{"id":20573,"date":"2018-07-08T08:00:14","date_gmt":"2018-07-08T15:00:14","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=20573"},"modified":"2020-12-25T01:10:23","modified_gmt":"2020-12-25T09:10:23","slug":"energy-engagement","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/energy-engagement\/","title":{"rendered":"Energy Engagement"},"content":{"rendered":"

A recent National Apartment Association study about apartment resident\"\"<\/a>s\u2019 familiarity with and attitudes toward energy efficiency was the focus of an energy management panel at the recent Apartmentalize Powered by NAA<\/a> conference in San Diego.<\/p>\n

The \u201cGet Residents and Keep Them with Energy Efficiency Engagement\u201d panel featured Martin Levkus, regional director for the Yardi Smart Energy Suite<\/a>; Lexie Goldberg, senior associate for sustainability at Greystar; and Mary Nitschke, director of ancillary services for Prometheus Real Estate Group. Jenifer Paneral, senior vice president of operations at DayRise Residential LLC, served as the moderator.<\/p>\n

Last fall, NAA commissioned the Shelton Group to conduct a survey of 1,000 renters to understand the role of energy efficiency in choosing and staying in an apartment. The results were shared in Units magazine<\/a> in June 2018 and presented to session attendees at Apartmentalize. The study revealed that property managers and owners can maximize resident engagement with energy efficiency.<\/p>\n

The study also found that mentioning energy efficiency at the first touchpoint is an opportunity to \u201cget residents.\u201d\u00a0 Twenty-five percent of residents participating in the survey said that knowing an apartment\u2019s energy efficiency impacts their rental decision.<\/p>\n

According to Levkus, property managers can promote sustainability by making it convenient\u2014and the key to convenience is technology. \u201cProviding a portal that allows residents to easily view their consumption and pay their bills online empowers them to make changes that save money and make the property more sustainable,\u201d he said. \u201cRenters also like smart devices such as thermostats that increase their comfort but also reduce consumption and save money. The thermostats power down heaters and air conditioners when the unit is unoccupied.\u201d<\/p>\n

Goldberg spoke of the importance of making energy and sustainability prominent on a property website. She described a Greystar community\u2019s home page that lists statistics on how the property\u2019s conservation attributes help the planet and the local community. One of Greystar\u2019s university housing property websites includes a fun and informative sustainability page.<\/p>\n

Greystar also uses energy efficiency to \u201ckeep residents.\u201d The company gives all residents a Green Living Guide, in addition to some localized sustainability projects that engage residents in the company\u2019s annual \u201cSustainability September.\u201d<\/p>\n

Nitschke discussed the importance of keeping pace with environmental amenities that attract a property\u2019s rental demographic. For example, electric vehicle (EV) charging stations can be a persuasive selling point. \u201cEven if prospective residents don\u2019t have an EV, they like knowing that the charging station is there if they eventually get one,\u201d she said, adding that landlords can earn revenue from the service by connecting chargers to a resident\u2019s utility bill or by installing a credit card payment system or app.<\/p>\n

Nitschke also advised providing the leasing staff with talking points on the property\u2019s sustainability features, noting that the elevator at one of Prometheus\u2019 properties that generates its own energy has helped close deals on the spot.<\/p>\n

She also mentioned Prometheus\u2019 installation of energy-efficient windows at a property that enabled a per-unit monthly increase of $75. That outcome is consistent with the NAA article\u2019s description of such windows as a top energy efficiency priority for residents.<\/p>\n

Along with participating in the energy efficiency panel at NAA Apartmentalize, Yardi hosted an educational session on multi-touch lead attribution and led an artificial intelligence panel. In addition, the company\u2019s exhibition hall display was named the conference\u2019s Best Island Booth (20\u2019 x 20\u2019 or larger), and its Yardi Breeze<\/a> booth earned Honorable Mention.<\/p>\n","protected":false},"excerpt":{"rendered":"

A recent National Apartment Association study about apartment residents\u2019 familiarity with and attitudes toward energy efficiency was the focus of an energy management panel at the recent Apartmentalize Powered by NAA conference in San Diego. The \u201cGet Residents and Keep Them with Energy Efficiency Engagement\u201d panel featured Martin Levkus, regional director for the Yardi Smart […]<\/p>\n","protected":false},"author":610,"featured_media":20575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[2398,29,44,40,1675,1946],"class_list":["post-20573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apartmentalize","tag-multifamily","tag-naa","tag-yardi","tag-yardi-energy","tag-yardi-smart-energy-suite"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"A recent National Apartment Association study about apartment residents\u2019 familiarity with and attitudes toward energy efficiency was the focus of an\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Energy Engagement\" \/>\n<meta property=\"og:description\" content=\"A recent National Apartment Association study about apartment residents\u2019 familiarity with and attitudes toward energy efficiency was the focus of an\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/energy-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-08T15:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-25T09:10:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/07\/shutterstock_648204952.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"488\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joel Nelson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joel Nelson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/energy-engagement\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/energy-engagement\/\",\"name\":\"Energy Engagement - 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