{"id":19867,"date":"2018-05-09T05:00:42","date_gmt":"2018-05-09T12:00:42","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=19867"},"modified":"2020-12-25T01:00:24","modified_gmt":"2020-12-25T09:00:24","slug":"19867","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/19867\/","title":{"rendered":"Blogging 101: Pt 5"},"content":{"rendered":"

On our previous post, there were a few loose ends to tie before hitting publish<\/a> on your blog post. Once those important detail\"\"<\/a>s are complete, you are ready to share your content with the world via social media!<\/p>\n

Why Use Social Media to Share Content?<\/strong><\/p>\n

Without social media marketing and SEM services, the only way a person will find your content is by going directly to your website. Before you worked in the industry, how often did you visit an apartment\u2019s blog? Precisely.<\/p>\n

By sharing the posts on social media, your content reaches more readers. Your social media followers will see the post appear on their news feeds. Social sharing draws attention to the blog post.<\/p>\n

Their engagement\u2014likes, comments, and shares\u2014will broaden the posts\u2019 reach to their friends. Your efforts will be magnified even more when the platform\u2019s algorithm robots pick up on users\u2019 engagement. The platform may choose to share your content with an even broader audience.<\/p>\n

With more attention on your blog, you\u2019re bringing more attention to your property! Social media marketing is easy, free marketing.<\/p>\n

Pick 2-3 Social Media Platforms<\/strong><\/p>\n

Where should you share content? Select a few social media platforms that suit your brand.<\/p>\n

The prominent demographic of your community will determine which platforms are best for you. For example, Facebook is common for most organizations due to its broad user base–1 billion active users– and customizable features.<\/p>\n

Additionally, properties with young professionals may benefit from an Instagram account, whose 600 million users are mostly young adults ages 18-29. If you have a student property with an even younger demographic, 18-24 years of age, Snapchat may also be a beneficial platform to explore.<\/p>\n

Once you\u2019ve honed-in on your platforms, learn the native marketing language<\/a> for each. This allows you to relate with your followers in a way that makes sense for the platform.<\/p>\n

Work Smarter, Not Harder<\/strong><\/p>\n

Choose a social media scheduling tool that allows you to create, schedule, and automatically share post through a single program. You can share posts automatically through Yardi RentCafe\u2019s<\/a> convenient, built-in tool. You may also choose these independent platforms.<\/p>\n

Buffer is one of the most popular sharing tools on the market. Features allow you to share content across multiple profiles while also tailoring captions to fit the native language of each. The free account offers sharing across three platforms, 30 scheduled posts, and one user. Upgraded plans offer more flexibility.<\/p>\n

Hootsuite<\/a> shares many similarities with Buffer. The free offerings are similar. The pricing for paid plans cost slightly more and have slightly better benefits at each tier.<\/p>\n

MeetEdgar<\/a> is slowly forging a reputation. It\u2019s like other sharing tools with one key feature: it re-shares your evergreen content. Evergreen content are stays relevant over time. Interest in your 2018 Easter egg hunt will expire. Your post on 10 reasons to love living in Atlanta may remain relevant to readers for years. MeetEdgar picks up on those popular, evergreen posts and occasionally reshares them for you to keep the momentum going.<\/p>\n

Social Sprout<\/a> offers the standard sharing tools with more robust features for reputation management and live engagement. Users can streamline real-time communication, making teamwork on accounts significantly easier!<\/p>\n

What is your favorite social media sharing tool and why?<\/p>\n","protected":false},"excerpt":{"rendered":"

