{"id":20709,"date":"2018-08-27T05:00:04","date_gmt":"2018-08-27T12:00:04","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=20709"},"modified":"2026-02-22T15:40:08","modified_gmt":"2026-02-22T23:40:08","slug":"reach-for-new-renters","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/reach-for-new-renters\/","title":{"rendered":"Reach for New Renters"},"content":{"rendered":"<p>With spring\u2019s college graduations and early summer\u2019s high school graduations behind us, a whole new generation of renters is coming online. These young renters are bringi<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-20710\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/08\/shutterstock_590053538.jpg\" alt=\"\" width=\"450\" height=\"296\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/08\/shutterstock_590053538.jpg 1000w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/08\/shutterstock_590053538.jpg?resize=768,505 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/08\/shutterstock_590053538.jpg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/08\/shutterstock_590053538.jpg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/08\/shutterstock_590053538.jpg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/08\/shutterstock_590053538.jpg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/08\/shutterstock_590053538.jpg?w=800 800w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>ng new life into the rental market, along with their mobile devices and digital expectations.<\/p>\n<p>Born in 1995 and after, the first wave of Gen Z are now in their 20s and chances are, they will be searching for rentals with their smartphones. Are you doing everything you can to attract these tech-dependent prospects to your properties?<\/p>\n<p>Trends show that Gen Z doesn\u2019t really respond to traditional advertising, but does read reviews and makes decisions based on them. They spend more time on Instagram than Facebook. They are likely to prefer online chat or texting for communication, and expect to pay for things online. That means rent, too.<\/p>\n<p>Here\u2019s some great news: the advanced marketing services of <a href=\"https:\/\/www.yardi.com\/products\/rentcafe-reach\/\">RentCafe Reach<\/a> are now available to our <a href=\"https:\/\/www.yardi.com\/products\/student-housing-suite\/\">Yardi Voyager Student Housing<\/a> clients. Now it\u2019s easier than ever to reach more renters who are searching online for a place to live.<\/p>\n<p><strong>What is RENT<\/strong><em><strong>Caf\u00e9\u00a0<\/strong><\/em><strong>Reach?<\/strong><\/p>\n<p>Managing your student housing <a href=\"https:\/\/www.yardi.com\/products\/rentcafe-student-housing\/\">marketing, leasing and resident services<\/a> from one platform that includes dynamic property websites and smart multichannel marketing tools gives you the greatest competitive advantage. With RentCafe Reach, you can take your targeted efforts even further for the best possible results.<\/p>\n<p>How renters find vacancies when searching online (the most popular way) often takes multiple paths. RentCafe Reach is comprised of three distinct services\u2014search engine optimization (SEO), search engine marketing (SEM) and promoted internet listings\u2014working together to make sure your communities are positioned to attract more prospects, no matter how renters choose to search.<\/p>\n<p>RENT<em>Caf\u00e9\u00a0<\/em>Reach has a team of property marketing experts who are available to help you with search engine optimization (SEO), pay-per-click advertising (PPC) and enhanced online listings.<\/p>\n<p>As a certified Google Partner, we\u2019re ready to optimize your search and lead generation efforts. Because RentCafe\u00a0Reach integrates with\u00a0<a href=\"https:\/\/www.yardi.com\/products\/rentcafe-student-housing\/\">RentCafe<em>\u00a0<\/em><\/a>and\u00a0Voyager, you get accurate reporting and complete transparency into your data.<\/p>\n<p><strong>SEO &amp; PPC Services <\/strong><\/p>\n<p>The RENT<em>Caf\u00e9\u00a0<\/em>Reach digital marketing team is comprised of Google certified experts in both Google AdWords for paid traffic and Google Analytics for organic traffic. This allows us to use Google as a resource to answer questions and identify future opportunities.<\/p>\n<p>Our SEO services include:<\/p>\n<ul>\n<li>Optimized on-page content, page titles and meta descriptions<\/li>\n<li>Off-page optimization, including business citation and brand management<\/li>\n<li>Location data management through our partnership with\u00a0<a href=\"https:\/\/www.yext.com\/\">Yext<\/a><\/li>\n<li>Regular website health audits and maintenance<\/li>\n<li>Monthly reporting, service calls and a dedicated account manager<\/li>\n<li>Comprehensive reporting to track results<\/li>\n<\/ul>\n<p>Our PPC services include:<\/p>\n<ul>\n<li>Strategic PPC advertising tailored to your goals<\/li>\n<li>Campaign management by Google AdWords Certified Specialists<\/li>\n<li>Ad targeting based on demographics, location, timing and mobility<\/li>\n<li>Ad extensions and landing pages to increase conversions<\/li>\n<li>Retargeting campaigns that follow engaged prospects<\/li>\n<\/ul>\n<p>Plus, white hat strategies help our clients improve website performance while actively protecting them against black hat techniques that get flagged by search engines.<\/p>\n<p><strong>Get Ready for Gen Z<\/strong><\/p>\n<p>Learn more about end-to-end <a href=\"https:\/\/www.yardi.com\/products\/student-housing-suite\/\">student housing property management<\/a> using our single connected solution. From social media marketing and online screening and leasing to text rent payments, you can attract, serve and retain quality new renters who improve your bottom line.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With spring\u2019s college graduations and early summer\u2019s high school graduations behind us, a whole new generation of renters is coming online. These young renters are bringing new life into the rental market, along with their mobile devices and digital expectations. Born in 1995 and after, the first wave of Gen Z are now in their [&hellip;]<\/p>\n","protected":false},"author":616,"featured_media":20710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,3372],"tags":[1179,170,2007,2508,43,40,2507],"class_list":["post-20709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-student-housing","tag-gen-z","tag-rentcafe","tag-rentcafe-reach","tag-seo-services","tag-student-housing","tag-yardi","tag-yardi-voyager-student-housing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"With spring\u2019s college graduations and early summer\u2019s high school graduations behind us, a whole new generation of renters is coming online. 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