{"id":19538,"date":"2018-01-31T09:29:30","date_gmt":"2018-01-31T17:29:30","guid":{"rendered":"https:\/\/www.yardi.com\/blog\/?p=19538"},"modified":"2020-12-24T22:45:42","modified_gmt":"2020-12-25T06:45:42","slug":"rentcafe-adoption","status":"publish","type":"post","link":"https:\/\/www.yardi.com\/blog\/rentcafe-adoption\/","title":{"rendered":"RentCafe Adoption"},"content":{"rendered":"<p>Yardi\u2019s powerful multifamily marketing and leasing platform, <a href=\"https:\/\/www.yardi.com\/products\/rentcafe\/\" target=\"_blank\" rel=\"noopener noreferrer\">RentCafe<\/a>, achieved double-digit year-over-year<a href=\"https:\/\/www.yardi.com\/blog\/news\/rentcafe-adoption\/19538.html\/attachment\/yardi-blog-rentcafe-adoption-growth-mf\" rel=\"attachment wp-att-19539\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-19539\" src=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/01\/Yardi-Blog-RentCafe-adoption-growth-MF.jpg\" alt=\"\" width=\"330\" height=\"220\" srcset=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/01\/Yardi-Blog-RentCafe-adoption-growth-MF.jpg 1000w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/01\/Yardi-Blog-RentCafe-adoption-growth-MF.jpg?resize=768,512 768w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/01\/Yardi-Blog-RentCafe-adoption-growth-MF.jpg?w=400 400w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/01\/Yardi-Blog-RentCafe-adoption-growth-MF.jpg?w=500 500w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/01\/Yardi-Blog-RentCafe-adoption-growth-MF.jpg?w=600 600w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/01\/Yardi-Blog-RentCafe-adoption-growth-MF.jpg?w=720 720w, https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/01\/Yardi-Blog-RentCafe-adoption-growth-MF.jpg?w=800 800w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><\/a> gains in 2017. The robust tool has also expanded to five markets.<\/p>\n<p>RentCafe\u00a0helps multifamily professionals attract prospects, convert leads and retain residents via dynamic property websites, advanced SEO and SEM capabilities and convenient resident portals.<\/p>\n<p><strong>Continued Growth<\/strong><\/p>\n<p>\u201cRentCafe\u00a0demonstrated measurable success in 2017, reaching over 4.7 million licensed units,\u201d said Patrick Lawler, director of RentCafe\u00a0product development at Yardi. \u201cOne of the very exciting patterns we saw last year is the increase of online lease execution. The interest in electronic signatures continues to grow and we anticipate this to be widely-adopted in 2018,\u201d added Lawler.<\/p>\n<p>RentCafe\u00a0experienced the following gains:<\/p>\n<ul>\n<li>Platform adoption increased 34%, resulting in 4.7 million units<\/li>\n<li>Online leasing rose by 54%, creating over 4.2 million leads<\/li>\n<li>Online work orders expanded by 45%, generating over 4.8 million work orders<\/li>\n<li>eSignature adoption grew by 310%, exceeding 2.2 million eSignatures<\/li>\n<li>Online payments grew by 51%, totaling more than $18 billion<\/li>\n<\/ul>\n<p>\u201c<a href=\"https:\/\/www.yardi.com\/about-us\/success-stories\/77660\/?cat=residential&amp;bg=7\" target=\"_blank\" rel=\"noopener noreferrer\">Yardi never stops innovating. It always raises the bar<\/a>,\u201d said Belinda Torres, corporate marketing director at Continental Realty Corporation. She has noted firsthand how RentCafe\u00a0improves SEO, significantly increasing leads through nudge marketing for the company.<\/p>\n<p>Other RentCafe users include industry leaders such as Pinnacle, Continental Realty Corporation, The Bozzuto Group, and Monarch Investment and Management Group.\u00a0<a href=\"https:\/\/www.yardi.com\/about-us\/client-success\/?product=rentcafe\" target=\"_blank\" rel=\"noopener noreferrer\">Recent client highlights<\/a> include a\u00a0<a href=\"https:\/\/www.yardi.com\/about-us\/success-stories\/monarch-investment-and-management-group\/?cat=residential&amp;bg=1\" target=\"_blank\" rel=\"noopener noreferrer\">34 percent lead conversion rate<\/a>\u00a0and a\u00a0<a href=\"https:\/\/www.yardi.com\/about-us\/success-stories\/the-bozzuto-group\/?cat=residential&amp;bg=8\" target=\"_blank\" rel=\"noopener noreferrer\">20 percent increase in time spent online<\/a>\u00a0as a result of RentCafe.<\/p>\n<p>\u201cOur clients\u2019 successes are proof of our ability to respond quickly to industry trends and client demands for new features,\u201d said Lawler.<\/p>\n<p><strong>New Markets<\/strong><\/p>\n<p>In addition to the flagship RentCafe\u00a0product developed for apartment homes, the platform has expanded services into other markets. Users can now implement RentCafe\u2019s powerful features for self-storage, affordable, student, senior and military properties.