{"id":21580,"date":"2019-01-21T05:00:00","date_gmt":"2019-01-21T13:00:00","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=21580"},"modified":"2019-01-21T15:06:10","modified_gmt":"2019-01-21T23:06:10","slug":"social-strategies-for-2019","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/social-strategies-for-2019\/","title":{"rendered":"Social Strategies for 2019"},"content":{"rendered":"

In early January, Yardi returned as an exhibitor and sponsor of the Multifamily Social Media Summit<\/a> (MFSMS) in Napa, California. The annual event provided a space for multifamily\u00a0professionals to learn about the latest trends in social media marketing. Keep reading for conference takeaways and ideas to inform your 2019 marketing strategy.<\/p>\n

The Loyalty Loop<\/strong><\/p>\n

Social media marketing has changed dramatically over the past five years. Each year, there seems to be a new platform, hack or algorithm shift to think about. At times, attracting and keeping your audience\u2019s attention can be daunting.<\/p>\n

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Andrew Davis, best-selling author and marketing guru, kicked off the MFSMS with a keynote focused on the new customer journey. The Loyalty Loop, as Davis describes it, \u201cuses the tenants and prospects you have to attract the tenants you want.\u201d Harnessing the power of intentional content marketing and experiential customer care, Davis challenged attendees to rethink the sales funnel.<\/p>\n

Want to inspire loyalty in your customer base? \u201cYou must pledge to be different,\u201d Davis said.<\/p>\n

Questions to ask yourself:<\/p>\n