{"id":20466,"date":"2018-08-19T05:00:28","date_gmt":"2018-08-19T12:00:28","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=20466"},"modified":"2026-02-22T15:28:52","modified_gmt":"2026-02-22T23:28:52","slug":"conscious-commercial","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/conscious-commercial\/","title":{"rendered":"Conscious Commercial"},"content":{"rendered":"<p>Imagine an oasis of calm just outside of the bustling city, a place where the community is <img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-20468\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/06\/serenbe2-300x272.jpg\" alt=\"\" width=\"450\" height=\"407\" \/>structured around wellness and a connection with nature. Now imagine that this place has as many fun shopping and entertainment options as a conventional neighborhood&#8211; without conventional waste issues.<\/p>\n<p>This place exists and it\u2019s called Serenbe.<\/p>\n<p><strong>Welcome to Serenbe<\/strong><\/p>\n<p>The New York Times calls the development \u201ca utopian experiment in new urbanism being molded out of Georgia red clay \u201d about 30 miles southwest of Atlanta. More than 700 residents call Serenbe home. The community is often called together for music festivals, goat yoga, movie nights, wine tastings, and local theater performances.<\/p>\n<p>As provincial as it sounds, Serenbe is not a haven for barefoot wanderers and struggling artists. Homes start at $1,400 per month for a 600 square-foot apartment and max out shy of $2,000,000 for a single family home. Those are high price tags for Chattahoochee Hill Country, an otherwise unassuming rural community.<\/p>\n<p>With that said, Serenbe is probably the coolest countryside hamlet in the southeast for its emphasis on wellness and sustainability.<\/p>\n<p><strong>Conscious Convenience<\/strong><\/p>\n<p>For several years, development focused mostly on residences, often countryside getaways for Atlanta\u2019s elite. Commercial construction has established a presence in the community\u2014still abiding by community virtues\u2014but offering more experiences and conveniences for residents.<\/p>\n<p>Four complexes form the hub of shopping at Serenbe. Each has a unique focus such as art, education, agriculture and health.<\/p>\n<p>The Mado District is the latest addition with an emphasis on health. One Mado will be a $250 million, 30,000 square-foot mixed-used development that is an alternative to the quintessential strip mall. Tenants will likely include health and wellness specialists such as a chiropractor, massage therapist, acupuncturist, and other holistic practitioners. There are also parcels for health-conscious restaurants and a fitness center. Most of One Mado has been leased. Tenant names will be announced by the end of the summer.<\/p>\n<p>Serenbe\u2019s construction meets EarthCraft standards. This points-based system addresses efficiency in building materials, lighting, appliances, water conversation, indoor air quality, and site planning. Gold and platinum level structures must also meet Energy Star standards.<\/p>\n<p>The Serenbe mini-city serves as one of many burgeoning models of sustainable commercial and residential development. Whether it\u2019s the affordability of <a href=\"https:\/\/www.yardi.com\/blog\/news\/tiny-tiny-house\/15026.html\">shipping container homes<\/a> or the luxury of Serenbe\u2019s multimillion dollar estates, conscious living is becoming more mainstream and attainable for those who seek it out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine an oasis of calm just outside of the bustling city, a place where the community is structured around wellness and a connection with nature. Now imagine that this place has as many fun shopping and entertainment options as a conventional neighborhood&#8211; without conventional waste issues. This place exists and it\u2019s called Serenbe. Welcome to [&hellip;]<\/p>\n","protected":false},"author":440,"featured_media":20467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3245,4],"tags":[8,41,2450,844,85,2451,553],"class_list":["post-20466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-news","tag-commercial","tag-development","tag-georgia","tag-new-urbanism","tag-retail","tag-serenbe","tag-shopping"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"Imagine an oasis of calm just outside of the bustling city, a place where the community is structured around wellness and a connection with nature. Now\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conscious Commercial\" \/>\n<meta property=\"og:description\" content=\"Imagine an oasis of calm just outside of the bustling city, a place where the community is structured around wellness and a connection with nature. Now\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/conscious-commercial\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-19T12:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-22T23:28:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/06\/serenbe.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erica Rasc\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erica Rasc\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/conscious-commercial\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/conscious-commercial\/\",\"name\":\"Conscious Commercial - Yardi Corporate Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/conscious-commercial\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/conscious-commercial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/06\/serenbe.jpg\",\"datePublished\":\"2018-08-19T12:00:28+00:00\",\"dateModified\":\"2026-02-22T23:28:52+00:00\",\"author\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/d63afaf076d5863391dd49858ccef2ac\"},\"description\":\"Imagine an oasis of calm just outside of the bustling city, a place where the community is structured around wellness and a connection with nature. Now\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/conscious-commercial\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yardi.com\/blog\/conscious-commercial\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/conscious-commercial\/#primaryimage\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/06\/serenbe.jpg\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/06\/serenbe.jpg\",\"width\":960,\"height\":540},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yardi.com\/blog\/conscious-commercial\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yardi.