{"id":21203,"date":"2018-12-12T05:00:35","date_gmt":"2018-12-12T13:00:35","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=21203"},"modified":"2026-02-22T15:40:06","modified_gmt":"2026-02-22T23:40:06","slug":"snapchat-for-student-housing","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/snapchat-for-student-housing\/","title":{"rendered":"Snapchat for Student Housing"},"content":{"rendered":"

Of the top five most popular social media apps, Snapchat is the most cryptic to navigate and has the shortest content lifespan. Those are two reasons why young adults love Snapchat, and your student housing community can benefit from loving it, too.\"\"<\/a><\/p>\n

So Snapchat\u2026Who Cares?<\/strong><\/p>\n

Snapchat doesn\u2019t offer traditional menus for navigation. It\u2019s all about exploration and being in-the-know. The small nuggets of content posted by users can disappear in a fewer than 24 hours. If your student housing brand uses Snapchat, you\u2019re demonstrating that you are relevant, timely, and engaging.<\/p>\n

Your prowess can place you in front of the eyes of more than 130 million students. About 77 percent of college students use Snapchat<\/a> and they use it often. Nearly 80 percent of users log in into Snapchat daily. On average, they send 34 snaps each day. With your content in the midst of the action, you can make major impressions.<\/p>\n

How to Use Snapchat for Student Housing<\/strong><\/p>\n

The content in Snapchat has a very short lifespan. As such, your posted content may have a quick expiration date. Use snaps to explore limited-time offers at your property. Maybe you take Snapchatters on a tour of an available unit. Perhaps you use the platform to market a move-in promotion. Snapchat provides an opportunity to highlight content with a short shelf life.<\/p>\n

Snaps are also great for \u201csetting the scene,\u201d depicting what it\u2019s like to live in your neighborhood. Create short videos and pictures of daily life in the community. Excerpts of a resident pool party show the potential for fun and new friends. Residents enjoying sunset on the rooftop deck show to opportunities to relax amidst a hectic class schedule.<\/p>\n

Take residents behind the scenes of your community through Snaps. Such snaps can be an interesting way to showcase updates at the community that benefit residents. Think of big ticket items like pool deck upgrades as well as small things like seasonal flower installations. Spice it up with a quick Q&A with the crew. Residents may like getting to know people they may see in their community.<\/p>\n

Community events are perfect Snapchat fodder, especially when you have high attendance. Take advantage of the \u201ccrowd surf\u201d feature, which stitches together multiple snaps recorded by users to create one continuous video at events.<\/p>\n

Let Users Find You <\/strong><\/p>\n

Unlike a Facebook business page, your Snapchat profile provides minimal information about your student housing community. In order for prospects to find you, be sure to use geofilters<\/a> on some of your posts. This creates a way for viewers to identify your location. When residents see your geofilter, they may be encouraged to use it as well. Geotags quickly and easily broaden your marketing reach.<\/p>\n

Learn more about smart managing and marketing of your community with the Yardi Student Housing Suite<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Of the top five most popular social media apps, Snapchat is the most cryptic to navigate and has the shortest content lifespan. Those are two reasons why young adults love Snapchat, and your student housing community can benefit from loving it, too. So Snapchat\u2026Who Cares? Snapchat doesn\u2019t offer traditional menus for navigation. It\u2019s all about […]<\/p>\n","protected":false},"author":440,"featured_media":21204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1440,3372],"tags":[62,1485,51,43],"class_list":["post-21203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-student-housing","tag-marketing","tag-snapchat","tag-social-media","tag-student-housing"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"Of the top five most popular social media apps, Snapchat is the most cryptic to navigate and has the shortest content lifespan. 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