![\"Artists](\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2019\/03\/Red-Sea-Mall-rendering-300x164.jpg\")
<\/p>\nYardi client Red Sea Markets Company (RSMC) owns Red Sea Mall Jeddah in Jeddah City, Saudi Arabia. Red Sea Mall is an iconic shopping and leisure destination and one of the largest shopping centres at Jeddah City. We interviewed Geji Masilela, the company\u2019s CEO. He shared how the company\u2019s use of Yardi Voyager helps them overcome business challenges.<\/p>\n
Q: What is your company\u2019s background, heritage and history?<\/strong><\/p>\n A:<\/strong> RSMC has been existence for more than a decade. It was initially formed for the development of Red Sea Mall and other properties. Our aim for the next several years is to grow our assets under management.<\/p>\n Q: Can you give a flavour of your company\u2019s business culture and philosophy?<\/strong><\/p>\n A:<\/strong> It\u2019s a happy and informal company culture. While we adhere to corporate norms of running a company, our leaders remain down-to-earth and approachable to our employees, customers and tenants.<\/p>\n Q: What is your company\u2019s brand in the current market?<\/strong><\/p>\n A:<\/strong> Red Sea Mall is an iconic shopping and leisure destination and one of the largest shopping centres at Jeddah City. The mall has 242,200 square meters of built area and includes a five-star hotel, a seven-story office building, and external and undercover parking areas. The mall blends international and local brands with a variety of restaurants, cafes, diners and entertainment options.<\/p>\n Q: Could you give some understanding of the number or value of the assets involved?<\/strong><\/p>\n A:<\/strong> We\u2019re still in the formative stage in terms of assets. We current have one operating asset and another asset under development. We\u2019re actively looking for growth opportunities.<\/p>\n Q: What\u2019s your role?<\/strong><\/p>\n A:<\/strong> I\u2019m primarily responsible for identifying and executing those growth initiatives.<\/p>\n Q: What motivates you?<\/strong><\/p>\n A:<\/strong> I have a love of shopping malls, serving mall customers and retail partners.<\/p>\n Q: What is most important to maintaining your company\u2019s brand identify and desired position in the market?<\/strong><\/p>\n A:<\/strong> Defining who we are and pursuing those ideals to exceed our customers\u2019 expectations.<\/p>\n Q: How would you describe the retail market in the Middle East and Saudi Arabia in particular?<\/strong><\/p>\n A:<\/strong> It\u2019s fast-paced with many challenges and rewards. Saudi customers sophisticated and well-traveled and expect global standards and quality.<\/p>\n Q: What prompted RSMC to select Yardi Voyager as its property management and accounting platform in 2017?<\/strong><\/p>\n A:<\/strong> We needed better data accuracy and analytics to understand changing trends and speed up decision-making. We also liked the system\u2019s reporting and analysis capabilities and its workflow simplification.<\/p>\n