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conscious Commercial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\",\"url\":\"https:\/\/www.yardi.com\/blog\/\",\"name\":\"Yardi Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yardi.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/d63afaf076d5863391dd49858ccef2ac\",\"name\":\"Erica Rasc\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/09382010b8c97da56343095c2854ad7733a3c2e094f59f75eb5ef1aacf501bcf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/09382010b8c97da56343095c2854ad7733a3c2e094f59f75eb5ef1aacf501bcf?s=96&d=mm&r=g\",\"caption\":\"Erica Rasc\u00f3n\"},\"description\":\"Erica Rasc\u00f3n specializes in online content creation and social media. She joined Yardi in 2011 after receiving her bachelor's degree from Kennesaw State University and serving in the Peace Corps. Erica's interests include sustainability, philanthropy, and the arts.\",\"url\":\"https:\/\/www.yardi.com\/blog\/author\/ericajarrell\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Yardi Blog","description":"Imagine an oasis of calm just outside of the bustling city, a place where the community is structured around wellness and a connection with nature. Now","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Conscious Commercial","og_description":"Imagine an oasis of calm just outside of the bustling city, a place where the community is structured around wellness and a connection with nature. Now","og_url":"https:\/\/www.yardi.com\/blog\/conscious-commercial\/","og_site_name":"Yardi Blog","article_published_time":"2018-08-19T12:00:28+00:00","article_modified_time":"2026-02-22T23:28:52+00:00","og_image":[{"width":960,"height":540,"url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/06\/serenbe.jpg","type":"image\/jpeg"}],"author":"Erica Rasc\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Erica Rasc\u00f3n","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.yardi.com\/blog\/conscious-commercial\/","url":"https:\/\/www.yardi.com\/blog\/conscious-commercial\/","name":"Conscious Commercial - Yardi Corporate Blog","isPartOf":{"@id":"https:\/\/www.yardi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yardi.com\/blog\/conscious-commercial\/#primaryimage"},"image":{"@id":"https:\/\/www.yardi.com\/blog\/conscious-commercial\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/06\/serenbe.jpg","datePublished":"2018-08-19T12:00:28+00:00","dateModified":"2026-02-22T23:28:52+00:00","author":{"@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/d63afaf076d5863391dd49858ccef2ac"},"description":"Imagine an oasis of calm just outside of the bustling city, a place where the community is structured around wellness and a connection with nature. Now","breadcrumb":{"@id":"https:\/\/www.yardi.com\/blog\/conscious-commercial\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yardi.com\/blog\/conscious-commercial\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/conscious-commercial\/#primaryimage","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/06\/serenbe.jpg","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/06\/serenbe.jpg","width":960,"height":540},{"@type":"BreadcrumbList","@id":"https:\/\/www.yardi.com\/blog\/conscious-commercial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yardi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Conscious Commercial"}]},{"@type":"WebSite","@id":"https:\/\/www.yardi.com\/blog\/#website","url":"https:\/\/www.yardi.com\/blog\/","name":"Yardi Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yardi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/d63afaf076d5863391dd49858ccef2ac","name":"Erica Rasc\u00f3n","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/09382010b8c97da56343095c2854ad7733a3c2e094f59f75eb5ef1aacf501bcf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/09382010b8c97da56343095c2854ad7733a3c2e094f59f75eb5ef1aacf501bcf?s=96&d=mm&r=g","caption":"Erica Rasc\u00f3n"},"description":"Erica Rasc\u00f3n specializes in online content creation and social media. She joined Yardi in 2011 after receiving her bachelor's degree from Kennesaw State University and serving in the Peace Corps. Erica's interests include sustainability, philanthropy, and the arts.","url":"https:\/\/www.yardi.com\/blog\/author\/ericajarrell\/"}]}},"jetpack_featured_media_url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/06\/serenbe.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/20466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/users\/440"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/comments?post=20466"}],"version-history":[{"count":2,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/20466\/revisions"}],"predecessor-version":[{"id":26499,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/20466\/revisions\/26499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media\/20467"}],"wp:attachment":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media?parent=20466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/categories?post=20466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/tags?post=20466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}