{"id":22530,"date":"2019-06-26T16:07:31","date_gmt":"2019-06-26T23:07:31","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=22530"},"modified":"2020-12-25T01:55:10","modified_gmt":"2020-12-25T09:55:10","slug":"apartmentalize-2019","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/apartmentalize-2019\/","title":{"rendered":"Apartmentalize 2019"},"content":{"rendered":"

DENVER (June 26, 2019) – The National Apartment Association\u2019s annual summer conference, Apartmentalize, got underway Wednesday at the Denver Convention Center. It\u2019s the ultimate destination for multifamily professionals to get educated, engaged and inspired. But a consistent theme throughout the event\u2019s opening sessions was not renting apartments or multifamily technology, but something far simpler: people.\"\"<\/p>\n

\u201cI love this industry because we interact so intimately with our customers,\u201d said Melissa Joy, vice president of Village Green. \u201cRenting an apartment is the best or the worst day of someone\u2019s life.\u201d Making the experience as positive as possible for residents is Village Green\u2019s constant goal, Joy explained. \u201cWe obsess over our residents and their happiness.\u201d<\/p>\n

The theme of this year\u2019s Apartmentalize is \u201cEveryone. Together.\u201d That spirit of inclusivity pervaded the educational sessions \u2013 which covered topics like fair housing, short term rentals, technology, management techniques, benchmarking, investment ROI, leasing best practices, workplace violence, apartment advocacy, reputation management and more.<\/p>\n

A highlight of Wednesday\u2019s Living Room Learning, a series of quick TED talk-style presentations, was Heather Blume and her service dog MoonMoon, who bluntly addressed the negative reaction she has encountered to her certified service animal.<\/p>\n

\u201cWhen you have a service dog, your disability is on display,\u201d Blume confided. But MoonMoon has enabled her to overcome debilitating panic and PTSD attacks to travel, work and give speeches again. She urged multifamily professionals to consider the whole picture when considering renting to residents who rely on support animals.<\/p>\n

\u201cHome is supposed to be a safe place, and we are home providers,\u201d said Blume, a training and leasing consultant from Seattle, with MoonMoon calmly seated behind her on the stage.<\/p>\n

Wednesday concluded with a keynote address by Brandon Stanton, who you may have never heard of \u2013 but he\u2019s the most followed photographer on Instagram with his account @humansofny<\/a>. The street photo account, which has 9.2 million followers, and the accompanying blog make an art out of telling the personal stories of people Stanton has met worldwide.<\/p>\n

\u201cI stop random people in the streets of New York City and make them comfortable enough that they will share a story with me, often very intimate details of their personal life,\u201d Stanton said. His professional experience \u2013 losing his job as a bond trader in Chicago in 2010 and reinventing himself as a storyteller \u2013 prompted the energetic audience to settle down and engage with his compelling story.<\/p>\n

Stanton\u2019s description of his work process, and how he turns someone\u2019s life into a story for public consumption, encouraged the audience to see the humanity in everyone they meet.<\/p>\n

\u201cI think with every person I talk to, there are two threads going through their minds at all times. One is, \u2018I just met this guy, why is he asking me all these personal questions? I\u2019m very uncomfortable.\u2019 And the other one is an appreciation of having someone to talk to about all this stuff.\u201d<\/p>\n

Social media saturation has enabled us to share our lives more easily than ever before, but it has also ramped up the volume of information to overload.<\/p>\n

\u201cIn a world that\u2019s structured to let you broadcast this stuff, nobody is listening anymore. To have somebody sit down and validate you with intense focus and such attention, can be such a gift and such a relief,\u201d Stanton said. He has now taken photos and told people\u2019s stories in 40 countries around the world and published two bestselling books.<\/p>\n

\u201cThe moments when I feel best about my work are when I\u2019ve finished an interview and the person and I are profusely thanking each other,\u201d he revealed. \u201cSometimes the only thing somebody has is their story. And if somebody comes along and makes that valuable, that is something special.\u201d<\/p>\n

\"\"Apartmentalize continues through Friday. On Thursday, Yardi executives will participate in the following sessions:<\/p>\n

Get Smart: Top Tech Trends for Better NOI <\/strong>will be moderated by Esther Bonardi, vice president of marketing at Yardi. Bonardi is joined by panelists Taylor Wiederkehr, director of innovation services at BH Management Services and Garin Hamburger, senior director of national property marketing at Pinnacle.<\/p>\n

How to Leverage Big Data for Big Results <\/strong>will be moderated by Dharmendra Sawh, industry principal for Yardi Elevate. Sawh is joined by panelists Darren Wesemann, executive vice president and chief innovation officer at Berkadia, Diana Norbury, senior vice president of multifamily operations at Pillar Properties and Gino Ferro, director of sales and procurement at Bridge Property Management.<\/p>\n

Building Resilience with Tools, Trends & Energy Strategies <\/strong>will be moderated by Martin Levkus, regional director at Yardi. Panelists include Deborah Cloutier, president of RE Tech Advisors and Cindy Zhu, fellow at the U.S. Department of Energy.<\/p>\n

Follow @YardiSystems<\/a> on Twitter and the hashtag #Apartmentalize to keep up with the event online.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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