{"id":20874,"date":"2018-09-23T05:00:18","date_gmt":"2018-09-23T12:00:18","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=20874"},"modified":"2026-02-22T15:33:07","modified_gmt":"2026-02-22T23:33:07","slug":"smash-in-chicago","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/smash-in-chicago\/","title":{"rendered":"SMASH in Chicago"},"content":{"rendered":"<figure id=\"attachment_20879\" aria-describedby=\"caption-attachment-20879\" style=\"width: 214px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20879 size-full\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/09\/nix.png\" alt=\"\" width=\"214\" height=\"218\" \/><figcaption id=\"caption-attachment-20879\" class=\"wp-caption-text\">Richard Nix<\/figcaption><\/figure>\n<p>Yardi is headed to the Windy City, along with throngs of senior living providers, to attend 5th annual <a href=\"https:\/\/www.seniorcaremarketingsummit.com\/\" target=\"_blank\" rel=\"noopener\">SMASH summit<\/a> taking place October 1-3 at the Loews Hotel O\u2019Hare in Chicago.<\/p>\n<p>The conference is geared toward sales and marketing professionals intent on learning new strategies to make their communities stand out.<\/p>\n<p>Attendees will choose from workshops focused on content marketing, digital marketing, leadership and innovation, sales management, small teams marketing and technology to discover actionable takeaways.<\/p>\n<p>The conference also features many insightful speakers, including Yardi\u2019s own Richard Nix, senior director of senior living, who will share insights about using customer relationship management (CRM) in senior living to supercharge marketing efforts, strengthen client relationships and ultimately drive occupancy.<\/p>\n<p>Nix says: \u201cI&#8217;m honored to be speaking at SMASH this year. This conference is all about sharing with and learning from peers in the industry, so I\u2019m excited to offer some strategies for senior living providers to increase their efficiency and grow their communities.\u201d<\/p>\n<p>Other presenters include keynote speakers Kate O\u2019Neil, tech humanist and author, and Chuck Harry, National Investment Center (NIC) chief of research and analytics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yardi is headed to the Windy City, along with throngs of senior living providers, to attend 5th annual SMASH summit taking place October 1-3 at the Loews Hotel O\u2019Hare in Chicago. The conference is geared toward sales and marketing professionals intent on learning new strategies to make their communities stand out. Attendees will choose from [&hellip;]<\/p>\n","protected":false},"author":442,"featured_media":20879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,2952],"tags":[212,842,2537,2536,2438],"class_list":["post-20874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-senior-living","tag-chicago","tag-senior-living","tag-senior-living-conference","tag-smash","tag-yardi-senior-living-suite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"Yardi is headed to the Windy City, along with throngs of senior living providers, to attend 5th annual SMASH summit taking place October 1-3 at the Loews\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMASH in Chicago\" \/>\n<meta property=\"og:description\" content=\"Yardi is headed to the Windy City, along with throngs of senior living providers, to attend 5th annual SMASH summit taking place October 1-3 at the Loews\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/smash-in-chicago\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-23T12:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-22T23:33:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/09\/nix.png\" \/>\n\t<meta property=\"og:image:width\" content=\"214\" \/>\n\t<meta property=\"og:image:height\" content=\"218\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yardi Blog Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yardi Blog Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/smash-in-chicago\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/smash-in-chicago\/\",\"name\":\"SMASH in Chicago - 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