On our previous post, there were a few loose ends to tie before hitting publish on your blog post. Once those important details are complete, you are ready to share your content with the world via social media! Why Use Social Media to Share Content? Without social media marketing and SEM services, the only way […]<\/p>\n","protected":false},"author":440,"featured_media":19868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1440],"tags":[985,2333,62,29],"class_list":["post-19867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-blogging","tag-content-marketing","tag-marketing","tag-multifamily"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"On our previous post, there were a few loose ends to tie before hitting publish on your blog post. Once those important details are complete, you are\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blogging 101: Pt 5\" \/>\n<meta property=\"og:description\" content=\"On our previous post, there were a few loose ends to tie before hitting publish on your blog post. Once those important details are complete, you are\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/19867\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-09T12:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-25T09:00:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/03\/Yardi-Blog-blogging-101-pt-5-social-media-sharing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erica Rasc\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erica Rasc\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/19867\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/19867\/\",\"name\":\"Blogging 101: Pt 5 - Yardi Corporate Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/19867\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/19867\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/03\/Yardi-Blog-blogging-101-pt-5-social-media-sharing.jpg\",\"datePublished\":\"2018-05-09T12:00:42+00:00\",\"dateModified\":\"2020-12-25T09:00:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/d63afaf076d5863391dd49858ccef2ac\"},\"description\":\"On our previous post, there were a few loose ends to tie before hitting publish on your blog post. Once those important details are complete, you are\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/19867\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yardi.com\/blog\/19867\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/19867\/#primaryimage\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/03\/Yardi-Blog-blogging-101-pt-5-social-media-sharing.jpg\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/03\/Yardi-Blog-blogging-101-pt-5-social-media-sharing.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yardi.com\/blog\/19867\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yardi.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blogging 101: Pt 5\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\",\"url\":\"https:\/\/www.yardi.com\/blog\/\",\"name\":\"Yardi Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yardi.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/d63afaf076d5863391dd49858ccef2ac\",\"name\":\"Erica Rasc\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/09382010b8c97da56343095c2854ad7733a3c2e094f59f75eb5ef1aacf501bcf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/09382010b8c97da56343095c2854ad7733a3c2e094f59f75eb5ef1aacf501bcf?s=96&d=mm&r=g\",\"caption\":\"Erica Rasc\u00f3n\"},\"description\":\"Erica Rasc\u00f3n specializes in online content creation and social media. She joined Yardi in 2011 after receiving her bachelor's degree from Kennesaw State University and serving in the Peace Corps. Erica's interests include sustainability, philanthropy, and the arts.\",\"url\":\"https:\/\/www.yardi.com\/blog\/author\/ericajarrell\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Yardi Blog","description":"On our previous post, there were a few loose ends to tie before hitting publish on your blog post. Once those important details are complete, you are","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Blogging 101: Pt 5","og_description":"On our previous post, there were a few loose ends to tie before hitting publish on your blog post. Once those important details are complete, you are","og_url":"https:\/\/www.yardi.com\/blog\/19867\/","og_site_name":"Yardi Blog","article_published_time":"2018-05-09T12:00:42+00:00","article_modified_time":"2020-12-25T09:00:24+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/03\/Yardi-Blog-blogging-101-pt-5-social-media-sharing.jpg","type":"image\/jpeg"}],"author":"Erica Rasc\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Erica Rasc\u00f3n","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.yardi.com\/blog\/19867\/","url":"https:\/\/www.yardi.com\/blog\/19867\/","name":"Blogging 101: Pt 5 - Yardi Corporate Blog","isPartOf":{"@id":"https:\/\/www.yardi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yardi.com\/blog\/19867\/#primaryimage"},"image":{"@id":"https:\/\/www.yardi.com\/blog\/19867\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/03\/Yardi-Blog-blogging-101-pt-5-social-media-sharing.jpg","datePublished":"2018-05-09T12:00:42+00:00","dateModified":"2020-12-25T09:00:24+00:00","author":{"@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/d63afaf076d5863391dd49858ccef2ac"},"description":"On our previous post, there were a few loose ends to tie before hitting publish on your blog post. Once those important details are complete, you are","breadcrumb":{"@id":"https:\/\/www.yardi.com\/blog\/19867\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yardi.com\/blog\/19867\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/19867\/#primaryimage","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/03\/Yardi-Blog-blogging-101-pt-5-social-media-sharing.jpg","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/03\/Yardi-Blog-blogging-101-pt-5-social-media-sharing.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/www.yardi.com\/blog\/19867\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yardi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Blogging 101: Pt 5"}]},{"@type":"WebSite","@id":"https:\/\/www.yardi.com\/blog\/#website","url":"https:\/\/www.yardi.com\/blog\/","name":"Yardi Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yardi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/d63afaf076d5863391dd49858ccef2ac","name":"Erica Rasc\u00f3n","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/09382010b8c97da56343095c2854ad7733a3c2e094f59f75eb5ef1aacf501bcf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/09382010b8c97da56343095c2854ad7733a3c2e094f59f75eb5ef1aacf501bcf?s=96&d=mm&r=g","caption":"Erica Rasc\u00f3n"},"description":"Erica Rasc\u00f3n specializes in online content creation and social media. She joined Yardi in 2011 after receiving her bachelor's degree from Kennesaw State University and serving in the Peace Corps. Erica's interests include sustainability, philanthropy, and the arts.","url":"https:\/\/www.yardi.com\/blog\/author\/ericajarrell\/"}]}},"jetpack_featured_media_url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/03\/Yardi-Blog-blogging-101-pt-5-social-media-sharing.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/19867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/users\/440"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/comments?post=19867"}],"version-history":[{"count":5,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/19867\/revisions"}],"predecessor-version":[{"id":24856,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/19867\/revisions\/24856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media\/19868"}],"wp:attachment":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media?parent=19867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/categories?post=19867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/tags?post=19867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}