{"id":19852,"date":"2018-05-02T05:00:30","date_gmt":"2018-05-02T12:00:30","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=19852"},"modified":"2020-12-25T00:59:46","modified_gmt":"2020-12-25T08:59:46","slug":"blogging-101-part-4","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/blogging-101-part-4\/","title":{"rendered":"Blogging 101: Part 4"},"content":{"rendered":"

Once you add great media<\/a> to your blog post, you\u2019re almost ready to hit publish! There are three tidbits that will help readers find your\"\"<\/a> blog post and bring greater return on your investment.<\/p>\n

Add Categories and Tags<\/strong><\/p>\n

Categories and tags are primarily used to organize your content and make it easier for readers to find what they\u2019re looking for. These keywords are also used to help search engines identify what your content is about. This makes it easier for your blog post to appear appropriately in search queries.<\/p>\n

Let\u2019s continue with the nursery safety blog example from our previous posts. In that instance, category may be \u201capartment safety\u201d and tags may include \u201cchildproofing your apartment,\u201d \u201cbaby proofing your apartment\u201d or \u201cnursery.\u201d<\/p>\n

SEO Plugin<\/strong>\u00a0<\/strong><\/p>\n

If you are working on a blogging platform that permits plugins<\/a> like WordPress, an SEO plugin may be a worthwhile investment. It goes beyond the functionalities of Categories and Tags to help search engines \u201ccrawl\u201d through your content. (That\u2019s a nerd term for quickly scanning the content to identify its purpose and help it appear appropriately during internet searches.)<\/p>\n

The SEO plugin may ask you to identify keywords. Long-tail keywords are best here. \u201cHow to create a safe nursery\u201d will be more beneficial than just \u201cnursery,\u201d for example.<\/p>\n

The plugin may also request a description. This is a brief summary of your blog post that may appear as an excerpt under your link and blog post title in a query listing. Keep the description to 2-3 sentences.<\/p>\n

Social Media Plugin<\/strong><\/p>\n

Depending on the flexibility of your platform, you may also be able to add a social media plugin. The best of these plugins allow you to create custom posts for social media. You can add hashtags and use the format most suitable for each platform.<\/p>\n

Other social media plugins will restrict you to sharing the same content across all social media platforms. Without using the native language<\/a> of each platform, though, your posts seem formulaic and are less likely to engage users.<\/p>\n

Many social media plugins that are built into your blog will come with limitations. Few will let you schedule the time that you publish to the social media platforms. Our next blog post discusses why that matters and which social media scheduling tools offer greater flexibility.<\/p>\n

Now you\u2019re ready to hit publish! Your blog post will appear on your blog for prospects and residents.<\/p>\n","protected":false},"excerpt":{"rendered":"

Once you add great media to your blog post, you\u2019re almost ready to hit publish! There are three tidbits that will help readers find your blog post and bring greater return on your investment. Add Categories and Tags Categories and tags are primarily used to organize your content and make it easier for readers to […]<\/p>\n","protected":false},"author":440,"featured_media":19853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1440],"tags":[289,985,62,29,51],"class_list":["post-19852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-apartments","tag-blogging","tag-marketing","tag-multifamily","tag-social-media"],"acf":[],"yoast_head":"\nYardi Blog<\/title>\n<meta name=\"description\" content=\"Once you add great media to your blog post, you\u2019re almost ready to hit publish! 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