<\/p>\n<p>RentCafe\u00a0is part of the\u00a0<a href=\"https:\/\/www.yardi.com\/documents\/marketing_suite.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Yardi Marketing Suite<\/a>, which supports the entire prospect and resident lifecycle. It offers a combined range of products, services and integration that cannot be found elsewhere in the industry through a single vendor.<\/p>\n<p><a href=\"http:\/\/www.yardi.com\/events\/webinars\/?RentCafe\" target=\"_blank\" rel=\"noopener noreferrer\">Join a webinar<\/a><u>\u00a0<\/u>to see how you can get better results from your property marketing with RentCafe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yardi\u2019s powerful multifamily marketing and leasing platform, RentCafe, achieved double-digit year-over-year gains in 2017. The robust tool has also expanded to five markets. RentCafe\u00a0helps multifamily professionals attract prospects, convert leads and retain residents via dynamic property websites, advanced SEO and SEM capabilities and convenient resident portals. Continued Growth \u201cRentCafe\u00a0demonstrated measurable success in 2017, reaching over [&hellip;]<\/p>\n","protected":false},"author":440,"featured_media":19539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_s2mail":"yes","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[289,62,29,170,40],"class_list":["post-19538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apartments","tag-marketing","tag-multifamily","tag-rentcafe","tag-yardi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yardi Blog<\/title>\n<meta name=\"description\" content=\"Yardi\u2019s powerful multifamily marketing and leasing platform, RentCafe, achieved double-digit year-over-year gains in 2017. The robust tool has also\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RentCafe Adoption\" \/>\n<meta property=\"og:description\" content=\"Yardi\u2019s powerful multifamily marketing and leasing platform, RentCafe, achieved double-digit year-over-year gains in 2017. The robust tool has also\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yardi.com\/blog\/rentcafe-adoption\/\" \/>\n<meta property=\"og:site_name\" content=\"Yardi Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-31T17:29:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-25T06:45:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/01\/Yardi-Blog-RentCafe-adoption-growth-MF.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Erica Rasc\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erica Rasc\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yardi.com\/blog\/rentcafe-adoption\/\",\"url\":\"https:\/\/www.yardi.com\/blog\/rentcafe-adoption\/\",\"name\":\"RentCafe Adoption - Yardi Corporate Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/rentcafe-adoption\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/rentcafe-adoption\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/01\/Yardi-Blog-RentCafe-adoption-growth-MF.jpg\",\"datePublished\":\"2018-01-31T17:29:30+00:00\",\"dateModified\":\"2020-12-25T06:45:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/d63afaf076d5863391dd49858ccef2ac\"},\"description\":\"Yardi\u2019s powerful multifamily marketing and leasing platform, RentCafe, achieved double-digit year-over-year gains in 2017. The robust tool has also\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yardi.com\/blog\/rentcafe-adoption\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.yardi.com\/blog\/rentcafe-adoption\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/rentcafe-adoption\/#primaryimage\",\"url\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/01\/Yardi-Blog-RentCafe-adoption-growth-MF.jpg\",\"contentUrl\":\"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/01\/Yardi-Blog-RentCafe-adoption-growth-MF.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.yardi.com\/blog\/rentcafe-adoption\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.yardi.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RentCafe Adoption\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#website\",\"url\":\"https:\/\/www.yardi.com\/blog\/\",\"name\":\"Yardi Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.yardi.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/d63afaf076d5863391dd49858ccef2ac\",\"name\":\"Erica Rasc\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/09382010b8c97da56343095c2854ad7733a3c2e094f59f75eb5ef1aacf501bcf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/09382010b8c97da56343095c2854ad7733a3c2e094f59f75eb5ef1aacf501bcf?s=96&d=mm&r=g\",\"caption\":\"Erica Rasc\u00f3n\"},\"description\":\"Erica Rasc\u00f3n specializes in online content creation and social media. She joined Yardi in 2011 after receiving her bachelor's degree from Kennesaw State University and serving in the Peace Corps. Erica's interests include sustainability, philanthropy, and the arts.