{"id":19858,"date":"2018-04-04T05:00:02","date_gmt":"2018-04-04T12:00:02","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=19858"},"modified":"2020-12-24T22:52:56","modified_gmt":"2020-12-25T06:52:56","slug":"moving-mainstream","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/moving-mainstream\/","title":{"rendered":"Moving Mainstream"},"content":{"rendered":"

No longer the sole domain of freelancers, micro busines\"\"<\/a>es and start-ups, coworking is taking the Asia Pacific by storm as large companies jump on board the trend, says Yardi\u2019s Neal Gemassmer.<\/em><\/p>\n

According to research by Cushman & Wakefield, coworking has accelerated rapidly throughout the Asia Pacific region, with roughly 750,000 sqm of space leased over the last two years alone. America\u2019s largest coworking company, WeWork, now has 300 offices in 62 global cities, while China\u2019s Naked Hub and Ucommune are also making waves around the region.<\/p>\n

Gemassmer, Yardi\u2019s vice president for international business, says demand from corporates has been the one of the biggest coworking drivers.<\/p>\n

He points to research from Cushman & Wakefield, which finds the number of coworking enterprise-level companies \u2013 those with more than 500 employees \u2013 has doubled in the last 12 months.<\/p>\n

Meanwhile, the share of freelancers and independent workers has dropped by nearly 15 per cent over the last three years.<\/p>\n

\u201cLarge companies are on the hunt for space that is flexible, that enhances collaboration, and that fosters a creative culture \u2013 all characteristics of a coworking environment,\u201d Gemassmer says.<\/p>\n

So, what are the three coworking trends to watch in 2018?<\/p>\n

Innovation acceleration<\/strong><\/p>\n

\u201cAn innovation culture is an essential ingredient in a modern workplace, particularly as disruption continues to drive many companies out of business,\u201d Gemassmer says.<\/p>\n

\u201cNurturing new ideas is critical to any company facing industry disruption.\u201d<\/p>\n

Google has established community hubs, which it calls \u201ccampuses\u201d to cultivate a community of entrepreneurs. Coders and creatives, innovators and investors can work together while locals catch up for coffee. Similarly, Unilever has set aside an entire floor of its regional headquarters in Singapore for start-ups to set up shop, and for its own team members to connect.<\/p>\n

\u201cCoworking can provide a cost-effective alternative to test innovative new ideas, and a chance for teams to rub shoulders with other businesses,\u201d Gemassmer explains.<\/p>\n

Expect the unexpected<\/strong><\/p>\n

Artists and designers understand that space can inspire \u2013 which is why they love worn-out warehouses and down-at-heel factories. In the future, we can expect to see more coworking spaces pop up in unexpected locations, Gemassmer predicts.<\/p>\n

Telco giant Verizon is currently refreshing some of its unused real estate \u2013 once the home of landlines and telephonists \u2013 by converting it to coworking space. WeWork has transformed an old bakery into a hub for high-energy entrepreneurs in Washington DC, while its Shanghai digs began life as an opium factory.<\/p>\n

\u201cOnce people truly see the wasted space around us, they\u2019ll begin to unlock the idling capacity in that space,\u201d Gemassmer adds.<\/p>\n

High-tech havens<\/strong><\/p>\n

As technology continues to advance at break-neck speed, advancements such as real-time access, keyless doors and automation via apps will play a central role in how we use shared spaces, Gemassmer adds.<\/p>\n

\u201cBilling, check-in, network logins, room bookings and even temperature control can all be managed with an app.<\/p>\n

\u201cAs coworking moves from the fringes to the mainstream, it\u2019s clear our challenge isn\u2019t about space. Space is available right now. The issue is creating a productive coworking environment with the right technology.<\/p>\n

\u201cCoworkers, more than anyone, need a seamless system with no down time.\u201d<\/p>\n

In November 2017, Yardi acquired WUN Systems, a fast-growing leader in the coworking and shared workspace market. WUN Systems serves more than 80,000 members in 700 global locations. Find out more<\/a>.
\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

No longer the sole domain of freelancers, micro busineses and start-ups, coworking is taking the Asia Pacific by storm as large companies jump on board the trend, says Yardi\u2019s Neal Gemassmer. According to research by Cushman & Wakefield, coworking has accelerated rapidly throughout the Asia Pacific region, with roughly 750,000 sqm of space leased over […]<\/p>\n","protected":false},"author":442,"featured_media":19524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[1244,2357,421,1226,2356,34,263,1242,2210,40],"class_list":["post-19858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-asia","tag-asia-pacific","tag-australia","tag-coworking","tag-hong-kong","tag-international","tag-office-space","tag-singapore","tag-wun-systems","tag-yardi"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"No longer the sole domain of freelancers, micro busineses and start-ups, coworking is taking the Asia Pacific by storm as large companies jump on board\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moving Mainstream\" \/>\n<meta property=\"og:description\" content=\"No longer the sole domain of freelancers, micro busineses and start-ups, coworking is taking the Asia Pacific by storm as large companies jump on board\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/moving-mainstream\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-04T12:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-25T06:52:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/01\/shutterstock_337921478.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yardi Blog Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yardi Blog Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/moving-mainstream\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/moving-mainstream\/\",\"name\":\"Moving Mainstream - 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