{"id":19753,"date":"2018-03-13T05:00:48","date_gmt":"2018-03-13T12:00:48","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=19753"},"modified":"2020-12-24T22:50:35","modified_gmt":"2020-12-25T06:50:35","slug":"rental-market","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/rental-market\/","title":{"rendered":"Rental Market"},"content":{"rendered":"<p>If you\u2019re<a href=\"https:\/\/www.yardi.com\/blog\/news\/rental-market\/19753.html\/attachment\/shutterstock_1038897457\" rel=\"attachment wp-att-19754\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-19754\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/03\/shutterstock_1038897457.jpg\" alt=\"\" width=\"465\" height=\"310\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/03\/shutterstock_1038897457.jpg 1000w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/03\/shutterstock_1038897457.jpg?resize=768,512 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/03\/shutterstock_1038897457.jpg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/03\/shutterstock_1038897457.jpg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/03\/shutterstock_1038897457.jpg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/03\/shutterstock_1038897457.jpg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/03\/shutterstock_1038897457.jpg?w=800 800w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><\/a> a Canadian property owner, manager or renter, here is the scoop from this year\u2019s Ontario Rental Market Overview &amp; Outlook.<\/p>\n<p>Hosted by Canada Mortgage and Housing Corporation and Federation of Rental-Housing Providers of Ontario, the market survey results were presented at the FRPO &amp; GTAA (Greater Toronto Apartment Association) Rental Market Update Breakfast that took place on February 8, 2018. Industry leaders attend these sessions to gather key analytical data about marketing and rent trends along with policy updates for the apartment and purpose-built industry.<\/p>\n<p>CMHC\u2019s Ted Tsiakopoulos, regional economist, and Dana Senagama, principal, market analysis for the GTAA, spoke about the new data released in this year\u2019s report. While the presentations focused on Ontario, the report also includes information about other provinces. Keep reading for some key takeaways.<\/p>\n<p><strong>Tightening Up<\/strong><\/p>\n<p>Since 2015, Ontario\u2019s economy has been growing faster compared with the rest of the country, and it\u2019s not surprising that Ontario and British Columbia are still the tightest rental markets. Toronto is experiencing record low vacancy rates, influenced by the job market, demographics, cost gap, expectations and new rental supply. Due to lack of supply and slow building, the GTAA also reports\u00a0 accelerated rent growth \u2013 up 4.2%. The expectation is that vacancy rates still have room to fall \u2013 and rents will keep growing.<\/p>\n<p>Regarding housing types, there\u2019s a higher domestic investment in condos, with 32.7% of condo units rented in 2017 (compared to 30.1% in 2015, and only 18.8% in 2008). Condo rentals significantly outpace apartment rentals. Rentals show a flattening out in the growth trajectory, and new building trends, there is the added challenge of lengthy construction timelines (up to three years).<\/p>\n<p><strong>Shifting Demands<\/strong><\/p>\n<p>With renter households outgrowing supply, demand in Ontario is shifting to less expensive housing. Rents for new purpose-built suites are prohibitively expensive for many renters, and only 18% of renter households can afford them. As a result, the demand for secondary rentals \u2014 such as basement apartments \u2014 is increasing. While migration to Ontario is easing it remains above the decade average, exerting further pressure on the supply-demand imbalance. Outside of Ontario, it\u2019s a different story: Alberta and Newfoundland are currently seeing the highest vacancy rates.<\/p>\n<p><strong>Vacancy Pressures<\/strong><\/p>\n<p>Regarding risks to Ontario vacancy rates through 2019, the following factors were cited in the report:<\/p>\n<p>Risks exerting upward pressure<\/p>\n<ul>\n<li>Much slower pace of business investment\/hiring<\/li>\n<li>Elevated household debt among younger adults<\/li>\n<\/ul>\n<p>Risks exerting downward pressure<\/p>\n<ul>\n<li>Stronger youth job market and release of pent-up demand<\/li>\n<li>Stronger U.S. economy and forecast<\/li>\n<li>More significant erosion of ownership affordability<\/li>\n<li>Stronger international migration<\/li>\n<li>Policy changes (rent control, minimum wage)<\/li>\n<\/ul>\n<p>It was projected that rental market turnover will remain low for the near future given rent controls, eroding affordability and population aging.<\/p>\n<p><strong>Millennial Trends<\/strong><\/p>\n<p>When targeting renters, apartment owners and managers are likely becoming aware of the dip in millennial ownership rates, along with the decrease in first-time home buyer demand \u2014 thanks to eroding affordability. Is it a blip or a new downtrend? Time will tell. Current statistics show that over 45% of renters are under the age of 44 and they also carry the most debt at nearly 45% \u2014 compared with renters over the age of 65 who represent nearly 20% of the renter population while carrying under 15% total debt.<\/p>\n<p><strong>Moving Forward<\/strong><\/p>\n<p>Whether facing high demand and low supply or the risk of vacancy loss, it\u2019s clear that smart marketing strategies and access to better data on their properties are needed to keep property owners and managers attract and retain the right type of residents to be on track with trends in every market.<\/p>\n<p>Learn about Yardi\u2019s solutions for <a href=\"https:\/\/www.yardi.com\/products\/yardi-marketing-suite\/\">mobile marketing, leasing<\/a>, <a href=\"https:\/\/www.yardi.com\/products\/yardi-resident-screening-for-canada\/\">screening<\/a> and <a href=\"https:\/\/www.yardi.com\/products\/yardi-voyager-residential\/\">property management<\/a>. Get more information about <a href=\"https:\/\/www.cmhc-schl.gc.ca\/en\/\">CMHC<\/a>, Canada\u2019s authority on housing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a Canadian property owner, manager or renter, here is the scoop from this year\u2019s Ontario Rental Market Overview &amp; Outlook. Hosted by Canada Mortgage and Housing Corporation and Federation of Rental-Housing Providers of Ontario, the market survey results were presented at the FRPO &amp; GTAA (Greater Toronto Apartment Association) Rental Market Update Breakfast [&hellip;]<\/p>\n","protected":false},"author":616,"featured_media":19754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[289,652,426,2328,134],"class_list":["post-19753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apartments","tag-canada","tag-housing","tag-ontario","tag-real-estate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"If you\u2019re a Canadian property owner, manager or renter, here is the scoop from this year\u2019s Ontario Rental Market Overview &amp; Outlook. 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