\",\"url\":\"https:\/\/www.yardi.com\/blog\/author\/ericajarrell\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Yardi Blog","description":"Yardi\u2019s powerful multifamily marketing and leasing platform, RentCafe, achieved double-digit year-over-year gains in 2017. The robust tool has also","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"RentCafe Adoption","og_description":"Yardi\u2019s powerful multifamily marketing and leasing platform, RentCafe, achieved double-digit year-over-year gains in 2017. The robust tool has also","og_url":"https:\/\/www.yardi.com\/blog\/rentcafe-adoption\/","og_site_name":"Yardi Blog","article_published_time":"2018-01-31T17:29:30+00:00","article_modified_time":"2020-12-25T06:45:42+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/01\/Yardi-Blog-RentCafe-adoption-growth-MF.jpg","type":"image\/jpeg"}],"author":"Erica Rasc\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Erica Rasc\u00f3n","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.yardi.com\/blog\/rentcafe-adoption\/","url":"https:\/\/www.yardi.com\/blog\/rentcafe-adoption\/","name":"RentCafe Adoption - Yardi Corporate Blog","isPartOf":{"@id":"https:\/\/www.yardi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.yardi.com\/blog\/rentcafe-adoption\/#primaryimage"},"image":{"@id":"https:\/\/www.yardi.com\/blog\/rentcafe-adoption\/#primaryimage"},"thumbnailUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/01\/Yardi-Blog-RentCafe-adoption-growth-MF.jpg","datePublished":"2018-01-31T17:29:30+00:00","dateModified":"2020-12-25T06:45:42+00:00","author":{"@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/d63afaf076d5863391dd49858ccef2ac"},"description":"Yardi\u2019s powerful multifamily marketing and leasing platform, RentCafe, achieved double-digit year-over-year gains in 2017. The robust tool has also","breadcrumb":{"@id":"https:\/\/www.yardi.com\/blog\/rentcafe-adoption\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.yardi.com\/blog\/rentcafe-adoption\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/rentcafe-adoption\/#primaryimage","url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/01\/Yardi-Blog-RentCafe-adoption-growth-MF.jpg","contentUrl":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/01\/Yardi-Blog-RentCafe-adoption-growth-MF.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/www.yardi.com\/blog\/rentcafe-adoption\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.yardi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"RentCafe Adoption"}]},{"@type":"WebSite","@id":"https:\/\/www.yardi.com\/blog\/#website","url":"https:\/\/www.yardi.com\/blog\/","name":"Yardi Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.yardi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/d63afaf076d5863391dd49858ccef2ac","name":"Erica Rasc\u00f3n","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.yardi.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/09382010b8c97da56343095c2854ad7733a3c2e094f59f75eb5ef1aacf501bcf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/09382010b8c97da56343095c2854ad7733a3c2e094f59f75eb5ef1aacf501bcf?s=96&d=mm&r=g","caption":"Erica Rasc\u00f3n"},"description":"Erica Rasc\u00f3n specializes in online content creation and social media. She joined Yardi in 2011 after receiving her bachelor's degree from Kennesaw State University and serving in the Peace Corps. Erica's interests include sustainability, philanthropy, and the arts.","url":"https:\/\/www.yardi.com\/blog\/author\/ericajarrell\/"}]}},"jetpack_featured_media_url":"https:\/\/www.yardi.com\/blog\/wp-content\/uploads\/sites\/15\/2018\/01\/Yardi-Blog-RentCafe-adoption-growth-MF.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/19538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/users\/440"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/comments?post=19538"}],"version-history":[{"count":4,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/19538\/revisions"}],"predecessor-version":[{"id":24872,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/posts\/19538\/revisions\/24872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media\/19539"}],"wp:attachment":[{"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/media?parent=19538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/categories?post=19538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yardi.com\/blog\/wp-json\/wp\/v2\/tags?post=19538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}