{"id":22457,"date":"2019-07-10T05:00:01","date_gmt":"2019-07-10T12:00:01","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=22457"},"modified":"2026-02-22T15:32:38","modified_gmt":"2026-02-22T23:32:38","slug":"sales-staff-rejoice","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/sales-staff-rejoice\/","title":{"rendered":"Sales Staff Rejoice"},"content":{"rendered":"

In today\u2019s busy digital marketplace, prospective residents and families expect to be able to research your senior living community online and get the information they\u2019re looking for at any time of the day, but does that mean you\u2019re suddenly able to hire more staff for round-the-clock support? Of course not. Full-time customer service requires savvy tools. That\u2019s where marketing automation comes in. It streamlines repetitive tasks, tracks prospect behavior and delivers targeted content to get customers into your pipeline.\"\"<\/p>\n

You can learn more about marketing automation for senior living with Yardi\u2019s new eBook<\/a>, which uncovers 9 marketing automation strategies to implement right now in your community. But first, let\u2019s look at some of the high-level benefits of marketing automation technology:<\/p>\n

It Saves Time<\/strong><\/p>\n

With many organizations running lean and mean, employees often wear many hats. Why not leverage tools that expedite administrative tasks? Eliminating duties like redundant data entry and emailing appointment reminders not only reduces the risk of error, it also boosts staff satisfaction and output. In fact, teams using marketing automation report a 14.5% increase in sales productivity<\/a>.<\/p>\n

It Saves Money<\/strong><\/p>\n

Automating marketing processes not only saves times, it saves money too. With the right tools, what once took hours now takes minutes-and since time is money, that time savings quickly adds up. Beyond carving out more time for your team, marketing automation also saves money by making your marketing dollars work harder, thanks to advanced analytics that provide visibility into which marketing channels are most effective for your community, improving overall ROI.<\/p>\n

It Improves Service<\/strong><\/p>\n

By now, you know that marketing automation reduces workload for sales staff and helps scale and streamline processes, but did you know it also creates a better experience for prospects, too? With systems in place that trigger communication base on user behavior, you can tailor campaigns so they\u2019re highly timely and relevant and even personalize your message using stored lead information. Some platforms, like Yardi Senior CRM<\/a>, also track information specific to senior living which allows sales staff to integrate clinical assessments and care recommendations into cost proposals and contracts.<\/p>\n

To learn more about marketing automation and the benefits it can provide for your senior living community, download Yardi\u2019s free eBook<\/a> or visit our website to learn more about Yardi Senior CRM<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In today\u2019s busy digital marketplace, prospective residents and families expect to be able to research your senior living community online and get the information they\u2019re looking for at any time of the day, but does that mean you\u2019re suddenly able to hire more staff for round-the-clock support? Of course not. Full-time customer service requires savvy […]<\/p>\n","protected":false},"author":442,"featured_media":22458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,2952],"tags":[151,1403,2325,842,2438],"class_list":["post-22457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-senior-living","tag-crm","tag-resident-retention","tag-senior-crm","tag-senior-living","tag-yardi-senior-living-suite"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"In today\u2019s busy digital marketplace, prospective residents and families expect to be able to research your senior living community online and get the\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Staff Rejoice\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s busy digital marketplace, prospective residents and families expect to be able to research your senior living community online and get the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/sales-staff-rejoice\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-10T12:00:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-22T23:32:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/06\/SeniorCRM-Retention.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"585\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yardi Blog Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yardi Blog Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/sales-staff-rejoice\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/sales-staff-rejoice\/\",\"name\":\"Sales Staff Rejoice - 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