{"id":20489,"date":"2018-06-25T05:00:21","date_gmt":"2018-06-25T12:00:21","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=20489"},"modified":"2026-02-22T15:35:16","modified_gmt":"2026-02-22T23:35:16","slug":"naa-2018","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/naa-2018\/","title":{"rendered":"NAA 2018"},"content":{"rendered":"

The multifamily industry converged in San Diego last week for Apartmentalize Powered by National Apartment Association<\/a>. Formerly known as the NAA Education Conference and Exposition, the annual event is the largest educational conference for apartment industry professionals. We highlight five of our favorite lessons from this year\u2019s event.<\/p>\n

5 Lessons from Apartmentalize 2018:<\/strong><\/p>\n

    \n
  1. Own the Age of AI<\/strong><\/li>\n<\/ol>\n

    On Thursday, industry experts discussed the impact of artificial intelligence in multifamily. Panelists included Dawn Wise from Berkshire Communities, Michael Barry from Bozzuto, Tim Reardon from Bridge Property Management, and Yardi\u2019s Dhar Sawh. Artificial intelligence has just recently emerged in the rental housing industry. \u201cThis is so new for our industry, so the sky\u2019s the limit,\u201d explained Reardon. The session explored the benefits of artificial intelligence, big data, and business intelligence tools<\/a>.<\/p>\n

    \"\"<\/p>\n

    How can you get energized for the Age of AI? Top tips from panelists: learn more about AI, and make a\u00a0data strategy plan<\/a>.<\/p>\n

      \n
    1. Today\u2019s Renters Have a Multi-Touch Journey<\/strong><\/li>\n<\/ol>\n

      Over the last two decades, we\u2019ve gone from tracking walk-ins and phone calls to embracing comprehensive CRM systems<\/a>. On a panel moderated by Yardi\u2019s Esther Bonardi, Holli Beckman from WC Smith, Israel Carunungan from Greystar, and Mia Wentworth from CWS Apartment Homes discussed multi-touch lead attribution<\/a>, a model for tracking and weighing touchpoints in the lead-to-lease cycle.<\/p>\n

      \"\"<\/p>\n

      How can smart marketers improve lead tracking? \u201cDig into it, study it, and it can open a whole new world,\u201d advised Bonardi. Learn more about multi-touch lead attribution and download our free eBook<\/a>.<\/p>\n

        \n
      1. Sustainability Wins<\/strong><\/li>\n<\/ol>\n

        At Friday\u2019s Apartmentalize session, panelists including Yardi\u2019s Martin Levkus explored resident engagement through energy efficiency. In a recent National Apartment Association survey<\/a>, windows were the top sustainability item residents cared about. For one panelist, energy efficient windows resulted in a $75 per month premium for those units. Residents want to live in places that prioritize going green. \u201cAs an industry, we can do a much better job of marketing our sustainability\u201d and making it convenient for residents, explains Levkus.<\/p>\n

          \n
        1. Technology Is Your Friend<\/strong><\/li>\n<\/ol>\n

          From car-sharing to virtual leasing<\/a>, technology is innovating all aspects of the multifamily industry. At Apartmentalize it was all about smart home tech<\/a>, resident-focused amenities, and lifestyle experiences<\/a>. How are you supporting the Internet of Things at your communities?<\/p>\n

            \n
          1. Teamwork Makes the Dream Work<\/strong><\/li>\n<\/ol>\n

            Apartmentalize offered a place for in-depth idea sharing and networking. Yardi was proud to join the apartment industry in San Diego to discuss the latest trends and hot topics impacting the multifamily space.<\/p>\n

            \"\"\u00a0 \u00a0\"\"<\/p>\n

            We also took home an Exhibitors Award this year \u2013 Best Island Booth! A first-time exhibitor at Apartmentalize, Yardi Breeze<\/a> took home an honorable mention.<\/p>\n

            Get a glimpse of the fun from this year\u2019s event on our Facebook page<\/a>. We hope to see you at the next Apartmentalize 2019 in Denver<\/a> from June 26-28!<\/p>\n","protected":false},"excerpt":{"rendered":"

            The multifamily industry converged in San Diego last week for Apartmentalize Powered by National Apartment Association. Formerly known as the NAA Education Conference and Exposition, the annual event is the largest educational conference for apartment industry professionals. We highlight five of our favorite lessons from this year\u2019s event. 5 Lessons from Apartmentalize 2018: Own the […]<\/p>\n","protected":false},"author":49,"featured_media":20498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3355,4],"tags":[2398,2456,1800,19,36,2457,2351,867,29,2200,2169,44,2455,574,2426,31],"class_list":["post-20489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-news","tag-apartmentalize","tag-apartmentalize-2018","tag-artificial-intelligence","tag-business-intelligence","tag-conference","tag-green-living","tag-lead-attribution","tag-lead-tracking","tag-multifamily","tag-multifamily-marketing","tag-multifamily-property-management","tag-naa","tag-naa-education-conference","tag-naaeduconf","tag-rental-housing","tag-sustainability"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"The multifamily industry converged in San Diego last week for Apartmentalize Powered by National Apartment Association. 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