com\/blog\/apartmentalize-answered\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yardi.com\/blog\/apartmentalize-answered\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/apartmentalize-answered\/#primaryimage","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg","width":1769,"height":1350},{"@type":"BreadcrumbList","@id":"https:\/\/www.yardi.com\/blog\/apartmentalize-answered\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yardi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Apartmentalize, Answered"}]},{"@type":"WebSite","@id":"https:\/\/www.yardi.com\/blog\/#website","url":"https:\/\/www.yardi.com\/blog\/","name":"Yardi Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yardi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/81b16a7aea318dbdaaa0a17b776a0c52","name":"Leah Etling","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9fa1e69f4f920593cfa724d25dc7da5cb96fac8a5a1a39b01b0d456d468ed3af?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9fa1e69f4f920593cfa724d25dc7da5cb96fac8a5a1a39b01b0d456d468ed3af?s=96&d=mm&r=g","caption":"Leah Etling"},"description":"Leah Etling is the founding editor of the Balance Sheet and a 12-year Yardi employee who also oversees press releases and social media. An award winning journalist, she holds a master's degree from UC Berkeley and is a native of Santa Barbara County, Yardi's home.","url":"https:\/\/www.yardi.com\/blog\/author\/leah-etling\/"}]}},"jetpack_featured_media_url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/BOOTH-FINAL.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/22544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/users\/413"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/comments?post=22544"}],"version-history":[{"count":10,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/22544\/revisions"}],"predecessor-version":[{"id":24693,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/22544\/revisions\/24693"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media\/22569"}],"wp:attachment":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media?parent=22544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/categories?post=22544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/tags?post=22544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}